Perencanaan media periklanan tradisional (kerak telor)

Jul 11, 2018Download as pptx, pdf

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Dokumen ini membahas perencanaan media untuk mempromosikan makanan tradisional Indonesia, kerak telor, yang mulai terlupakan di kalangan generasi muda. Tujuan utamanya adalah mempertahankan kuliner asli melalui event besar dan strategi komunikasi yang melibatkan media sosial dan publikasi. Analisis situasi dan evaluasi keberhasilan menjadi bagian penting dari pelaksanaan strategi ini.

Education

Perencanaan media
periklanan tradisional
(KERAK TELOR)
NAMA:DAMAI NATALIA
NIM:44315120070

1.Masalah komunikasi / periklanan
Berbicara mengenai, makanan tradisional yang khas daerah kini
mulai jarang ditemui dan mulai dilupakan oleh generasi muda
saat ini. Karena kalah bersaing dengan makanan modern dengan
kemasan yang lebih baik dan menarik. Salah satunya adalah
Kerak telor.
2. Tujuan komunikasi
 Mempertahankan kuliner asli dari indonesia, terutama warisan
makanan tradisional salah satunya Kerak telor

3.Sasaran
Generasi millenials. (15 - 40 tahun)
4. Saingan
 Minuman khas negara luar, yang mudah sekali menjadi trend
sehingga mengalahkan makanan tradisional yakni Kerak telor

5.Ide besar
Membuat event besar makanan tradisional atau jajanan kuliner
se indonesia dan mempromosikannya melalui media sosial,
cetak dsb.
6. Strategi komunikasi
 Analisis situasi yaitu menggunakan penelitian untuk melakukan analisis
situasi yang mana meninjau sejauh mana Kerak telor masih diingat
oleh pelanggan.
 Membenahi perencanaan dengan alat-alat komunikasi agar mencapai
tujuan.
 Mengukur kesuksesan strategi komunikasi dengan menggunakan alat-
alat evaluasi.

7.Pendekatan
Ketertarikan pendekatan emosional ini biasanya berupa produk
yang iklannya menggambarkan kebahagiaan, kecemburuan,
kemarahan, kesedihan, kejutan, dan lain sebagainya.
8. Pelaksanaan
 Dengan menggandeng publisher-publisher media tradisonal untuk
membantu eksekusi lewat konten artikel serta agency (biro iklan).
Seperti agency majalah, koran serta pemasangan iklan poster di
tempat yang sering dijangkau oleh user.

Perencanaan media periklanan tradisional (kerak telor)

Dokumen ini membahas perencanaan media periklanan untuk mempromosikan minuman tradisional Indonesia yaitu es dawet. Tujuannya adalah mempertahankan kuliner asli Indonesia dan mengingatkan generasi muda akan warisan budaya kuliner tradisional. Strateginya adalah mengadakan acara besar makanan tradisional dan mempromosikannya lewat media sosial, cetak, serta bekerjasama dengan publisher dan agensi iklan untuk menyebarkan konten dan

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Perencanaan media periklanan tradisional (kerak telor)

1. Perencanaan media periklanan tradisional (KERAK TELOR) NAMA:DAMAI NATALIA NIM:44315120070

2. 1.Masalah komunikasi / periklanan Berbicara mengenai, makanan tradisional yang khas daerah kini mulai jarang ditemui dan mulai dilupakan oleh generasi muda saat ini. Karena kalah bersaing dengan makanan modern dengan kemasan yang lebih baik dan menarik. Salah satunya adalah Kerak telor. 2. Tujuan komunikasi  Mempertahankan kuliner asli dari indonesia, terutama warisan makanan tradisional salah satunya Kerak telor

3. 3.Sasaran Generasi millenials. (15 - 40 tahun) 4. Saingan  Minuman khas negara luar, yang mudah sekali menjadi trend sehingga mengalahkan makanan tradisional yakni Kerak telor

4. 5.Ide besar Membuat event besar makanan tradisional atau jajanan kuliner se indonesia dan mempromosikannya melalui media sosial, cetak dsb. 6. Strategi komunikasi  Analisis situasi yaitu menggunakan penelitian untuk melakukan analisis situasi yang mana meninjau sejauh mana Kerak telor masih diingat oleh pelanggan.  Membenahi perencanaan dengan alat-alat komunikasi agar mencapai tujuan.  Mengukur kesuksesan strategi komunikasi dengan menggunakan alat- alat evaluasi.

5. 7.Pendekatan Ketertarikan pendekatan emosional ini biasanya berupa produk yang iklannya menggambarkan kebahagiaan, kecemburuan, kemarahan, kesedihan, kejutan, dan lain sebagainya. 8. Pelaksanaan  Dengan menggandeng publisher-publisher media tradisonal untuk membantu eksekusi lewat konten artikel serta agency (biro iklan). Seperti agency majalah, koran serta pemasangan iklan poster di tempat yang sering dijangkau oleh user.

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Perencanaan media periklanan tradisional (kerak telor)

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