2. Career Category:
Starting My Career
Short term Career goal:
Immediately after Graduation 2026
My goal is to become a entry level director or
sportscaster, focusing on gaining experience in
broadcasting and media production
This goal is realistic if i focus on developing
relevant skills such as public speaking, video
editing, and understanding live broadcast
technology. You could also network with
professionals in the industry and gain hands-on
experience with smaller media outlets
Long term career goal: (2038)
Be a director at PGA Golf
4. Target Audience
PGA CBS NFL ESPN NBC Liv Golf
Group I most
relate to, OR feel
most excited to
work with
X
Groups I know
people in, OR
have clients in X
Groups i have
the most
knowledge about X
Groups I would
find fascinating
to learn more
about
X
Recruiters & Hiring Managers
5. Competition
Zakari
Education: Overall Online Presence:
Sportscasting 100+ connections, polished headshot, profile summary,
two recommendations
Noteworthy Experience:
Has taken classes like intro to sportscasting and broadcast writing
Also has lots of time spent in the studio
Skills:
Creative writer
Hard worker
Very good on camera
6. Identity
Core Values: Passion:
Joy Bring Creative storytelling to sports
Loyalty
Ambition Superpower:
Grace To leave people in shock after
Success watching my show
Vision:
I want to bring fun and joy to watching Golf
being creative to keep the audience engaged
Guiding Principle:
Embrace Teamwork:
Success is rarely achieved alone. Collaboration,
mutual support, and respect for teammates lead to greater
outcome.
7. Promise &
Position
Promise:
I help sports companies by increasing the
viewers using creative writing and inspiring sports fans
to be apart of sports in everyway possible.
Position:
Midnight Storytelling
8. Networking
Industry Events:
SBJ Tech week
March 4-6, 2025
Focuses on the intersection of technology and sports, gathering industry leaders to discuss
innovations impacting business and performance
Sportspro OTT Summit USA
March 17-18, 2025
Explores the evolving landscape of sports broadcasting, streaming, and OTT platforms, with
insights into content, monetization, and distribution.
Elevator Pitch: Hi I'm a passionate sportscaster with a deep love for
storytelling and the sports world. I specialize in delivering dynamic, engaging broadcasts
that capture the excitement of the game while providing insightful analysis. Whether its
live commentary or post-game reports, I aim to connect with viewers by bringing them
closer to the action. My goal is to deliver a memorable, immersive experience that excites
and informs, all while building a strong relationship with the audience. Im always looking
for opportunities to bring my skills and enthusiasm to new projects.
Mentorship: Seeking Retirement with the PGA as a pro director with at least 20
years of experience in golf; Uphold and share my views on Jesus and be a family man.
9. Digital Marketing
Online ID Calc scores: Brand Archetype:
Volume: Low The Hero brand archetype is all about courage, determination,
Relevance: High and overcoming challenges. Brands that embody the hero archetype strive to
Purity: Low inspire others through their actions, demonstrating strength, resilience, and the
Diversity: High desire to make a positive impact on the world. The hero brand is often driven by
Validation: Low a mission to help others and to stand up for what is right.
Digital Marketing strategy to improve online ID
a. Personal Branding
Website: Ensure your personal website is user-friendly, mobile-optimized, and SEO-friendly. Include relevant keywords
related to your expertise
Social Media: Ensure all your profiles are consistent and up to date. Align your bio, profile picture, and content across
platforms. Use relevant keywords that highlight your skills and expertise.
b. Content Strategy
Blog/Articles: Regularly post articles or blog entries that showcase your expertise, interests, and thoughts in your field
These will boost your SEO and create content that people want to engage with.
10. Professional Development
Technical: Transferable:
Task: Watch videos to get better at editing on premier pro Task: public speaking/ Join one of my local
Org: YouTube churches and participate in the events
Date: 2025 Org: Journey Orlando
Task: Complete SEO Course Date: April 2025
Org: LinkedIn Learning Task: Creative writing/ Join a local writing group
2025 Org: Floridas writing association
Date: 2025