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Personal Brand Exploration
- 1. PERSONAL BRAND EXPLORATION Elijah Loyola Liranza Project & Portfolio I: Week 1 February 2, 2023
- 2. My name is Elijah Loyola Liranza. I am from Tampa, FL. I am a person that wants to be part of an encouraging community and workspace. I am helpful and determined with a focused mindset on completing the job at hand. I enjoy working with others around me so that I can interact and discuss any topic with ease. IDENTITY
- 3. PROFESSION Potential Job Titles: Sports Analysis News Anchor Radio Announcer The Guy Next Door- For the way I work, I want to complete what set to accomplish but I help others for whatever they need. I make others feel like that they belong here and feel welcomed. Broadcast Announcer for Professional Sports
- 4. Sport Broadcasters/Recruiters TARGET AUDIENCE Jake Fedida Outreach Plan: I would look up his profile and learn what he has done for ESPN before becoming a recruiter. I will contact Jake on LinkedIn and see when he is available to talk. I would like to be able to discuss with him on the weekends and see how he has done in the past that I can learn from. Recruiter for ESPN FIRST LAST NAME Outreach Plan: I would look on her LinkedIn profile and see what see has done over the years. I would send her a message on LinkedIn to see when she would be available. I would like to see if she will be available during the weekdays and ask what preparations were needed to seek out the talent.. Talent Acquisition for ESPN Dan Lucas Outreach Plan: As someone who has watched him on TV, I would research what he has done and ask questions on how to prepare for the show. I will follow him on social media and establish how to get his number to talk over the phone. I would set up a time during the weekdays before the gameday for any Tampa Bay sports happens. Sportscaster at WFLA-TV
- 5. GOALS Short Term: (Immediately After Graduation, 2024) Specific goal you want to achieve in short term. By the time I graduate, I would like to have at least 30 connections made on LinkedIn between Full Sail students, instructors, and sporting companies. Mid Term: (2030) Specific goal you want to achieve in mid term. By this year, I would have at least 3 years under my belt for an entry-level position and will continue to observe other positions. Long Term: (2060) Specific goal you want to achieve in long term. Based on the experience I have gained over the years, I would continue to call games, give my opinion on topics, and have my own podcast.
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Research SOFT HARD Novice / Adept / Expert Cooking Novice / Adept / Expert Video Production/Editing Novice / Adept / Expert Cameraman Novice / Adept / Expert Broadcast Writing SOFT HARD Novice / Adept / Expert Vocal training Novice / Adept / Expert Show Production Novice / Adept / Expert Active Listening Novice / Adept / Expert
- 7. I help NFL fans make the more exciting for them by adding a fan perspective of the game from how people would see it as if they were watching from the stands. PROMISE
- 8. CREDENTIALS Work Experience: Equipment Manager at HS for Football team Education: Wiregrass Ranch High School Sports Broadcasting, B.S., Full Sail University (Exp. 2024) Volunteer Work: Church Sound booth Equip. Manager
- 9. COMPETITION Owen Lapp Industry Experience: Called Boys/Girls HS basketball games Produced a podcast for 3+ years Education: Full Sail University (2022-2024) Hempfield Senior High School (2018-2022) Noteworthy Experience: Inventory Control Manager (1 year 3 months) Skills and Proficiencies: Social Media - 0 endorsements Graphic Design - 0 endorsements Video Production - 0 endorsements Elijah Loyola Overall Online Presence: Owen has 10 connections, his headshot looks professional as shows that he will be prepared for anything, the profile looks like it has connections only so far, and is active on social media with Grade: Poor, 30 out of 100 Industry Experience: None Education: Full Sail University (2022-2024) Wiregrass Ranch High School (2018-2022) Leadership Experience: Worked as equipment manager for HS football team Skills and Proficiencies: Research - 0 endorsements Video Editing - 0 endorsements Video Production - 0 endorsements Overall Online Presence: I have 8 connections so far on LinkedIn, my headshot is when I am doing a segment for a show, my profile is just connections and people I follow, and I do not have any social media. Grade: Poor, 26 out of 100
- 10. COMPETITION Connor Dixon Leadership Experience: OMNI team lead at Kohlss (1 year) Trained new associate at Kohls (1 year) Elijah Loyola Industry Experience: None Education: High School Diploma Arizona Virtual Academy Full Sail University (2022-2024) Skills and Proficiencies: Social media - 0 endorsements Research- 0 endorsements Video editing- 0 endorsements Overall Online Presence: Connor has 7 connection on his LinkedIn profile, the banner image seems fine, headshot looks professional, doesnt have any articles, and active social media is Instagram. Grade: Poor, 31 out of 100 Industry Experience: None Education: Full Sail University (2022-2024) Wiregrass Ranch High School (2018-2022) Leadership Experience: Worked as equipment manager for HS football team Skills and Proficiencies: Research - 0 endorsements Video Editing - 0 endorsements Video Production - 0 endorsements Overall Online Presence: I have 8 connections so far on LinkedIn, my headshot is when I am doing a segment for a show, my profile is just connections and people I follow, and I do not have any social media. Grade: Poor, 26 out of 100
- 11. BRAND POSITION For sportscasters and recruiters who want multiple ways to learn about the sport, I provide a different aspect, such as fan perspective, of the game because I want to make others feel like that they are at the game with everyone else and will come back to see the game more. COMMUNITY
- 12. NETWORKING & MARKETING Industry Events & Organizations Baseball Play-by-Play Seminar Feb 2 | FS2-101T Previewing the 2023 Sports Calendar Feb 3 | FS3C-105 Take Me out to the Ballgame Feb 10 | FS3C-105 Digital Marketing Primary Content: The type of content I will create will be on a podcast in which I would have guests on the show and let them tell their opinions about any sport. I want to make them feel welcome and that they belong in a great community of people. Primary Tools: I would use LinkedIn to let others know what I have done and what I am doing know. I would also use Instagram to send posts out for people across the country top see Website: I will use my digital portfolio to showcase what I have planned for the future, take my brand, and expand it to show others how well I am in what I do.
- 13. PROFESSIONAL DEVELOPMENT Mentor The mentor I would seek is someone who is a broadcaster whether that person is on live TV or on radio. I met someone in Tampa who has his own show and has been running it for a long time. May 2024 Formal Education Full Sail University, Dan Patrick School of Broadcasting. Technical Skills Adobe Creative Cloud, October 2022 I will continue to look up videos on how to improve my work with Adobe. Camera Work, December 2022 I will continue to do studio hours on how to do the camera work. Teleprompter, January 2023 - I will continue to do studio hours on how to do the teleprompter. Soft Skills Networking, March 2023 I will continue to look up people on social networks and build connections. Negotiation, June 2023 I need to work with other son how to handle situations with careers. Teamwork, August 2023 I will be with my friends and classmates to see how we can improve as a group.
- 14. Elijah Emmanuel Loyola Liranza You know how most networks leave out important questions that have yet to be answered? Well, what I do is to answer those kinds of questions that sports fans want answered while voicing my opinion of either a show or podcast. In fact, I am planning to start one with my fellow classmates to start off with our opinions and answering the questions that people have.
- 15. REFERENCES Lapp, O. (2023). Owen Lapp Student at Full Sail University Retrieved from https://www.linkedin.com/in/owen-lapp- 60b7b124a/ on February 3rd, 2023 Dixon, C. (2023). Connor Dixon Student at Full Sail University Retrieved from https://www.linkedin.com/in/connor-dixon- 27b7b1264/ on February 3rd, 2023 Fedida, J. (2023). Jake Fedida Recruiter at ESPN Retrieved from https://www.linkedin.com/in/jake-fedida-msml- 53b50041/ on February 3rd, 2023 Monti, T. (2023). Taylor Monti Talent Acquisition at ESPN Retrieved from https://www.linkedin.com/in/taylormonti/ on February 3rd, 2023 Lucas D. (2023) Dan Lucas Sports Broadcaster for WFLA-TV Retrieved from https://www.wfla.com/author/dan-lucas/ on February 3rd, 2023 https://www.onetonline.org/link/summary/27-3011.00 https://www.linkedin.com/feed/