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Personal Brand
Exploration
Ray Voisine
Project and portfolio one
Career Category:
Starting My Career
Short term Career goal:
Immediately after Graduation 2026
 My goal is to become a entry level director or
sportscaster, focusing on gaining experience in
broadcasting and media production
 This goal is realistic if i focus on developing
relevant skills such as public speaking, video
editing, and understanding live broadcast
technology. You could also network with
professionals in the industry and gain hands-on
experience with smaller media outlets
 Long term career goal: (2038)
 Be a director at PGA Golf
Profession
Occupation: Sportscasting
Potential Job titles:
 Play by play
 Producer
 Director
Target Audience
PGA CBS NFL ESPN NBC Liv Golf
Group I most
relate to, OR feel
most excited to
work with
X
Groups I know
people in, OR
have clients in X
Groups i have
the most
knowledge about X
Groups I would
find fascinating
to learn more
about
X
Recruiters & Hiring Managers
Competition
Zakari
Education: Overall Online Presence:
 Sportscasting 100+ connections, polished headshot, profile summary,
two recommendations
Noteworthy Experience:
 Has taken classes like intro to sportscasting and broadcast writing
 Also has lots of time spent in the studio
Skills:
 Creative writer
 Hard worker
 Very good on camera
Identity
 Core Values: Passion:
 Joy Bring Creative storytelling to sports
 Loyalty
 Ambition Superpower:
 Grace To leave people in shock after
 Success watching my show
Vision:
I want to bring fun and joy to watching Golf
being creative to keep the audience engaged
 Guiding Principle:
Embrace Teamwork:
Success is rarely achieved alone. Collaboration,
mutual support, and respect for teammates lead to greater
outcome.
Promise &
Position
Promise:
I help sports companies by increasing the
viewers using creative writing and inspiring sports fans
to be apart of sports in everyway possible.
Position:
Midnight Storytelling
Networking
Industry Events:
 SBJ Tech week
 March 4-6, 2025
 Focuses on the intersection of technology and sports, gathering industry leaders to discuss
innovations impacting business and performance
 Sportspro OTT Summit USA
 March 17-18, 2025
 Explores the evolving landscape of sports broadcasting, streaming, and OTT platforms, with
insights into content, monetization, and distribution.
Elevator Pitch: Hi I'm a passionate sportscaster with a deep love for
storytelling and the sports world. I specialize in delivering dynamic, engaging broadcasts
that capture the excitement of the game while providing insightful analysis. Whether its
live commentary or post-game reports, I aim to connect with viewers by bringing them
closer to the action. My goal is to deliver a memorable, immersive experience that excites
and informs, all while building a strong relationship with the audience. Im always looking
for opportunities to bring my skills and enthusiasm to new projects.
Mentorship: Seeking Retirement with the PGA as a pro director with at least 20
years of experience in golf; Uphold and share my views on Jesus and be a family man.
Digital Marketing
 Online ID Calc scores: Brand Archetype:
 Volume: Low The Hero brand archetype is all about courage, determination,
 Relevance: High and overcoming challenges. Brands that embody the hero archetype strive to
 Purity: Low inspire others through their actions, demonstrating strength, resilience, and the
 Diversity: High desire to make a positive impact on the world. The hero brand is often driven by
 Validation: Low a mission to help others and to stand up for what is right.
Digital Marketing strategy to improve online ID
 a. Personal Branding
 Website: Ensure your personal website is user-friendly, mobile-optimized, and SEO-friendly. Include relevant keywords
related to your expertise
 Social Media: Ensure all your profiles are consistent and up to date. Align your bio, profile picture, and content across
platforms. Use relevant keywords that highlight your skills and expertise.
 b. Content Strategy
 Blog/Articles: Regularly post articles or blog entries that showcase your expertise, interests, and thoughts in your field
These will boost your SEO and create content that people want to engage with.
Professional Development
Technical: Transferable:
 Task: Watch videos to get better at editing on premier pro Task: public speaking/ Join one of my local
 Org: YouTube churches and participate in the events
 Date: 2025 Org: Journey Orlando
 Task: Complete SEO Course Date: April 2025
 Org: LinkedIn Learning Task: Creative writing/ Join a local writing group
 2025 Org: Floridas writing association
Date: 2025
Refrences
 https://www.google.com/url?sa=t&source=web&rct=j&opi=8
9978449&url=https://www.floridawriters.org/writers-groups
&ved=2ahUKEwivyPKDmpCMAxWSSzABHfm8OskQFnoECA0
QAQ&usg=AOvVaw0g1rZI3ikGLFT-ii1XeQpi
 https://www.linkedin.com/learning/
 https://www.google.com/url?sa=t&source=web&rct=j&opi=8
9978449&url=https://www.teamworkonline.com/pages/even
ts&ved=2ahUKEwjNyZfenJCMAxWhTTABHVRDJ8UQFnoECBg
QAQ&usg=AOvVaw0Bh_4H5WL-lzRhBTp1Wnhq

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Personal Brand exploration powerpoint pp1

  • 2. Career Category: Starting My Career Short term Career goal: Immediately after Graduation 2026 My goal is to become a entry level director or sportscaster, focusing on gaining experience in broadcasting and media production This goal is realistic if i focus on developing relevant skills such as public speaking, video editing, and understanding live broadcast technology. You could also network with professionals in the industry and gain hands-on experience with smaller media outlets Long term career goal: (2038) Be a director at PGA Golf
  • 3. Profession Occupation: Sportscasting Potential Job titles: Play by play Producer Director
  • 4. Target Audience PGA CBS NFL ESPN NBC Liv Golf Group I most relate to, OR feel most excited to work with X Groups I know people in, OR have clients in X Groups i have the most knowledge about X Groups I would find fascinating to learn more about X Recruiters & Hiring Managers
  • 5. Competition Zakari Education: Overall Online Presence: Sportscasting 100+ connections, polished headshot, profile summary, two recommendations Noteworthy Experience: Has taken classes like intro to sportscasting and broadcast writing Also has lots of time spent in the studio Skills: Creative writer Hard worker Very good on camera
  • 6. Identity Core Values: Passion: Joy Bring Creative storytelling to sports Loyalty Ambition Superpower: Grace To leave people in shock after Success watching my show Vision: I want to bring fun and joy to watching Golf being creative to keep the audience engaged Guiding Principle: Embrace Teamwork: Success is rarely achieved alone. Collaboration, mutual support, and respect for teammates lead to greater outcome.
  • 7. Promise & Position Promise: I help sports companies by increasing the viewers using creative writing and inspiring sports fans to be apart of sports in everyway possible. Position: Midnight Storytelling
  • 8. Networking Industry Events: SBJ Tech week March 4-6, 2025 Focuses on the intersection of technology and sports, gathering industry leaders to discuss innovations impacting business and performance Sportspro OTT Summit USA March 17-18, 2025 Explores the evolving landscape of sports broadcasting, streaming, and OTT platforms, with insights into content, monetization, and distribution. Elevator Pitch: Hi I'm a passionate sportscaster with a deep love for storytelling and the sports world. I specialize in delivering dynamic, engaging broadcasts that capture the excitement of the game while providing insightful analysis. Whether its live commentary or post-game reports, I aim to connect with viewers by bringing them closer to the action. My goal is to deliver a memorable, immersive experience that excites and informs, all while building a strong relationship with the audience. Im always looking for opportunities to bring my skills and enthusiasm to new projects. Mentorship: Seeking Retirement with the PGA as a pro director with at least 20 years of experience in golf; Uphold and share my views on Jesus and be a family man.
  • 9. Digital Marketing Online ID Calc scores: Brand Archetype: Volume: Low The Hero brand archetype is all about courage, determination, Relevance: High and overcoming challenges. Brands that embody the hero archetype strive to Purity: Low inspire others through their actions, demonstrating strength, resilience, and the Diversity: High desire to make a positive impact on the world. The hero brand is often driven by Validation: Low a mission to help others and to stand up for what is right. Digital Marketing strategy to improve online ID a. Personal Branding Website: Ensure your personal website is user-friendly, mobile-optimized, and SEO-friendly. Include relevant keywords related to your expertise Social Media: Ensure all your profiles are consistent and up to date. Align your bio, profile picture, and content across platforms. Use relevant keywords that highlight your skills and expertise. b. Content Strategy Blog/Articles: Regularly post articles or blog entries that showcase your expertise, interests, and thoughts in your field These will boost your SEO and create content that people want to engage with.
  • 10. Professional Development Technical: Transferable: Task: Watch videos to get better at editing on premier pro Task: public speaking/ Join one of my local Org: YouTube churches and participate in the events Date: 2025 Org: Journey Orlando Task: Complete SEO Course Date: April 2025 Org: LinkedIn Learning Task: Creative writing/ Join a local writing group 2025 Org: Floridas writing association Date: 2025
  • 11. Refrences https://www.google.com/url?sa=t&source=web&rct=j&opi=8 9978449&url=https://www.floridawriters.org/writers-groups &ved=2ahUKEwivyPKDmpCMAxWSSzABHfm8OskQFnoECA0 QAQ&usg=AOvVaw0g1rZI3ikGLFT-ii1XeQpi https://www.linkedin.com/learning/ https://www.google.com/url?sa=t&source=web&rct=j&opi=8 9978449&url=https://www.teamworkonline.com/pages/even ts&ved=2ahUKEwjNyZfenJCMAxWhTTABHVRDJ8UQFnoECBg QAQ&usg=AOvVaw0Bh_4H5WL-lzRhBTp1Wnhq