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Periscope
for
Real Estate Agents
Why & How-To Use Periscope

Why are you here?
Periscope has grown from 0- 10 million users in less than 1
year & YouTube is currently the top video destination for
home shoppers online.
The majority of home shoppers are looking for videos of
homes for sale to view the inside of a home.
And 80% of home shoppers are looking for videos to learn
more about a specific community.
Yet, most real estate agents are not taking advantage of
video, Periscope and YouTube.

THE GOAL
Today… we will learn the How & Why to use Periscope,
YouTube & Video.

Periscope
● App Founded March 2015
● Now owned by Twitter
● 10 million users (Sept 2015)
● 1% of internet users
● 40 years of video streamed every day

What is Periscope
● Live streaming video app
● Find videos close to you
● Find videos about subjects you like
(hashtags)
● Videos disappear in 24 hours

Why Periscope
● Live video (more real), viewers are tired of
edited videos
● Works with Twitter (grow your following)
● Growing fast!!

Ways to reuse Periscope
Upload your Periscope to:
● YouTube (importance on the next slide)
○ Facebook
○ Twitter / other social media
● Your Blog
● Where else?

Why Do You Need YouTube?
Online Visibility - Use YouTube to
get to Page 1 of google (easier than
a blog post)

YouTube
YouTube is a video-sharing website headquartered in San
Bruno, California. The service was created by three former
PayPal employees in February 2005 and has been owned
by Google since late 2006.

Periscope & Youtube for Real Estate Agents

Easy to make video
● Instant Tour
of a home
● Stills to a
video
● Walk around
● Periscope

Social Media (YouTube) isn’t going
anywhere
● It’s owned by GOOGLE!
● YouTube has 1 billion users
● 14.4% of Americans use YouTube during
work
● 40% of YouTube visits are from mobile
● The majority of home buyers use YouTube
for home videos

Benefits of YouTube for You
the Real Estate Agent
1. Show up in the search results (with video)
2. Listings with videos have 403% more
inquiries
3. Grow your following

About me
Real Estate Broker from Scottsdale, AZ.
Worked Short Sales hard for 5 years.
Author of Pinnable Real Estate
Tested, tested & tested some more.
I love YouTube for google search results!
Especially for listings

Pinnable Real Estate - the book

The Challenge - Using Periscope &
Using the Video
Are you avoiding social media / internet
marketing? (Periscope)
1. Do you think Periscope is a waste of time?
2. Do you think Periscope is a fad?
3. Do you think Periscope is hard?

Shift in Thinking | Commit to Online
Marketing
● Commit to 1-2 social sites
● Commit to your Website
● Commit to always improving your brand

Today: Steps Necessary
Overview
1. Preview Periscope
2. Preview YouTube
3. How to have your videos found
4. Resources to make videos

Let’s go to Periscope
● Your Profile
● Your Followers
● Link to Twitter
https://www.periscope.tv/LevIsraelLIVE

YouTube Basics
Let’s go to YouTube

Your Channel
● Trailer Video (shows on your channel)
● Playlists
● Use Keywords

Videos to Share
● Listings
● Area information (huge on Periscope)
○ one of the most followed Scopers is Discover Israel
● Testimonials
● Educational Information
○ Market updates
○ Area info
○ Your interests

How to have your videos found
● Promote your videos
○ Your blog
○ Trulia
○ Realtor.com
○ Google+
○ Facebook
○ Pinterest
● Keywords
○ Address
○ Neighborhood name

Video Keywords
1. Google the keywords you want
2. Pay attention to the autofill keywords
3. Look and see if there are any videos

Making Videos
Live - Periscope
or
Use Photos
● Visual Tours (most common)
● Animoto
● �ݺ�ߣly
● Other movie makers

Most Important
When making videos be:
● Memorable
● Eyecatching
● DO IT!

Animoto - photos to video
● Share to Youtube
● Good quality
● Easy to use
● Music is older

Your Blog / Video Topics
4 Topics for your blog / videos
Ideas: (these could all be video)
1. Real estate in your city
2. Home decor
3. Home Storage
4. Your interests
5. Your community

What to do
● Use Periscope
or
● Take Photos & Make Videos
● Share videos
● Use Keywords
● Be engaging - get comments

Resources
● CharlieAllred.com - Online Blue Print
● Pinnable Real Estate - Amazon.com
● Follow us on Pinterest (Pinterest for real
estate) & (Charlie Allred)
● Follow me on Google+: google.
com/+CharlotteAllred
● Serious about your online presence, join the
mastermind (email charlie@srephoenix.com)

Local Mastermind
Killer Online Real Estate Agents
● Meet once a month - 3rd Weds at 9:30am
● Next meeting: Wednesday Feb 17th
● Topic: Your Keywords
○ Find your Keywords for your niche
○ Find blog topic keywords
○ Where to use keywords
● Roundtable discussion

Monthly Topics
● Your Online marketing plan
● Categories for your blog / Keywords
● Best Website Platforms
● Plug ins
● How to get visitors to opt in to your site
● Social Sites: YouTube, Google+, Pinterest

2016 Killer Online Mastermind
● Meet once a month
● Partnered with a company to do the work for
you:)
● Email me for more info: charlie@srephoenix.
com

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Periscope & Youtube for Real Estate Agents

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