Birgit Geiberger and Peter Boersma presented at the Web and Beyond - Momentum conference in Amsterdam on September 26, 2012. They discussed how understanding different social styles can help improve communication and collaboration across the user experience design process. They described the four main social styles - Relator, Socializer, Director, and Thinker - and how to recognize and effectively communicate with each style. The presentation emphasized that developing empathy for all people involved in UX is important, not just the end user, in order to have successful interactions and outcomes.