Personal branding
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This document discusses personal branding and how to build an effective personal brand. It defines personal branding as how people explain you to others in the first 2 minutes based on everything you do. Building an authentic personal brand involves reflecting on who you are, describing yourself through keywords and your target audience, and publishing and updating your brand online through platforms like LinkedIn, Issuu and 際際滷share. The document provides tips on creating compelling content and profiles to distinguish your personal brand and help you reach your goals.
Personal branding
- 1. PERSONAL BRANDING Business Development Boot camp
- 2. BRANDING? PERSONAL? Strengt h Weakness opportuni ty Threats Personal Branding is a powerful tool to reach your goals, both personal or professional, this happens through differentiation of yourself. Its the way people explain you to one other in the first 2 minutes. Everything you do adds or decreases value to your personal brand.
- 3. Product vs Personal branding Product branding Personal branding Static, its made or produced by team Its composed of others people perception & your self image In trade Bigger purpose Objective is profit Strategic
- 4. STAY TRUE TO YOURSELF! 10 000 billion cells 206 Bones 5,5 Liters blood 7KG of brains No other biological combination than yours Be aware
- 5. Impression Management Tactical persona -What is expected from you- Ideal persona - Who do you want to be - Authentic persona - How do you see yourself-
- 6. Why Forming something that lasts How What Thegoldencircle
- 7. HOW TO BUILD YOUR PERSONAL BRANDReflect Social Self reflection Description Keywords Industry Target groups Summarize Publish Re-read
- 8. SALES VS PERSONAL BRANDINGActions speak louder than words Whats AIESEC? How do you see it? Present your All in one
- 9. INFLUENCE ON THE SALES Brand alignment Social media Interperso nal contact Interbran d contact Actual Strategy
- 10. MAKIN IT HAPPEN Linkedin Tagline Summary Your education Your CV Who are you? Let it shine! Other media to share your profile Issuu 際際滷share Workfolio Good.co Salaryfairy
- 11. DESCRIPTION You want to be found! No cheap sale though Specific Research Key words To the point Storyline
- 12. LINKEDIN Tagline Picturee Your summary - Ask for recommendations on continuous basis - Update - Make your url - Specify region
- 13. CV Tell your story Whats your goal Be honest Its branding Font & colors matter Language use counts Style No age!
- 15. FAST TIPS FOR JOB HUNTING & CONTENT CREATING Hemmingway Themuse.com Mailchimp (or other services) Photofeeler Klout Coursera
- 16. KLOUT
- 17. HEMMINGWAY
- 18. PHOTOFEELER
- 19. SUMMARIZE Youre in Sales, Business Development & Marketing Whats typical for marketeers/BD peepz? Creative Good with words Out of the box
- 21. CONTACT DETAILS Margot Vanfleteren NST Business Development Belgium Margot.Vanfleteren@aiesec.net Linkedin.com/in/margotvanflet eren Twitter.com/MargotVF
- 22. ALL WE HAVE TO DECIDE IS WHAT TO DO WITH THE TIME THAT IS GIVEN US. J.R.R. TOLKIEN If you wish to provide feedback please do so by scanning this QR