Penxy creates synchronized voice and presentation slides with one click for live events. It offers several subscription options including a free ad-supported plan and paid plans based on usage or a commission on paid events. Its target market includes over 7.5 million presenters. Initial customer development has been positive with schools, a university, and companies testing the product. The team includes experienced founders and engineers and the next steps are to release iPad and other mobile versions while expanding to new markets.
9. Business model
Several subscription options:
Free, ads supported ($29.6)
Ad free, presenter pays based on usage ($126)
Paid events/recordings created for free, Penxy takes 10%
commission ($77.8)
10. Market
Target user group >7.5M presenters
One salesman: - $8000
New professional development institutions: +4
New speakers: +60
Permanent revenue increase: + $2800
11. Competition
Usage during
Special Ability to
Usage cost blended event
Equipment monetize
(offline + online)
Penxy LOW TABLET YES YES
Webinars MED COMPUTER HARD NO
Video
streaming
HIGH HD CAMERA YES NO
12. Next steps
PENXY Presenter for iPad > 4K paying iPad users
release in AppStore
> 8.5M unique visitors per month
US market
Oct12 Apr13 Oct13 Apr14
iPhone, Android versions release Positive cash flow
Europe market Worldwide focused B2C
marketing activities
15. Were proud of
Customer development activities:
B2B: 3 schools, 1 university, 1 PD center, FMCG company (Procter &
Gamble) and a bank
B2C: Several hundreds of independent speakers
I thinks its fantastic, beautiful product. Next big thing in presentation
space Nathan Gold, official Demo Coach, www.demo.com
Other:
Skolkovo innovation center member
Seed Fund grant received from Microsoft
17. Team
Dmitry Dumik, CEO Alexey Petrov, CTO Vladimir Platov, CBDO Pavel Aleynikov, Adviser
IT Manager at P&G, 5y; Founder & CTO at 1minute.ru; Founded and sold Scientist, PhD at KIAE, 6y;
PMP, certified PMI trainer; Teacher, engineer at MIPT, 2y; a dance-school; Teacher at MIPT, 3y;
IDS Challenge 2007 winner. Developer at NIIR, 2y; Founded TechnoCup; Private tutor, 7y;
MS ImagineCup 2006 finalist. EDU-engineer at MIPT, 3y. Kurchatov award winner.
+ best in class technical experts