Perfume questionnaire
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The document is a 10 question questionnaire about a perfume product advertisement, asking respondents their opinions on various aspects of the advertisement such as the name, picture, layout, idea clarity, color use, target audience clarity, willingness to purchase the product, needed improvements, desired changes, and slogan.
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Marketing management project surf excel waseemashrafwaseem
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The document discusses Hindustan Lever Limited's (HLL) detergent brand Surf Excel. It provides a summary of a market research project conducted on Surf Excel in Orissa, India. The summary includes the objectives of studying Surf Excel's business, marketing practices, competitors and customers in Orissa. Key findings were that Surf Excel has high brand recall and a 66% market share in Orissa. Television was the most used information source but ad recall was low. Over 50% of customers preferred larger pack sizes than 200g. In conclusion, Surf Excel was found to have excellent customer reviews for its cleansing ability and availability.Questionnaire mba project
Questionnaire mba projectAashi Yadav
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The document contains a 13 question survey about Lakme cosmetic products. The survey asks respondents for their contact information and then questions about their usage of Lakme products like eyes, lips, face, nails. It asks how long they have been using Lakme, their opinions on quality, reasons for use, and problems faced. Further questions gauge satisfaction levels and ask what other products or changes they would like to see from Lakme. The final questions ask if they would recommend Lakme, their thoughts on healthy makeup from Lakme, and if they would continue purchasing with a price increase.Sample Questionnaire
Sample QuestionnaireDeighton Gooden
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This document contains a 14 question questionnaire about drug use among teenagers in a community. It asks about the respondent's demographics, family situation, drug use, availability and types of drugs used in the community, reasons for drug use, effects of drug abuse, and recommendations to address the problem. Respondents are asked to select answers or fill in blanks. The goal is to gather information on drug use and abuse among teenagers to understand its causes and impacts, and ways to potentially address the issue.Brand questionnaire
Brand questionnaireyasiniub
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The document contains samples of questionnaires to assess different aspects of branding: brand perception, brand preference, brand image, and brand loyalty. The questionnaires include multiple choice and open-ended questions about the respondent's attitudes toward brands, factors influencing purchase decisions, assessment of a particular brand's image and performance, and areas for potential improvement.Report on launching of new product
Report on launching of new productFaiza Javaid
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The document provides a marketing plan for launching a new fruit juice called "Refresh" in Rahim Yar Khan, Pakistan. It includes an executive summary, introduction of the company and product, current market situation analysis including objectives and SWOT analysis. It also discusses competitors, target market segmentation, and marketing mix strategies covering product, price, place, and promotion. The marketing plan aims to target students, workers and all age groups and gain a 25% market share through distribution in schools and advertising on television, print media and billboards.New product marketing (perfume)
New product marketing (perfume)Shajar Ali
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The document provides statistics on the global and US perfume industries. Some key details include:
- The annual global perfume industry sales revenue is $27.5 billion, while the US market is $5.2 billion.
- In 2002, there were 756 perfume brands in US department stores.
- Only 1% of celebrity perfume brands are priced over $75, compared to 46% of designer perfume brands.
- 87% of American women use perfume.
- Coty Inc holds 13% of the fragrance market share.More from schalkley (20)
Game console analysis
Game console analysisschalkley
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The Wii is the most popular game console in the class, with Just Dance being the most popular game. Boys and girls prefer different consoles. Kiss FM is the favorite radio station for both boys and girls. The class visits the cinema and watches 14 to 28 hours of TV on average per week. The most recently popular film seen was Step Up 3D, and Facebook is the most popular social media site.Game console analysis
Game console analysisschalkley
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The Wii is the most popular game console in the class, with Just Dance being the most popular game. Boys and girls prefer different consoles. Kiss FM is the favorite radio station for both boys and girls. The class visits the cinema and watches 14-28 hours of TV on average per week. The most recently popular film seen was Step Up 3D, and Facebook is the most popular social media site.Task 13 tv listings magazine front cover
Task 13 tv listings magazine front coverschalkley
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This document outlines 13 tasks related to creating a magazine, including conventions to follow, determining costs, genres, collages, covers, target audiences, and practicing magazine design in Photoshop. Key terms are defined and tasks involve determining pricing, permissions, designs, and uploading work to a site for review. The final task is to create a TV listings magazine cover using Photoshop while applying magazine design conventions and uploading the work.Task 12 magazine costs
Task 12 magazine costsschalkley
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The document provides cost estimates for hiring camera equipment, lighting, a studio, and printing 1500 copies of a 116-page, full-color magazine on coated paper with a perfect binding. The total cost for all items is 贈3,658.90. Camera equipment includes a Canon 1DS MKIII at 贈560, lighting is a Rosco LED light pad kit for 贈240, studio rental at Drummond Street in London is 贈250 for 5 days at 贈50 per day, and magazine printing on coated paper with a perfect binding is 贈3,658.90.Task 11
Task 11schalkley
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The document discusses the permissions needed to use photos of celebrities and people in a magazine. It identifies three potential photos - of Ed Sheeran, Nicki Minaj, and Drake. For each photo, signature permission would need to be obtained by contacting the individual directly. While obtaining permission is possible, it may not be feasible. As an alternative, the document suggests using photos of their own models without needing additional permissions.Task 10
Task 10schalkley
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The target audience for this magazine is teenage girls who live in English-speaking countries and are students. They are interested in gossip and fashion. The magazine aims to appeal to this demographic through its cover images and content.Task 9
Task 9schalkley
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This document appears to be a magazine or blog post that contains multiple articles, images, and interviews. It includes an interview with Frankie Cocozza, pictures and an interview with Little Mix about winning The X Factor, a top 10 list, images of famous people, and a main title with accompanying text. The document covers various entertainment news and celebrity gossip topics through a combination of articles, photographs, and interviews.Task 8
Task 8schalkley
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This document analyzes the target audience of several magazines based on information on their covers. It discusses the age range, gender, nationality, heritage, interests, and typical job/student status of readers. The magazines appear to be targeted at various demographics, including women ages 25+, teens ages 13+, fans of a football team in their 20s-30s, young girls ages 6-10 interested in celebrities and Disney channel shows, and students. The magazines are generally from the UK, USA, or India based on the language and people featured on the covers.Task 7
Task 7schalkley
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Beyonce gave birth to her daughter Blue Ivy Carter on January 7, 2012 at New York's Lenox Hill Hospital. To ensure privacy, Beyonce checked into the hospital under the alias "Ingrid Jackson" and rented out the entire fourth floor of the hospital for $1.3 million. Despite being less than two days old, Blue Ivy was already receiving extravagant security measures due to her famous parents.Task 5
Task 5schalkley
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This magazine article discusses gossip about famous people, including an interview with Frankie Cocozza expressing excitement about appearing on Big Brother and Little Mix's victory on The X Factor. It also includes a sub-story about an X-Factor contestant claiming the show is fixed and the battle for the Christmas number one song, along with pictures of where celebrities have been.
Task 3 magazines
Task 3 magazinesschalkley
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This document appears to be a price list for magazines, with different price ranges listed from free up to 贈3.50 or more. The price increases in 50p increments from free to 贈1.50, then by 贈1 increments up to 贈3.50. The names of some magazines, including OK, Heat, Vogue and Men's Health are also mentioned.Task 2 cost grid
Task 2 cost gridschalkley
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This document discusses different types of print that could be used to produce 100 leaflets within a budget of 贈2000 by the end of the next school day's lesson. It provides information on hand printing techniques like etching and linocut, as well as mechanical and digital printing methods such as letterpress, lithography, screen printing, photocopying, and desktop publishing. Cost, production time, and image quality are considered for lithography and offset lithography printing techniques. In the conclusion, the author decides to use offset lithography as it is cost effective and can produce high quality leaflets within the required timeframe and budget.Task 1 conventions
Task 1 conventionsschalkley
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The document discusses a newspaper with sections including a lead story about a murder, pictures of stars, and a story featuring a pug. It also references the newspaper's masthead, price, date, and web address, and indicates there will be shocking stories revealed by summer.Content page
Content pageschalkley
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This magazine document contains gossip stories and celebrity features with pictures in various colors. It includes a table of contents that lists the magazine sections such as titles, colors, pictures and page numbers to easily find topics. The main story is about a celebrity featured in pictures of pink and black colors.Unit 2 merit letter correction exercise
Unit 2 merit letter correction exerciseschalkley
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This letter is a proposal from Ferine Cosmetics Ltd to an advertising agency to promote their new line of cosmetic products for men called "X-men". The letter introduces the new product line, identifies their main competitors, and explains how they plan to advertise through magazines, TV channels and newspapers. It notes the strengths of using their existing brand recognition but also acknowledges targeting men is new for them. The letter requests a response within 5 days and states the budget is negotiable upon acceptance of the proposal.Shoe advert
Shoe advertschalkley
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The document discusses several advertisements for shoes. The target audience is described as mainly teenagers who want fashionable shoes. The shoes in one ad are gray and white, standing out against a dull, boring backdrop. This ad also features the shoe on chewing gum that looks like a hand, implying everyone wants the shoes. The shoes are suitable for women of any age and come in different colors, styles, and materials suitable for various seasons and activities. The ads aim to attract attention to just a picture of the shoe through plain and simple designs.Reader profile
Reader profileschalkley
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April Jones is a 17-year-old student living at home in Cheshunt who is studying media studies, textiles, and geography at sixth form. She works part-time at River Island on the weekends and enjoys listening to music, shopping with friends at stores like Topshop and Newlook, going to the cinema, and watching shows like Family Guy and Hollyoaks.Questionnaire summary
Questionnaire summaryschalkley
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Most people prefer to wear different perfumes during the day and night, and would rather just have an evening perfume. 80% said they would be more likely to buy a perfume if it was in a stylish bottle. The most people would pay for a perfume is 贈30-40. Based on the findings, the product will be a night perfume called "Secrets" from the brand "Summer" and will cost 贈35. The advert will feature a model instead of a celebrity to appeal to the target market.Perfume mood board
Perfume mood boardschalkley
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The bottle appears expensive because it is gold colored. In the photo, the woman is looking at the camera instead of the man next to her. While the man is looking at the woman, she is not looking back at him.Perfume questionnaire
- 1. Questionnaire 1. Do you like the name of my perfume product? 2. Do you like the picture on my advert? 3. Do you think the layout of the image and text works well? 4. Do you think the idea of my advert is clear? 5. Do you like the use of colour? 6. Do you think the target audience is clear from my advert? 7. Would you buy this product? 8. What do you think should be improved? . 9. Is there anything you would change? 10. Do you like my slogan? .