Personal Brand Exploitation
- 1. PERSONAL BRAND EXPLORATION Jenny Jenkins Project & Portfolio I: Week 1 June 28, 2023
- 2. My name is Jennifer Jenkins. I was born and raised in south Louisiana. I always wanted to be in control of my own happiness. I am someone who will always find the silver lining in every situation and taught myself to always be optimistic. It has brought me hope and motivation to chase my dreams to work in the entertainment industry. IDENTITY Picture of You Goes Here
- 3. PROFESSION Potential Job Titles: Entertainment Specialist Talent Agent Talent Representative BRAND ARCHETYPE - I am the Entertainer. The Entertainer is someone that is always optimistic and incorporates a lot of play into the workspace. Artist Manager for the Music Industry Picture Relevant to Your Industry Goes Here
- 4. Company Hiring Managers TARGET AUDIENCE Anh Do Outreach Plan: Create a professional cover letter to attach with my resume. I am going to message him through LinkedIn. After one week, I will send a follow up message. PROFILE PICTURE Director of Recruitment at Live Nation Kameren Walt Outreach Plan: Prepare a well thought out pitch of the advantages of hiring me on as an intern with the company. I am going to message her through LinkedIn. After one week, I will send a follow up message. PROFILE PICTURE Talent Acquisition & Early Talent at Warner Bros Discovery Jacob Walker Outreach Plan: Organize my thoughts to properly explain why I believe I would be a great asset to the company as an Intern.. I will reach out to him through LinkedIn After one week, I will send a follow up message. PROFILE PICTURE Senior Talent Acquisition Manager at AEG
- 5. GOALS Short Term: (Immediately After Graduation, 2025) Secure an internship under an entertainment company. Apply for 5 internships a month. Mid Term: (2027) Secure a job with a reputable company as an artist manger assistant or an artist manager. At the end of my internship I will check and apply for open positions everyday. Long Term: (2030) Specific goal you want to achieve in long term. Be a successful well known artist manager at a reputable company with a lot of experience.
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Microsoft Office SOFT HARD Novice / Adept / Expert MacOS, Windows Novice / Adept / Expert Time Management Novice / Adept / Expert Critical Thinking Novice / Adept / Expert Analytical or scientific software SOFT HARD Novice / Adept / Expert Accounting software Novice / Adept / Expert Judgement & decision making Novice / Adept / Expert Complex problem solving Novice / Adept / Expert
- 7. I help artists dreams come to fruition by guiding them up the steps to success using unique to the artist strategies to guarantee success. PROMISE
- 8. CREDENTIALS Work Experience: Materials Control Expeditor (2014 - 2019) Legal Assistant (2019 - 2022) Commercial Operations Coordinator (2022 - present) Education: Entertainment Business, B.S., Full Sail University (Exp. 2025) Volunteer Work: Festival International - Backstage Security Picture Relevant to Your Industry Goes Here
- 9. COMPETITION Kierra Bowman Industry Experience: Artist Development Consultant Strategic Research Intern Agent Assistant Artist Manager Education: Full Sail University, (B.S.), Music Business 2013-2015 Leadership Experience: Artist Development Consultant Artist Manager Skills and Proficiencies: Keynote - 6 endorsements Social Media - 3 endorsements Powerpoint - 13 endorsements Jenny Jenkins Overall Online Presence: Kierra has 428 connections and a very simple banner. She has a very professional headshot and is very detailed with her former job descriptions. She does not have any posts or articles. She is also on Instagram. Her LinkedIn Url is not personalized. Grade: Average 85 out of 100 HEADSHOT HEADSHOT Industry Experience: Volunteer backstage work at Festival International Education: Full Sail University, (B.S.), Music Business 2022 - 2025 Leadership Experience: Commerical Operations Coordinator Skills and Proficiencies: Merchandising - 1 endorsements Creative Problem Solving - 0 endorsements Team Leadership - 0 endorsements Overall Online Presence: I have 105 connections, my banner is not customized and my headshot looks nice but not professionally done. My profile is not very detailed at all, I have Instagram and TikTok and my url is not personalized. Grade: Poor 50 out of 100
- 10. COMPETITION Emily Holcomb Noteworthy Experience: Event Staff / Security Musical Analysis Intern YOUR NAME HEADSHOT HEADSHOT Industry Experience: Event Staff/Security Audio and Film Assistant Musical Analysis Intern Education: Azusa Pacific University, Bachelors of Music 2019 - 2020 Full Sail University, (B.S.) Entertainment Business 2022 2023 Skills and Proficiencies: Constructive Feedback - 0 endorsements Music Composition - 0 endorsements Retail - 0 endorsements Overall Online Presence: Emily has over 500+ connections, a customer banner, and a nice professional photo. It is moderately detailed with a few small posts over the last year. I did not find any social media accounts for her. Her Url is personalized. Grade: Average 70 out of 100 Industry Experience: Volunteer backstage work at Festival International Education: Full Sail University, (B.S.), Music Business 2022 - 2025 Leadership Experience: Commerical Operations Coordinator Skills and Proficiencies: Merchandising - 1 endorsements Creative Problem Solving- 0 endorsements Team Leadership - 0 endorsements Overall Online Presence: I have 105 connections, my banner is not customized and my headshot looks nice but not professionally done. My profile is not very detailed at all, I have Instagram and TikTok and my url is not personalized. Grade: Poor 50 out of 100
- 11. BRAND POSITION For artists who aspire for success, I provide innovative tailored strategies because it is important to showcase a main character, not a machine.
- 12. NETWORKING & MARKETING Industry Events & Organizations The NAMM Show January 25 - 28, 2024 | Anaheim, California Music Biz Annual Conference May, 2024 | Zoom #Nextgen_U Student Summit February 2024 | New York/Zoom Digital Marketing Primary Content: I want to create daily vlogs of showing a lot of my personality while promoting and educating others of working in the music industry. I am also interested in creating TikToks showing my daily life with a lighthearted, funny tone. Primary Tools: TikTok and Instagram are going to be my main social media platforms. I will post a lot of photos and videos promoting what I do within in my career. Website: I will have my website on all of my profile accounts and on my resume. I will also have it posted under my captions for each post. This way If someone in interested in contacting me or learning more about me they wont have any trouble doing so. Picture of You Goes Here
- 13. PROFESSIONAL DEVELOPMENT Mentor I am looking for a mentor that is well seasoned in the industry that works as a music manager. I want to establish this partnership by June of 2024. Formal Education Entertainment Business, B.S., Full Sail University (Exp. 2025) Technical Skills Accounting Software(QuickBooks) - LinkedIn Learning, January, 2024 Adobe Photoshop - Adobe Photoshop Tutorials, March 2024 Video Creation and Editing - Coursera, May 2024 Soft Skills Speaking - Coursera, October 2023 Persuasion - MasterClass, January 2024 Social Perceptiveness - LAPUx, July 2024
- 14. Jennifer Jenkins Trying to get your name out there? Well, what I do is completely tailored to you, and what works best for you and your goals. When the system works with you, it works for you, guaranteeing your success. Picture of You Goes Here
- 15. REFERENCES
Editor's Notes
- #4: Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonalds 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.