Periscope & Meerkat for Local Government
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This document provides information on live video apps Periscope and Meerkat, including: - A brief history of livestreaming apps and the factors enabling newer apps' growth - Pros of using livestreaming for governments to interact with citizens in real-time - Step-by-step instructions for getting started with Periscope broadcasts - Best practices for using features like sharing, viewing broadcasts, and moderating comments - Additional tips for successful live video broadcasts
Periscope & Meerkat for Local Government
- 2. City Manager’s Office 2015 SOCIAL MEDIA TRENDS ? Different Platforms for Different Purposes (Facebook Messenger, Utilities) ? Not a “Zero Sum Game”(5 or More Platforms) ? Anonymous Platforms (Yik Yak, Whisper) ? Fastest Growing Age Segment is 65+ ? Video (Vine, Facebook, YouTube, Instagram) ? Live Video Apps – Periscope & Meerkat
- 3. City Manager’s Office PERISCOPE & MEERKAT
- 4. City Manager’s Office LIVE VIDEO APPS BACKGROUND ? Historical - Livestream, Ustream, Justin.TV – Ahead of their Time ? Smartphones, Apps, LTE/4G, Wi-Fi, Social Media Integration ? Periscope Joined Twitter in January 2015 ? Meerkat Breakthrough at SXSW 2015 ? Periscope Launched in late March 2015 for iOS, Android in May 2015 ? Periscope added 1 Million Users in First 10 Days & 7 Million Users as of July 2015
- 5. City Manager’s Office PROS OF LIVE STREAM APPS ? Early Adopters Have Advantage ? Offers Real-Time Interaction with Citizens ? Great for Q & A Sessions ? Behind the Scenes Videos ? Live “Look-ins” for Events ? Potentially Help Share Critical Video to First Responders or Other Remote Experts
- 6. City Manager’s Office GETTING STARTED - PERISCOPE ? Can Login with Twitter or Phone Number ? “Scopes” Can be Viewed for 24 Hours ? People Icon - Profile Icon – Settings - Select Auto-Save Broadcasts to Save to Your Camera Roll (iPhone) ? Saved Broadcasts Can be Shared on Social Media (Facebook, YouTube, etc.) ? Comments & Hearts are Not Archived at this Time
- 7. City Manager’s Office GETTING STARTED CONTINUED ? Click Camera Icon to Start Broadcast ? Add a Title (Consider CAPS) ? Turn Precise Location On/Off ? Create Private Scope by Selecting Your Followers ? Allow Commenting by Followers Only or Everyone ? Click Tweet Icon to Share ? Hit Start Broadcast!
- 8. City Manager’s Office BEST PRACTICES ? Share on Twitter When You Start Broadcast ? TV Icon Allows View of Your Twitter Network is Live or Recently Broadcasted ? Globe Icon Allows Live Broadcast View by Map or List ? Live Broadcasts Allow Commenting, Hearts, List of Viewers, Share Broadcast
- 9. City Manager’s Office MORE BEST PRACTICES ? Commenting Limited to 72 Characters ? Individual Viewers Can Reply to Other Users ? To Ban a User, Tap on User and then Select Block User (in Broadcast) or Under People – Profile – Followers ? Scopes/Videos in the 10-15 Minute Range
- 10. City Manager’s Office PERISCOPE POST BROADCAST
- 11. City Manager’s Office MEERKAT FEATURES ? Scheduling up to 24 Hours in Advance ? Facebook Integration ? Username - meerkatapp.co/yourcity ? Meerkat Embed ? API Access ? Cameo & Media Partners (Snapchat) ? Meerkat Library (in Cloud)
- 12. City Manager’s Office MEERKAT EMBED https://meerkatapp.co/embed
- 13. City Manager’s Office BROADCASTING TIPS ? Viewers Will Come & Go – May Need to Repeat to Catch Up Late Arriving Viewers ? Use Hashtags Relevant to Your Video ? Be Aware of Precise Location ? Consider Battery & Space Constraints ? Separate Microphone May Be Helpful ? Double Tap Camera Icon to Toggle Between Views ? Have Fun!
- 14. City Manager’s Office CONTACT INFO & RESOURCES Luke Stowe Digital Services Coordinator City of Evanston, IL @LukeStowe lukestowe@gmail.com #GSMCHAT (Thursday – 3:00pm CDT)