Performance marketing @ its peak
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Performance marketing is growing rapidly in India, averaging 138% year-over-year growth. India's online advertising market is expected to reach INR7000 Crore by 2015, up from INR1850 Crore currently. While traditional media still dominates with a 93% share, online advertising is growing. Performance marketing uses cost-per-click, cost-per-view, cost-per-action and other models to directly measure the results of online advertisements. Emerging industries like ecommerce, online gaming, finance and education are increasing their use of performance marketing in India.
Performance marketing @ its peak
- 1. Performance Marketing @ its Peak
- 2. Overview
- 3. Possible to directly measure user actions that result from the advertisement. Source : Fastest Growing Online Segment Average of 138% YTY growth Sales Leads Marketing Leads Source: Wikipedia, IDG Research
- 4. India an ROI Driven Market Indias Online Strength: 21,000,000 Dec.31, 2011 10.2% penetration, per IWS. Online Adv. Market will touch INR7000 Cr. By 2015 Currently it is INR1,850 Cr. Overall Percentage Split Traditional Media Online 7% 93% Source: Economic Time Article (20 Feb 2012) Internet World Stat (IWS)
- 5. Ecommerce Online Gaming BSFI Auto Education Matrimony FMCG (PnG / HUL) Travel Etc Entertainment Retail Industry
- 7. Performance Marketing New Trends CPD CPI CPV CPT (Talk) CPF CPA CPT The Future of Online Advertising is amazing and Performance Marketing will be the key contributor CPS