Video Is Not An Option - Presentation by Jeff Perkins at the Digital Summit - Updated 12.9.14
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Video is Not an Option. My presentation from the Digital Summits in Dallas, Raleigh, Denver, Atlanta and DC.
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Video Is Not An Option - Presentation by Jeff Perkins at the Digital Summit - Updated 12.9.14
- 1. VIDEO IS NOT AN OPTION Jeff Perkins Internet Summit December 9, 2014
- 2. PGi # DDSUM14 @JeffPerkins8 2
- 4. 4 ABOUT ME Pic of kids # DDSUM14 @JeffPerkins8
- 6. @jeffperkins8 www.linkedin.com/in/jeffperkins1 www.slideshare.net/JeffPerkins1 SingleMindedProposition.com # DDSUM14 @JeffPerkins8 6
- 7. 7 THE GOOD OLD DAYS # DDSUM14 @JeffPerkins8
- 8. 8 Only 2% of cold calls result in an appointment 3% of emails result in a click (Source: Mail Chimp) (Source: Leap Job)
- 9. 9 YOUR CUSTOMERS JUST ARENT THAT INTO YOU # DDSUM14 @JeffPerkins8
- 10. TRADITIONAL SALES FUNNEL Your prospects are 70% of the way through the sales process before they engage a rep. # DDSUM14 @JeffPerkins8 10
- 11. THE SALES COCKTAIL SHAKER # DDSUM14 @JeffPerkins8 11
- 12. WHAT ARE THEY DOING 70% OF THE TIME? # DDSUM14 @JeffPerkins8 12
- 13. ONLINE RESEARCH Source: Google & Compete B2B Customer Study June 2013 # DDSUM14 @JeffPerkins8 13
- 14. MEET YOUR NEW SALES REP # DDSUM14 @JeffPerkins8 14
- 15. # DDSUM14 @JeffPerkins8 15
- 16. DO YOU WANT YOUR SALES REP TO BE SILENT? # DDSUM14 @JeffPerkins8 16
- 17. INTERACTIONS ONLINE CAN BE AS DYNAMIC AS HUMAN INTERACTIONS # DDSUM14 @JeffPerkins8 17
- 18. 62% say video is the most important part of a webcast. Source: Wainhouse Research, 2014 # DDSUM14 @JeffPerkins8 18
- 21. THE VIRTUAL DEALERSHIP 50% of car shoppers used video while shopping for a car. # DDSUM14 @JeffPerkins8 21
- 22. 80%of your online visitors will watch a video, while only 20% will actually read content in its entirety. People are 64%more likely to buy a product after watching a video. http://www.digitalsherpa.com/blog/25-amazing-video-marketing-statistics/ # DDSUM14 @JeffPerkins8 22
- 23. ITS ABOUT CREATING ENGAGEMENT 23 ITS NOT JUST ABOUT CREATING A VIDEO. # DDSUM14 @JeffPerkins8
- 24. VIDEO AINT EASY Timing Budget Approval process Quickly outdated What kinds of videos? # DDSUM14 @JeffPerkins8 24
- 25. HOW DO YOU DO IT? # DDSUM14 @JeffPerkins8 25
- 26. 26 HAVE A CLEAR VISION # DDSUM14 @JeffPerkins8
- 27. CATEGORIES OF VIDEO Product Overview/Ad How-To Tips Product Story Testimonials # DDSUM14 @JeffPerkins8 27
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- 36. PAGES WITH VIDEO DRIVE HIGHER CONVERSIONS # DDSUM14 @JeffPerkins8 36
- 37. CREATE A VIDEO PRODUCTION MACHINE # DDSUM14 @JeffPerkins8 37
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- 42. Find the right production team Bring in your production team on a regular basis Get footage in the can for later use Get timely feedback to your production company # DDSUM14 @JeffPerkins8 42
- 43. WIDE DISTRIBUTION # DDSUM14 @JeffPerkins8 43
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- 49. # DDSUM14 @JeffPerkins8 49
- 50. New User Ads # DDSUM14 @JeffPerkins8 50
- 51. New Users Retargeting Cost Per View $0.11 $0.17 Click Thru Rate .8% 2.24% Watched half the video 45% 54% Watched entire video 10% 15% # DDSUM14 @JeffPerkins8 51
- 52. CREATE A VIDEO CULTURE # DDSUM14 @JeffPerkins8 52
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- 55. # DDSUM14 @JeffPerkins8 55
- 56. VIDEO RESULTS 221% increase in video views 40 leads a month from video # DDSUM14 @JeffPerkins8 56
- 57. VIDEO IS NOT AN OPTION ITS A REQUIREMENT. # DDSUM14 @JeffPerkins8 57
- 58. DALLAS DIGITAL SUMMIT DISCOUNT JEFF.PERKINS@PGI.COM
- 59. THANK YOU Thank You Dallas! Jeff Perkins VP of Marketing and Inbound Sales, PGi www.linkedin.com/in/jeffperkins1 @JeffPerkins8 # DDSUM14 @JeffPerkins8 59
Editor's Notes
- #10: The traSitional sales tactics are not less effective than they used to be. They literally NOT effective.