Personal Branding
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Personal branding is how people describe you when you are not present. It involves marketing yourself and your career as a brand. It is important to manage your personal brand because people search for your name online and information on the web stays there forever. To create a personal brand, you should define your brand as specifically as possible, conduct research on competitors, manage your brand daily, and create an online profile to represent your brand.
Personal Branding
- 1. Personal Branding Restarting the game :) Shushan Harutyunyan 28.11.2013
- 2. What is personal branding Personal Positioning Reputation management Personal branding is what people talk about you when you are NOT in the room. Social Capital The term is thought to have been first used and discussed in a 1997 article by Tom Peters. Personal branding is the practice of people marketing themselves and their careers as brands.
- 3. Why should be care about Personal Branding? People use to Google your names People search your name in social networks What appears on web stays there forever The web has a problem with memory Online democracy is not democratic
- 4. How to create our Personal Brands? Manage your brand (every day) Define your brand, be as specific as possible. Create your profile Conduct a research, find your competitors Define your brand make up