John Hagel, The Power of Pull and Co-Chairman, Center for the Edge, Deloitte & Touche's Keynote presentaion from Enterprise 2.0 Conference in Boston on June 21, 2011.
The successful transition to Enterprise 2.0 hinges on explicitly tying social software deployments to performance metrics that matter. But these metrics have an even more powerful, second-order effect: they foster passion among participants in ways that accelerate learning and performance improvement. Weaving together performance and passion gives companies a significant advantage in a world of steadily increasing economic pressure.