狠狠撸

狠狠撸Share a Scribd company logo

Personal Brand Story

?
?
Susan Otten
Susan Otten

Are you aware of the power of your personal brand? Have you differentiated yourself in the market to make yourself memorable? Clearly defining your personal brand has power in the marketplace, whether you are in the Boardroom or in transition.

1 of 2
Download to read offline
SUE OTTEN, ABC* OttenSue@gmail.com 404-401-8546 mobile *Accredited Business Communicator http://www.linkedin.com/in/sueotten Your Personal “Brand Story” Branding = Definition of a product/service in terms of promise PERSONAL Branding = Definition of YOU Defining CLARITY Defining COMPETENCY Defining CUSTOMER Defining CLARITY 1) Who are YOU? What is your Brand Story? 2) Where does YOUR brand fit in the market against other candidates? How do you compete? 3) How do YOU differentiate yourself? 4) What are YOUR key features? 5) What are the benefits of these key features? 6) What is YOUR Focused Brand Statement (“pitch”)? Reasons Why: Key Words: Example: My name is Sue Otten (not "ROTTEN"). I am a Marketing and Communications leader seeking a CMO or VP position in a company with revenue of over $250 million. I have a passion for delivering "marketing magic," that blend of art & science to bring a company's portrait to life, specifically in the technology & agriculture industries. My 15 years in sales, marketing, and communications at Apple have given me a unique ability to leverage technology in innovative ways to deliver compelling messages to a variety of stakeholders using appropriate channels, including award- winning social media. As Director, Corporate Marketing and Brand Communications Worldwide with AGCO, an $8B farm equipment manufacturer, I was responsible for the corporate brand and led the global marketing efforts throughout 140 countries. Again, my name is Sue Otten. Sue Otten ?2012 Make Marketing Magic!
Defining COMPETENCY What makes YOU effective? Competencies Strengths Experiences How do YOU add value Why are YOU good at Prove it: for your employer? this competency? Reviews, boss Abilities/attributes to Use situation/action/result feedback, peer achieve this competency recommendations, business results, etc. 1) 1) S 2) 2) A 3) 3) R Defining CUSTOMER 1) Target Industries a. Experience b. How do you switch industries? 2) Target Companies a. Do your homework b. Leverage your network 3) Recruiter, Hiring Manager a. What is his/her age/communications style? b. What is his/her background: family, education, and economic background? c. What does his/her business look like? d. Any political or policy issues to be concerned about? e. Describe his/her Professional Objectives (How can you make your new boss successful?) Sue Otten ?2012 Make Marketing Magic!

More Related Content

Personal Brand Story

  • 1. SUE OTTEN, ABC* OttenSue@gmail.com 404-401-8546 mobile *Accredited Business Communicator http://www.linkedin.com/in/sueotten Your Personal “Brand Story” Branding = Definition of a product/service in terms of promise PERSONAL Branding = Definition of YOU Defining CLARITY Defining COMPETENCY Defining CUSTOMER Defining CLARITY 1) Who are YOU? What is your Brand Story? 2) Where does YOUR brand fit in the market against other candidates? How do you compete? 3) How do YOU differentiate yourself? 4) What are YOUR key features? 5) What are the benefits of these key features? 6) What is YOUR Focused Brand Statement (“pitch”)? Reasons Why: Key Words: Example: My name is Sue Otten (not "ROTTEN"). I am a Marketing and Communications leader seeking a CMO or VP position in a company with revenue of over $250 million. I have a passion for delivering "marketing magic," that blend of art & science to bring a company's portrait to life, specifically in the technology & agriculture industries. My 15 years in sales, marketing, and communications at Apple have given me a unique ability to leverage technology in innovative ways to deliver compelling messages to a variety of stakeholders using appropriate channels, including award- winning social media. As Director, Corporate Marketing and Brand Communications Worldwide with AGCO, an $8B farm equipment manufacturer, I was responsible for the corporate brand and led the global marketing efforts throughout 140 countries. Again, my name is Sue Otten. Sue Otten ?2012 Make Marketing Magic!
  • 2. Defining COMPETENCY What makes YOU effective? Competencies Strengths Experiences How do YOU add value Why are YOU good at Prove it: for your employer? this competency? Reviews, boss Abilities/attributes to Use situation/action/result feedback, peer achieve this competency recommendations, business results, etc. 1) 1) S 2) 2) A 3) 3) R Defining CUSTOMER 1) Target Industries a. Experience b. How do you switch industries? 2) Target Companies a. Do your homework b. Leverage your network 3) Recruiter, Hiring Manager a. What is his/her age/communications style? b. What is his/her background: family, education, and economic background? c. What does his/her business look like? d. Any political or policy issues to be concerned about? e. Describe his/her Professional Objectives (How can you make your new boss successful?) Sue Otten ?2012 Make Marketing Magic!