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Perfume for man

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Keval Goyani
Keval Goyani

This document outlines a production plan for a new men's perfume called "Rock Heaven." It discusses the target market, plans for manufacturing including financing, raw materials, and production processes. It also covers marketing strategies, transportation, advertising, and promotion of the perfume. The proposed location for the manufacturing facility is provided.

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KEVAL GOYANI Report: Perfume for men
Rock heaven fragrance that blows your mind
1. Introduction to perfume 2. Target market of our perfume 3. Location of installation 4. Production plan 4.1 finance 4.2 Raw material 4.3 Manufacturing process 4.4 Man power 4.5 Marketing strategies 4.6 transportation 4.7 advertisement 4.8 Medium of promotion 5 referance index
Wearing Perfume gives pleasure, not only because it smells nice, but also because Perfume creates an aura around the wearer that expresses something he wishes to convey about his personality. Introduction
Target market represents a group of individuals who have similar needs, perceptions and interests. They show inclination towards similar brands and respond equally to market fluctuations Target market for rock heaven Geographically Demographically Psychographically
Our intension is to cover 20 % to 25% of perfume market in 1 year. Forecasting Estimating future demand : In which we survey what people say about our perfume . Experts openion: In which our company obtain forecasts from experts including distributors , suppliers & dealers.
We decide our manufacturing location (factory) away from residential area as it includes some chemical process, amount etc. Availability of service like; gas ,amount of water ,disposal of waste and communication easily. Our location is placed at Location for Installation Size of location is 300 meter2. Rent for location is 185000/month. 76-73/1, stride industries, karmature chokdi , GIDC , ankleshvar .
Producti on plan Finance Manufa cturing Human Resourc e Marketi ng Selling Production plan
Production(35%) Marketing(25%) Human Resource(20%) Resource & Development(20%) Finance Finance
Natural ingredientsflowers, grasses, spices, fruit, wood, roots, resins, balsams, leaves, gums, and animal secretionsas well as resources like alcohol, petrochemicals, coal, and coal tars are used in the manufacture of perfumes. Alcohol and sometimes water are used to dilute ingredients in perfumes. It is the ratio of alcohol to scent that determines whether the perfume is "eau de toilette" (toilet water) or cologne. Raw Materials
The Manufacturing Process Collection Extraction Blending Aging
Methods for Obtaining Manpower: Type of Machinery to be operated. Education. Interest. Qualities. Man power
1. Local marketing : this marketing strategy concentrate on getting as close and personally , relevant to individual customer 2. Niche marketing in this concept our aim is to understand customers needs so well that the customers willingly pay money Marketing strategies
to transport the perfume in our country the different ways used are as follows Airways Roadways Railways We export our perfume in 6 foreign countries such as Singapore , Maleysia , U.k , U.S.A , Canada , China. In india we transport our product by roadways and railways in 25 states such as Mumbai , delhi , gujrat etc.. TRASPORTATION OF PERFUMARY PRODUCT BY COMPANY
our products advertisement is done by two mediums. Television Internet Advertisement
Internet
Sales promotion Personal selling advertising Medium of promotion
www.Wikipedia.com www.madehow/volume-2/perfume www.fragrancenet.com Reference
Thank you

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Perfume for man

  • 2. Rock heaven fragrance that blows your mind
  • 3. 1. Introduction to perfume 2. Target market of our perfume 3. Location of installation 4. Production plan 4.1 finance 4.2 Raw material 4.3 Manufacturing process 4.4 Man power 4.5 Marketing strategies 4.6 transportation 4.7 advertisement 4.8 Medium of promotion 5 referance index
  • 4. Wearing Perfume gives pleasure, not only because it smells nice, but also because Perfume creates an aura around the wearer that expresses something he wishes to convey about his personality. Introduction
  • 5. Target market represents a group of individuals who have similar needs, perceptions and interests. They show inclination towards similar brands and respond equally to market fluctuations Target market for rock heaven Geographically Demographically Psychographically
  • 6. Our intension is to cover 20 % to 25% of perfume market in 1 year. Forecasting Estimating future demand : In which we survey what people say about our perfume . Experts openion: In which our company obtain forecasts from experts including distributors , suppliers & dealers.
  • 7. We decide our manufacturing location (factory) away from residential area as it includes some chemical process, amount etc. Availability of service like; gas ,amount of water ,disposal of waste and communication easily. Our location is placed at Location for Installation Size of location is 300 meter2. Rent for location is 185000/month. 76-73/1, stride industries, karmature chokdi , GIDC , ankleshvar .
  • 10. Natural ingredientsflowers, grasses, spices, fruit, wood, roots, resins, balsams, leaves, gums, and animal secretionsas well as resources like alcohol, petrochemicals, coal, and coal tars are used in the manufacture of perfumes. Alcohol and sometimes water are used to dilute ingredients in perfumes. It is the ratio of alcohol to scent that determines whether the perfume is "eau de toilette" (toilet water) or cologne. Raw Materials
  • 11. The Manufacturing Process Collection Extraction Blending Aging
  • 12. Methods for Obtaining Manpower: Type of Machinery to be operated. Education. Interest. Qualities. Man power
  • 13. 1. Local marketing : this marketing strategy concentrate on getting as close and personally , relevant to individual customer 2. Niche marketing in this concept our aim is to understand customers needs so well that the customers willingly pay money Marketing strategies
  • 14. to transport the perfume in our country the different ways used are as follows Airways Roadways Railways We export our perfume in 6 foreign countries such as Singapore , Maleysia , U.k , U.S.A , Canada , China. In india we transport our product by roadways and railways in 25 states such as Mumbai , delhi , gujrat etc.. TRASPORTATION OF PERFUMARY PRODUCT BY COMPANY
  • 15. our products advertisement is done by two mediums. Television Internet Advertisement
  • 17. Sales promotion Personal selling advertising Medium of promotion
  • 18. www.Wikipedia.com www.madehow/volume-2/perfume www.fragrancenet.com Reference