Personal Branding

Jan 22, 20100 likes442 views

The document emphasizes the importance of personal branding, highlighting how individuals can differentiate themselves in their professional lives. It outlines strategies for branding oneself internally and externally, including defining one's audience, establishing credibility, and increasing visibility. The guide provides actionable tips, such as writing articles, attending conferences, and leveraging social media to enhance one's personal brand.

Key Questions

What do you want out of your life?
Are you passionate about your profession?
Are you interested in increasing your knowledge base
and willing to take the time to position for tomorrow?

?
5

Establish Credibility

Publish articles
Seek opportunities to proof, edit and/or write books
Book outside speaking engagements
Create or contribute to blogs
Become certified: CCP, CBP, GRP, CCC, PHR, etc.
Do nothing illegal, immoral or unethical

8

Establish Niche Involvement

Study, study, study

Comment on blogs

Comment on conferences/forums

Answer questions on LinkedIn and other Q & A
communities

9

Establish Visibility
Create profiles on social networks and directories

Make yourself available and easily accessible

Attend HR conferences – get involved

Look to serve on a board and manage HR

Be conscious of your priorities

Get involved in the community – help others

10

Branding Yourself Inside Your
Company
Become the “go-to” person with a specific skill or
expertise
Dress the part
Find opportunities to write and/or speak inside the
company
Mentor new-comers
Make your boss look like a superstar
The power of third-party selling

Know as much about your company as possible – not
just HR

11

Questions?

Longnecker & Associates
11011 Jones Road, Suite 200
Houston, TX 77070
Phone: 281.378.1350
Fax: 281.374.0539
www.longnecker.com

14

This document introduces the topic of personal branding and discusses its key aspects. It begins by defining personal branding as developing a strategy and actions to guide one's brand based on their actions, beliefs, abilities, and values. Some benefits of personal branding are increasing earnings potential, gaining leadership roles, greater recognition, standing out from the crowd, and career advancement. The 5C's of personal branding are connect, content, confidence, clarity, and consistency. Finally, 10 common mistakes in personal branding are listed such as not participating, being inconsistent, and taking a set and forget approach.

CV Best Practices for GradsIsabel Albelda Ros

��

The document outlines best practices for crafting an effective CV for recent graduates, emphasizing the importance of tailoring the CV to each job application and making it reader-friendly. Key points include quantifying achievements, maintaining visual appeal, proofreading for errors, and establishing an online professional presence. It also highlights the significance of personal branding and offers a list of dos and don'ts for CV preparation.

Building your Personal Brand - IBM Careers Academy 2020 - Elective SessionIsabel Albelda Ros

��

The document discusses the importance of personal branding in clarifying and communicating individual uniqueness to enhance career opportunities. It outlines key elements of effective personal branding, including authenticity, differentiation, and communication strategies, along with practical exercises to develop a personal brand. Additionally, it emphasizes promoting oneself online and creating an action plan to take control of one's career.

Kappa Alpha Theta Senior Education Fall 2010sgshive

��

The document discusses the importance of personal branding and marketing yourself professionally. It defines personal branding as packaging yourself to highlight your strengths, like skills, personality, and appearance. Developing your professional brand includes practicing professional language, building an interview wardrobe, applying widely for opportunities, and describing yourself concisely. The document provides tips for streamlining applications to focus on relevance and avoiding overwhelming employers with too much information. Resources for professional development are also listed.

Vanguard Technology - The Blog Factor: Why Starting A Blog Today Is More Impo...Vanguard Technology

��

The document discusses the fundamentals of blogging, including its purpose, benefits, and the essential elements of a successful blog. It emphasizes the importance of passion, audience relevance, and consistency in content creation while providing guidance on starting and marketing a blog. Additionally, it references various resources and strategies for growing one's online presence and engaging with an audience.

Personal BrandingMirza Shakeel

��

This document discusses personal branding and presentation skills. It begins by explaining why personal branding is important for differentiation. It then provides tips for using LinkedIn effectively for networking and job hunting. Next, it offers advice for resumes, interviews, and presenting with impact. Specifically, it recommends tailoring resumes visually and preparing for common interview questions. For presentations, it emphasizes keeping things simple, using the right charts, including high quality images, limiting effects, practicing, having passion, and learning from experts. The overall document aims to help readers strengthen their personal brand and presentation abilities.

Alex powerpoint for jill falkalexbazzell24

��

LinkedIn is the world's largest professional network with over 80 million users. The document provides tips for optimizing a LinkedIn profile, such as including detailed work experience, education, and recommendations; connecting with customers and colleagues; getting involved in groups; and personalizing your public profile URL. It also recommends customizing privacy settings and checking company profiles and trends.

Building Your Own BrandGovLoop

��

Brittany Thompson and Lily Whiteman give advice on building a personal brand at IBM. They suggest considering how you want others to perceive you based on your skills, accomplishments, and values. Your brand is expressed through both online and offline interactions, including clothing, body language, communication style, and knowledge. They recommend establishing a reputation for taking on new opportunities, sharing successes and failures, and practicing good time management to develop your personal brand beyond daily work assignments.

Personal Branding with Social Media by @JoeySheppEarthsite

��

The document outlines the concept of personal branding and its significance in leveraging social media for career advancement. It emphasizes the importance of self-discovery, storytelling, and maintaining a consistent digital presence while utilizing various online tools to effectively communicate one's brand. Key strategies include creating a professional online identity, regularly producing content, and building a strong network to enhance professional opportunities.

Personal branding for freshersTahar Harkat

��

Personal branding involves managing your skills, reputation, and public relations to create a unique identity that attracts employers. It is essential for freshers to establish an online presence through platforms like LinkedIn and to continuously communicate with their network to enhance credibility and job prospects. Key steps include researching and brainstorming your goals, marking your online presence, and planning consistent communication to showcase your expertise.

Creating a Compelling Personal Brand, and using Networking and LinkedIn for C...Social Media and Digital Strategy Consulting

��

This document summarizes Robin Frank's presentation on creating a personal brand and networking for career success. The presentation covers developing a unique personal brand with a clear message, passion, and goals. It discusses the importance of an engaging online presence on LinkedIn and social media to establish expertise and be memorable. Specific tips are provided for crafting an effective personal profile, building connections, and using LinkedIn to find referrals and opportunities through strategic networking.

Personal Branding and LinkedInLeneka Rhoden

��

The document discusses the significance of personal branding, emphasizing that it involves establishing and promoting one's unique persona, which can lead to various career opportunities. It outlines steps for building a personal brand, including defining values, identifying target audiences, and enhancing online presence, particularly on platforms like LinkedIn. Additionally, it offers practical tips for maintaining a professional image and engaging content across social networks.

How to build your personal brandKelly Services

��

This document provides guidance on building a personal brand. It emphasizes that personal branding is now essential for career development, even when not job searching, as 70% of employers reject applicants due to online information. It advises to identify your strengths and differentiate yourself by gathering feedback. It also recommends growing your online and offline presence through networking, volunteering, building a website or blog, and learning new skills to establish yourself as an expert and stay relevant for future opportunities.

Personal Branding Create Your Plan, Promote Your BrandSeuss+

��

The document outlines a webinar focused on personal branding, emphasizing its importance in professional life and providing strategies for individuals to create and promote their brand. It covers defining personal values, crafting an authentic self-presentation, and leveraging online and offline interactions to enhance visibility and credibility. Additionally, practical steps are provided for brand development, including networking, content sharing, and continuous self-reflection.

Build Your Brand.pptxMaryZando1

��

The document provides tips for developing a personal brand, including determining your value proposition, defining your audience, managing your online presence on platforms like LinkedIn, networking, and preparing an elevator pitch. It emphasizes that personal branding is important because 85% of hiring managers consider a candidate's brand in decisions. Developing a clear, authentic personal brand can help one secure more interviews and promotions by communicating their unique strengths and values. The document also briefly discusses the "small world phenomenon" experiment which found that messages could travel through just six acquaintances on average.

Career Guidance | Branding YourselfJobs Dynamics

��

This document discusses the importance of personal branding for career success, emphasizing that it involves showcasing how valuable you are to others. Key steps include identifying your unique selling proposition (USP), aligning with strong brands, and continuously learning to adapt. The document also highlights that challenges can present growth opportunities and stresses the importance of health, inspiration, and maintaining relationships.

Building and Maximising your personal brandUditSrivastava14

��

This document discusses how to build and maximize a personal brand. It defines personal branding as representing your unique value and getting potential clients to choose you. The strongest personal brands are accessible, authentic, consistent, accountable, distinctive, innovative and valuable. You should think of yourself as a product and manage others' perceptions of you through feedback, goals, networking and showcasing your strengths and accomplishments on social media platforms aligned with your target audience. Maintaining a personal brand requires determining areas for improvement, filling gaps in experience, and proactively promoting yourself through effective communication and participation.

How to build your personal brand in ITKelly Services

��

This document provides guidance on building a personal brand in IT. It discusses the importance of personal branding even when not job searching, as 70% of employers have rejected applicants due to online information. It recommends determining strengths and differentiators to demonstrate expertise through online and offline channels. The line between personal and professional is blurred, so managing digital information strategically is important. Growing an online and offline presence through websites, networking, learning opportunities, and self-promotion can help confirm skills and lead to new opportunities.

Develop A Personal BrandLarry Jennings

��

The document discusses personal branding and how to establish and promote your personal brand using social media. It defines personal branding as how you project yourself to the world through your career and personal life. It then provides tips on establishing your brand identity, using platforms like Twitter, LinkedIn and Facebook to increase brand awareness, and how to integrate your brand across online presences for consistency.

Reboot Camp Session 2: Tell Your Story (Personal Branding)Social Media and Digital Strategy Consulting

��

The document details a personal branding presentation by Robin Frank, focusing on strategies to create a strong personal brand, particularly for individuals re-entering the workforce. It outlines six key workshop sessions and emphasizes the importance of authenticity, clarity, and storytelling in branding. Frank highlights the necessity of having a compelling elevator pitch and maintaining a consistent online presence to enhance networking and job opportunities.

Personal Branding Lecture for Advanced Digital & Social Media Strategy at UCL...Valters Lauzums

��

The document discusses personal branding as a strategy for marketing oneself, emphasizing the importance of authenticity, clarity in messaging, and consistency in interactions to build a strong personal brand. It highlights the significance of understanding one's audience, self-awareness, and leveraging social media platforms for effective engagement and visibility. Key strategies include collaboration, networking, and an effective LinkedIn presence, as these factors significantly influence professional opportunities and recognition.

The Number One Job Hunting Book in the World!Jim Stroud

��

The document introduces Jim Stroud, a seasoned professional in the recruiting field, who aims to provide valuable insights and advice for job seekers in his book, 'The Number One Job Hunting Book in the World.' Stroud emphasizes the importance of personal branding, leveraging social media, and networking while job searching, suggesting that individuals should carefully manage how they are perceived online. The book promises to offer practical tips, encourage team collaboration among jobseekers, and highlight the current demand for talent in various industries.

Personal branding for work force ready simplifiedKaitlinLuna

��

The document is a presentation on personal branding by Kaitlin Luna from the University of Colorado Denver, outlining the importance of differentiating oneself and articulating a unique value proposition. It details a five-step process to discover, create, communicate, and maintain a personal brand, emphasizing networking, consistency in online presence, and relationship-building. The conclusion stresses that individuals are responsible for their own brand and encourages proactive steps to begin the branding process.

Personal branding for work force ready simplifiedUniversity of Colorado Denver Career Center

��

The document outlines the importance of personal branding, highlighting the process of defining and communicating one's unique value through a consistent image across platforms. It emphasizes the steps to discover and maintain a personal brand, including networking, researching, and social media strategy. The conclusion reinforces the idea that individuals are responsible for their own brand and encourages immediate action.

Personal branding 2013St. Petersburg College

��

The document discusses personal branding and provides guidance on how to develop a personal brand. It defines personal branding as the idea that comes to mind when others think of you that is designed to influence their perception. The benefits of having a personal brand are listed as increased credibility, recognition, potential earnings and prestige. Steps are provided to discover one's brand, including reflecting on personality, strengths, values and interests. The importance of knowing one's target audience and delivering one's message through various channels like networking are also covered.

Branding YOU with LinkedInsuzetteconway

��

The document outlines the importance of personal branding, particularly through LinkedIn, in the current job market and entrepreneurial landscape. It provides a step-by-step process for building a personal brand, including defining professional goals, analyzing potential competition, and creating an online presence. The final sections emphasize the significance of actively managing one's online reputation and leveraging social media to enhance visibility and connect with prospects.

Building Your Personal Brand: Marketing Yourself OnlineThe Professional Diversity Network

��

The document outlines the importance of utilizing social media to build and manage personal brand identity, emphasizing that individuals are the CEOs of 'Me Inc.' and must actively market their unique values and skills. It discusses strategies such as auditing online presence, creating a professional website, and leveraging credible connections to enhance visibility and appeal to potential employers. Key recommendations include understanding one's audience, curating relevant content, and developing a compelling personal narrative to differentiate oneself in a competitive job market.

Personal Branding Presentationchrisgambino

��

The document provides advice on personal branding and networking. It discusses discovering and developing your personal brand through understanding your strengths and goals. It emphasizes the importance of communicating your brand consistently across online and in-person platforms and maintaining your brand over time. Networking and volunteering are presented as ways to meet potential opportunities while strengthening your personal brand.

Personal Branding

2. Your Personal Brand 2

3. DID YOU KNOW… Coke-a-Cola has an estimated brand equity value of over $67 billion, making it the number 1 brand in the world? Not bad for a company that simply sells sugar and water in a can. *** However there is an actual brand value greater than that of coke-a-cola…You! 3

4. What we’ll talk about today Why brand yourself? How to brand yourself externally and internally How to position yourself to be a mentor/teacher in the future 4

5. Key Questions What do you want out of your life? Are you passionate about your profession? Are you interested in increasing your knowledge base and willing to take the time to position for tomorrow? ? 5

6. Why Brand Yourself? top reasons Differentiate yourself from others Position yourself clearly and uniquely in the minds of others Focus your message and mission Project credibility Develop loyalty Accelerate your ability to connect Make a difference in the lives of others 6

7. To Brand Yourself you need to indentify Your audience(s) What you do that is unique or better than anyone else What motivates you to do what you do How you can stand out from your peers 7

8. Establish Credibility Publish articles Seek opportunities to proof, edit and/or write books Book outside speaking engagements Create or contribute to blogs Become certified: CCP, CBP, GRP, CCC, PHR, etc. Do nothing illegal, immoral or unethical 8

9. Establish Niche Involvement Study, study, study Comment on blogs Comment on conferences/forums Answer questions on LinkedIn and other Q & A communities 9

10. Establish Visibility Create profiles on social networks and directories Make yourself available and easily accessible Attend HR conferences – get involved Look to serve on a board and manage HR Be conscious of your priorities Get involved in the community – help others 10

11. Branding Yourself Inside Your Company Become the “go-to” person with a specific skill or expertise Dress the part Find opportunities to write and/or speak inside the company Mentor new-comers Make your boss look like a superstar The power of third-party selling Know as much about your company as possible – not just HR 11

12. More Tips To Brand Yourself Online Produce your own podcasts Dedicate a video channel on sites like YouTube Conduct free webinars Post bios about yourself on Wikipedia, Knol, Squidoo, etc. 12

13. Circular Equation 13

14. Questions? Longnecker & Associates 11011 Jones Road, Suite 200 Houston, TX 77070 Phone: 281.378.1350 Fax: 281.374.0539 www.longnecker.com 14

�ݺ�ߣ

Personal Branding

Recommended

More Related Content

Similar to Personal Branding (20)

Personal Branding