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Personal brand versus company brand in B2B sales

J
John Smibert

Salespeople are building strong personal brands that help them drive sales. This presentation was used in a creative workshop to explore the value of personal brands for companies and their salespeople and consultants. The workshop explored how companies should support and leverage the personal brands of their key salespeople and consultants.

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息 Copyright John Smibert 2014 Personal Brand versus the Company Brand Facilitator John Smibert A collaborative learning workshop
息 Copyright John Smibert 2014 The Sue & Barry Story
息 Copyright John Smibert 2014 Barrys Story
息 Copyright John Smibert 2014 Sues Story
息 Copyright John Smibert 2014 Sues Story Part 2
息 Copyright John Smibert 2014 The Outcome
息 Copyright John Smibert 2014 our unique promise of value to our brand community Our personal brand is .....
息 Copyright John Smibert 2014 Characteristics of our personal brand? Our Values and Ideals Our focus vision, mission, purpose Our knowledge, expertise, skills and capability Our relationships Our interests Our image - Poise, presentation, empathy, respect References and recommendations Published content
息 Copyright John Smibert 2014 Why is it valuable to think of ourselves as a brand? Enhance credibility Drive more opportunities Attract more customers Grow what we offer Control our destiny
息 Copyright John Smibert 2014 What can we do? Gain control plan, execute and measure Achieve Consistency & Trust Relevant and compelling Growing our reach and influence
息 Copyright John Smibert 2014 How do we project our brand? Traditionally by: Email, Telephone, Meetings, Presentations, Speeches, Conferences, Media (press, radio, television) Published content (via email, newsletters, magazines, news services) More recently via Social Media Profile Commentary Content By connecting, communicating and delivering value
息 Copyright John Smibert 2014 Building your brand? Step 1: Vision Mission Purpose Step 2: Measurable Objectives Step 3: My Personal Brand Who am I My Unique Promise of Value My Profile My Tag line Keywords Step 4: Target Brand Community Step 5: Brand Audit and gap analysis Step 6: My Strategies Step 7: My Tactics Step 8: Execution and management
息 Copyright John Smibert 2014 Conflict with Company Brand? 1 + 1 = 3 Need to ensure alignment Need to facilitate strong personal brands Enable easy uncoupling
息 Copyright John Smibert 2014 Personal Branding John Smibert 0404 857 893 Essential for Sales and Consulting Professionals!

More Related Content

Personal brand versus company brand in B2B sales

  • 1. 息 Copyright John Smibert 2014 Personal Brand versus the Company Brand Facilitator John Smibert A collaborative learning workshop
  • 2. 息 Copyright John Smibert 2014 The Sue & Barry Story
  • 3. 息 Copyright John Smibert 2014 Barrys Story
  • 4. 息 Copyright John Smibert 2014 Sues Story
  • 5. 息 Copyright John Smibert 2014 Sues Story Part 2
  • 6. 息 Copyright John Smibert 2014 The Outcome
  • 7. 息 Copyright John Smibert 2014 our unique promise of value to our brand community Our personal brand is .....
  • 8. 息 Copyright John Smibert 2014 Characteristics of our personal brand? Our Values and Ideals Our focus vision, mission, purpose Our knowledge, expertise, skills and capability Our relationships Our interests Our image - Poise, presentation, empathy, respect References and recommendations Published content
  • 9. 息 Copyright John Smibert 2014 Why is it valuable to think of ourselves as a brand? Enhance credibility Drive more opportunities Attract more customers Grow what we offer Control our destiny
  • 10. 息 Copyright John Smibert 2014 What can we do? Gain control plan, execute and measure Achieve Consistency & Trust Relevant and compelling Growing our reach and influence
  • 11. 息 Copyright John Smibert 2014 How do we project our brand? Traditionally by: Email, Telephone, Meetings, Presentations, Speeches, Conferences, Media (press, radio, television) Published content (via email, newsletters, magazines, news services) More recently via Social Media Profile Commentary Content By connecting, communicating and delivering value
  • 12. 息 Copyright John Smibert 2014 Building your brand? Step 1: Vision Mission Purpose Step 2: Measurable Objectives Step 3: My Personal Brand Who am I My Unique Promise of Value My Profile My Tag line Keywords Step 4: Target Brand Community Step 5: Brand Audit and gap analysis Step 6: My Strategies Step 7: My Tactics Step 8: Execution and management
  • 13. 息 Copyright John Smibert 2014 Conflict with Company Brand? 1 + 1 = 3 Need to ensure alignment Need to facilitate strong personal brands Enable easy uncoupling
  • 14. 息 Copyright John Smibert 2014 Personal Branding John Smibert 0404 857 893 Essential for Sales and Consulting Professionals!