EXPRESSION IS EVERYTHING THAT GOES OUT OF YOU:
FROM THE WAY YOU LOOK, YOU SPEAK, YOU WALK, YOU DRESS
AND IMPRESSION COMES FROM YOUR EXPRESSION (OR EXPRESSIONZZ)
YOU CAN CONTROL YOUR EXPRESSION BUT YOU CANT CONTROL THEIR IMPRESSION!
FROM THE MOMENT YOU DECIDE TO EXPRESS YOURSELF IN A VERY UNIQUE WAY.
YOU ARE DOING BRANDING
BRANDING IS THE DISCIPLINE OF CONTROLLING YOUR EXPRESSION!
2. INTRO
I PERSONALLY LIKE WHAT A DEAR FRIEND Coach Oscar ONCE PUBLISH ON HIS
FACEBOOK PAGE.
HE SAID: AT THIS MOMENT IM TALKING TO YOU.
Your website could have been visited 1000 times
Your content could have been download 1000 times
Your video on YouTube could have been view by 1000 and 1000 people and go Viral!
BUT ALL THIS DIDNT HAPPEN
And HE IS RIGHT BUT WHY?
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3. WHY NOT YOU?
WHY THIS IS NOT HAPPENING?
WHY ALL YOUR INITIATIVES DONT GET THE RIGHT RESULT
WHY PEOPLE ARE NOT INTERESTED ON WHAT YOU DO OR OFFER?
WHY SHE SELLS AND YOU DONT SELL
WHY AFTER YOU HAVE SENT 1000 CV TO 1000 DIFFERENT COMPANIES BUT YOU
NEVER GET ANY RESPONSE ?
I KNOW SUCH QUESTIONS ARE RISING TIME TO TIME IN YOUR MIND.
HERE IS MY ANSWER:
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4. WHY?
THE FIST IMPRESSION MATTER THE MOST AND YOU ONLY GET ONE CHANCE TO
MAKE IT LOOK A WOW !
THE FIRST IMPRESSION LAST: ITS WHAT PEOPLE (YOUR CLIENTS OR PARTNERS,
BANKS.) REMENBER ABOUT YOU WHEN YOU ARE NOT THERE
WHEN THEY HAVE TO DECIDE EITHER TO TRUST YOU OR NOT
WHEN THEY WANT TO DECIDE yes or no TO DO BUSINESS WITH YOU.
THE 1ST IMPRESSION OF YOU IS WHAT IS RECALLED IN THEIR MIND
IMPRESSION, WHEN YOU DO BUSINESS IS WHAT YOU NEED TO CARE ABOUT THE
MOST BESIDE OTHER ASPECTS.
I
6. WHAT DO YOU FEEL ?
LOOK AT THIS PERSON
WHAT DO YOU SEE AND WHAT DO YOU FEEL
CAN YOU FEEL CONFORTABLE TO SPEAK TO HIM
CAN YOU INVITE HIM HOME
CAN YOU LISTEN TO HIM
CAN YOU ACCEPT HIS FRIENDSHIP ON FACEBOOK
WHAT DO YOU FEEL WHEN YOU SEE HIM?
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7. ONE FACT
BUT THIS IS A FACT:
PEOPLE ALWAYS RESPOND TO YOU FROM THE PERCEPTION THEY RECEIVE
FROM YOU
THE IMPRESSION THEY RECEIVE COMES FROM THEY EXPRESSION YOU DISPLAY
THERE IS NO IMPRESSION WITHOUT EXPRESSION
EXPRESSION IS EVERYTHING THAT GOES OUT OF YOU
IDEAS, WORDS, APPREARENCE, STYLE, LOOK.
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9. UNIQUENESS
EXPRESSION IS EVERYTHING THAT GOES OUT OF YOU:
FROM THE WAY YOU LOOK, YOU SPEAK, YOU WALK, YOU DRESS
AND IMPRESSION COMES FROM YOUR EXPRESSION (OR EXPRESSIONZZ)
YOU CAN CONTROL YOUR EXPRESSION BUT YOU CANT CONTROL THEIR
IMPRESSION!
FROM THE MOMENT YOU DECIDE TO EXPRESS YOURSELF IN A VERY UNIQUE
WAY.
YOU ARE DOING BRANDING
BRANDING IS THE DISCIPLINE OF CONTROLLING YOUR EXPRESSION!
L
10. PACKAGING
DO YOU SEE THIS GIRL? SHE IS PACKAGING HERSELF
HOW SHE WANTS YOU TO PERCEIVE HER
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YOU CAN PACKAGE YOUR PRODUCT HOW YOU
WANT YOUR CUSTOMERS TO PERCEIVE IT IN THE
MARKET
YOU CAN PACKAGE YOUR WORDS WHAT YOU
WANT PEOPLE TO RECEIVE WHEN YOU SPEAK
YOU CAN PACKAGE YOURSELF ONLINE HOW YOU
WANT PEOPLE TO PERCEIVE YOU WHEN THEY
BROWSE YOUR WEBSITE
11. BRAND IDENTY
YOU SEE THIS GUY?
HE IS BUILDING HIS BRAND IDENTY: HOW HE WANT YOU TO PERCEIVE HIM
HE COULD DISGUISE INTO A CLOWN BUT HE DIDNT
BECAUSE THATS NOT THE MESSAGE HE IS SENDING TO YOU
THATS NOT THE IMPRESSION HE WANT YOU TO FEEL WHEN YOU SEE HIM
BRAND IDENTITY IS:
Creating the Right kind of emotional response
You want people to have when they hear your name,
see you online, or meet you in real life or
When they are holding your product in hand OR THEY SEE they
Name of your Company.
V
12. CONVEYING VALUE
THE MOMENT YOU DECIDE TO EXPRESS YOURSELF IN A UNIQUE WAY, YOU ARE
DOING BRANDING
YOUR ARE BUILDING A BRAND IDENTITY
BRAND IDENTITY IS ALL ABOUT CONVEYING VALUES (YOUR VALUES) IN A
UNIQUE AND PERSONAL WAY
IN THE BRANDING MASTERCLASS WE TEACH YOU HOW TO COMPOSE YOURSELF
IN A WAY THAT WILL MAKE YOU UNIQUE AND OUTSTANDING
AND LEAVE PEOPLE WITH A GOOD and right IMPRESSION OF YOU/ of YOUR
PRODUCT OR SERVICE.
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13. AWARE PEOPLE THAT YOU EXIST
SO YOU HAVE IT IN YOU / YOU HAVE VALUABLE IDEAS/ OUTSTANDING SKILLS
YOU JUST NEED TO FIGURE OUT THE WAY TO PACKAGE YOURSELF IN A UNIQUE
WAY THAT WILL AWARE PEOPLE OUT THERE THAT YOU EXIST
YOU PACKAGE YOURSELF IN A WAY THAT WILL CONSTRAINT PEOPLE TO LIKE
YOU
IN A WAY THAT PLEASES PEOPLE TO TRUST YOUR BUSINESS
IN A WAY THAT DRIVES THEM TO CHOOSE TO STAY WITH YOU AND USE YOUR
PRODUCT OR SERVICE FOR LIFE.
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