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Perception.comm 2110

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Brigham Young University

1. Perception is the process by which we become aware of objects, events, and people and affects how we see ourselves and others. 2. The perception process involves stimuli being selected based on attention and exposure, organized according to rules and schemas, and then interpreted based on perception sets like self-fulfilling prophecies. 3. Accuracy in perception can be increased by analyzing impressions, avoiding early conclusions, checking perceptions, and increasing cultural sensitivity while recognizing one's own perception and internal state.

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PerceptionInterpersonal Communication1
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Perception6What is perception?The process by which we become aware of objects, events, and people.Affects how we see ourselves & how we see others.
7The Perception ProcessStimuli
8The Perception ProcessStimuliSelection
The Perception Process9Selection PerceptionAttention – participate in activities/thoughts that will meet needs or prove enjoyableExposure– exposing yourself to messages/people that support your belief system
10The Perception ProcessStimuliSelectionOrganization
The Perception Process11OrganizationRules: proximity, similarity, contrastSchemataScripts
12The Perception ProcessStimuliSelectionEvaluate/InterpretOrganization
13The Perception ProcessStimuliSelectionPerpetual SetsEvaluate/InterpretOrganization
Perception SetsSelf-fulfilling ProphecyImplicit Personality TheoryPerceptional AccentuationPrimacy – RecencyConsistencyAttribution of ControlCopyright © 2009 Allyn and Bacon14
15The Perception ProcessStimuliSelectionPerpetual SetsEvaluate/InterpretOrganizationAffection
16The Perception ProcessStimuliResponseSelectionPerpetual SetsEvaluate/InterpretOrganizationAffection
The Perception Process17ResponseExternal stimulationInternal stateRespond to situationsMake sense of world/relate to others
Increasing AccuracyAnalyze ImpressionsRecognize your own perceptionAvoid early conclusionsCheck PerceptionsUnmet NeedsEmotional StateReduce UncertaintyIncrease Cultural SensitivityCopyright © 2009 Allyn and Bacon18
19Belle Gunness
20From the Chicago Historical Society
21HedyLamar
22“Any girl can be glamorous. All you have to do is stand still and be stupid.”
23TheodoreGeisel
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25BillBradley
26Senator Bradley holds a BA degree in American History from Princeton University and an MA degree from Oxford University where he was a Rhodes Scholar.  He has authored six books on American politics, culture and economy. Currently, Senator Bradley hosts American Voices, a weekly show on Sirius SatelliteCurrent Managing Director of Allen & Company LLC. 2001-04 Chief outside advisor to McKinsey & Company’s nonprofit practice. 1997-99 Senior Advisor and Vice Chairman of the International Council of JP Morgan & Co., he also worked as an essayist for CBS evening news and was a visiting professor at StanfordUniversity, University of Notre Dame and the University of Maryland. 1979–97 U.S. Senator representing the state of New Jersey.  2000 Candidate for the Democratic nomination for President of the United States. 1964 Olympic gold medalist1967-77 Professional basketball player with the New York Knicks during which time they won 2 NBA championships. 1982 Elected to the Basketball Hall of Fame. 

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Perception.comm 2110