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PERSONAL BRANDING
THE FIRST IMPRESSION [EDYKSON DIYOKA]
J
INTRO
 I PERSONALLY LIKE WHAT A DEAR FRIEND Coach Oscar ONCE PUBLISH ON HIS
FACEBOOK PAGE.
 HE SAID: AT THIS MOMENT IM TALKING TO YOU.
 Your website could have been visited 1000 times
 Your content could have been download 1000 times
 Your video on YouTube could have been view by 1000 and 1000 people and go Viral!
 BUT ALL THIS DIDNT HAPPEN
 And HE IS RIGHT BUT WHY?
E
WHY NOT YOU?
 WHY THIS IS NOT HAPPENING?
 WHY ALL YOUR INITIATIVES DONT GET THE RIGHT RESULT
 WHY PEOPLE ARE NOT INTERESTED ON WHAT YOU DO OR OFFER?
 WHY SHE SELLS AND YOU DONT SELL
 WHY AFTER YOU HAVE SENT 1000 CV TO 1000 DIFFERENT COMPANIES BUT YOU
NEVER GET ANY RESPONSE ?
 I KNOW SUCH QUESTIONS ARE RISING TIME TO TIME IN YOUR MIND.
 HERE IS MY ANSWER:
S
WHY?
 THE FIST IMPRESSION MATTER THE MOST AND YOU ONLY GET ONE CHANCE TO
MAKE IT LOOK A WOW !
 THE FIRST IMPRESSION LAST: ITS WHAT PEOPLE (YOUR CLIENTS OR PARTNERS,
BANKS.) REMENBER ABOUT YOU WHEN YOU ARE NOT THERE
 WHEN THEY HAVE TO DECIDE EITHER TO TRUST YOU OR NOT
 WHEN THEY WANT TO DECIDE yes or no TO DO BUSINESS WITH YOU.
 THE 1ST IMPRESSION OF YOU IS WHAT IS RECALLED IN THEIR MIND
 IMPRESSION, WHEN YOU DO BUSINESS IS WHAT YOU NEED TO CARE ABOUT THE
MOST BESIDE OTHER ASPECTS.
I
THE 1ST IMPRESSION MATTER THE MOST
U
WHAT DO YOU FEEL ?
 LOOK AT THIS PERSON
 WHAT DO YOU SEE AND WHAT DO YOU FEEL
 CAN YOU FEEL CONFORTABLE TO SPEAK TO HIM
 CAN YOU INVITE HIM HOME
 CAN YOU LISTEN TO HIM 
 CAN YOU ACCEPT HIS FRIENDSHIP ON FACEBOOK
 WHAT DO YOU FEEL WHEN YOU SEE HIM?
S
ONE FACT
 BUT THIS IS A FACT:
 PEOPLE ALWAYS RESPOND TO YOU FROM THE PERCEPTION THEY RECEIVE
FROM YOU
 THE IMPRESSION THEY RECEIVE COMES FROM THEY EXPRESSION YOU DISPLAY
 THERE IS NO IMPRESSION WITHOUT EXPRESSION
 EXPRESSION IS EVERYTHING THAT GOES OUT OF YOU
 IDEAS, WORDS, APPREARENCE, STYLE, LOOK.
S
CAN YOU CATCH THE MESSAGE?
A
UNIQUENESS
 EXPRESSION IS EVERYTHING THAT GOES OUT OF YOU:
 FROM THE WAY YOU LOOK, YOU SPEAK, YOU WALK, YOU DRESS
 AND IMPRESSION COMES FROM YOUR EXPRESSION (OR EXPRESSIONZZ)
 YOU CAN CONTROL YOUR EXPRESSION BUT YOU CANT CONTROL THEIR
IMPRESSION!
 FROM THE MOMENT YOU DECIDE TO EXPRESS YOURSELF IN A VERY UNIQUE
WAY.
 YOU ARE DOING BRANDING
 BRANDING IS THE DISCIPLINE OF CONTROLLING YOUR EXPRESSION!
L
PACKAGING
DO YOU SEE THIS GIRL? SHE IS PACKAGING HERSELF
HOW SHE WANTS YOU TO PERCEIVE HER
I
 YOU CAN PACKAGE YOUR PRODUCT  HOW YOU
WANT YOUR CUSTOMERS TO PERCEIVE IT IN THE
MARKET
 YOU CAN PACKAGE YOUR WORDS  WHAT YOU
WANT PEOPLE TO RECEIVE WHEN YOU SPEAK
 YOU CAN PACKAGE YOURSELF ONLINE  HOW YOU
WANT PEOPLE TO PERCEIVE YOU WHEN THEY
BROWSE YOUR WEBSITE
BRAND IDENTY
 YOU SEE THIS GUY?
 HE IS BUILDING HIS BRAND IDENTY: HOW HE WANT YOU TO PERCEIVE HIM
 HE COULD DISGUISE INTO A CLOWN  BUT HE DIDNT
 BECAUSE THATS NOT THE MESSAGE HE IS SENDING TO YOU
 THATS NOT THE IMPRESSION HE WANT YOU TO FEEL WHEN YOU SEE HIM
 BRAND IDENTITY IS:
 Creating the Right kind of emotional response
You want people to have when they hear your name,
see you online, or meet you in real life or
When they are holding your product in hand OR THEY SEE they
Name of your Company.
V
CONVEYING VALUE
 THE MOMENT YOU DECIDE TO EXPRESS YOURSELF IN A UNIQUE WAY, YOU ARE
DOING BRANDING
 YOUR ARE BUILDING A BRAND IDENTITY
 BRAND IDENTITY IS ALL ABOUT CONVEYING VALUES (YOUR VALUES) IN A
UNIQUE AND PERSONAL WAY
 IN THE BRANDING MASTERCLASS WE TEACH YOU HOW TO COMPOSE YOURSELF
IN A WAY THAT WILL MAKE YOU UNIQUE AND OUTSTANDING
 AND LEAVE PEOPLE WITH A GOOD and right IMPRESSION OF YOU/ of YOUR
PRODUCT OR SERVICE.
E
AWARE PEOPLE THAT YOU EXIST
 SO YOU HAVE IT IN YOU / YOU HAVE VALUABLE IDEAS/ OUTSTANDING SKILLS
 YOU JUST NEED TO FIGURE OUT THE WAY TO PACKAGE YOURSELF IN A UNIQUE
WAY THAT WILL AWARE PEOPLE OUT THERE THAT YOU EXIST
 YOU PACKAGE YOURSELF IN A WAY THAT WILL CONSTRAINT PEOPLE TO LIKE
YOU
 IN A WAY THAT PLEASES PEOPLE TO TRUST YOUR BUSINESS
 IN A WAY THAT DRIVES THEM TO CHOOSE TO STAY WITH YOU AND USE YOUR
PRODUCT OR SERVICE FOR LIFE.
.

More Related Content

Personal Branding

  • 1. PERSONAL BRANDING THE FIRST IMPRESSION [EDYKSON DIYOKA] J
  • 2. INTRO I PERSONALLY LIKE WHAT A DEAR FRIEND Coach Oscar ONCE PUBLISH ON HIS FACEBOOK PAGE. HE SAID: AT THIS MOMENT IM TALKING TO YOU. Your website could have been visited 1000 times Your content could have been download 1000 times Your video on YouTube could have been view by 1000 and 1000 people and go Viral! BUT ALL THIS DIDNT HAPPEN And HE IS RIGHT BUT WHY? E
  • 3. WHY NOT YOU? WHY THIS IS NOT HAPPENING? WHY ALL YOUR INITIATIVES DONT GET THE RIGHT RESULT WHY PEOPLE ARE NOT INTERESTED ON WHAT YOU DO OR OFFER? WHY SHE SELLS AND YOU DONT SELL WHY AFTER YOU HAVE SENT 1000 CV TO 1000 DIFFERENT COMPANIES BUT YOU NEVER GET ANY RESPONSE ? I KNOW SUCH QUESTIONS ARE RISING TIME TO TIME IN YOUR MIND. HERE IS MY ANSWER: S
  • 4. WHY? THE FIST IMPRESSION MATTER THE MOST AND YOU ONLY GET ONE CHANCE TO MAKE IT LOOK A WOW ! THE FIRST IMPRESSION LAST: ITS WHAT PEOPLE (YOUR CLIENTS OR PARTNERS, BANKS.) REMENBER ABOUT YOU WHEN YOU ARE NOT THERE WHEN THEY HAVE TO DECIDE EITHER TO TRUST YOU OR NOT WHEN THEY WANT TO DECIDE yes or no TO DO BUSINESS WITH YOU. THE 1ST IMPRESSION OF YOU IS WHAT IS RECALLED IN THEIR MIND IMPRESSION, WHEN YOU DO BUSINESS IS WHAT YOU NEED TO CARE ABOUT THE MOST BESIDE OTHER ASPECTS. I
  • 5. THE 1ST IMPRESSION MATTER THE MOST U
  • 6. WHAT DO YOU FEEL ? LOOK AT THIS PERSON WHAT DO YOU SEE AND WHAT DO YOU FEEL CAN YOU FEEL CONFORTABLE TO SPEAK TO HIM CAN YOU INVITE HIM HOME CAN YOU LISTEN TO HIM CAN YOU ACCEPT HIS FRIENDSHIP ON FACEBOOK WHAT DO YOU FEEL WHEN YOU SEE HIM? S
  • 7. ONE FACT BUT THIS IS A FACT: PEOPLE ALWAYS RESPOND TO YOU FROM THE PERCEPTION THEY RECEIVE FROM YOU THE IMPRESSION THEY RECEIVE COMES FROM THEY EXPRESSION YOU DISPLAY THERE IS NO IMPRESSION WITHOUT EXPRESSION EXPRESSION IS EVERYTHING THAT GOES OUT OF YOU IDEAS, WORDS, APPREARENCE, STYLE, LOOK. S
  • 8. CAN YOU CATCH THE MESSAGE? A
  • 9. UNIQUENESS EXPRESSION IS EVERYTHING THAT GOES OUT OF YOU: FROM THE WAY YOU LOOK, YOU SPEAK, YOU WALK, YOU DRESS AND IMPRESSION COMES FROM YOUR EXPRESSION (OR EXPRESSIONZZ) YOU CAN CONTROL YOUR EXPRESSION BUT YOU CANT CONTROL THEIR IMPRESSION! FROM THE MOMENT YOU DECIDE TO EXPRESS YOURSELF IN A VERY UNIQUE WAY. YOU ARE DOING BRANDING BRANDING IS THE DISCIPLINE OF CONTROLLING YOUR EXPRESSION! L
  • 10. PACKAGING DO YOU SEE THIS GIRL? SHE IS PACKAGING HERSELF HOW SHE WANTS YOU TO PERCEIVE HER I YOU CAN PACKAGE YOUR PRODUCT HOW YOU WANT YOUR CUSTOMERS TO PERCEIVE IT IN THE MARKET YOU CAN PACKAGE YOUR WORDS WHAT YOU WANT PEOPLE TO RECEIVE WHEN YOU SPEAK YOU CAN PACKAGE YOURSELF ONLINE HOW YOU WANT PEOPLE TO PERCEIVE YOU WHEN THEY BROWSE YOUR WEBSITE
  • 11. BRAND IDENTY YOU SEE THIS GUY? HE IS BUILDING HIS BRAND IDENTY: HOW HE WANT YOU TO PERCEIVE HIM HE COULD DISGUISE INTO A CLOWN BUT HE DIDNT BECAUSE THATS NOT THE MESSAGE HE IS SENDING TO YOU THATS NOT THE IMPRESSION HE WANT YOU TO FEEL WHEN YOU SEE HIM BRAND IDENTITY IS: Creating the Right kind of emotional response You want people to have when they hear your name, see you online, or meet you in real life or When they are holding your product in hand OR THEY SEE they Name of your Company. V
  • 12. CONVEYING VALUE THE MOMENT YOU DECIDE TO EXPRESS YOURSELF IN A UNIQUE WAY, YOU ARE DOING BRANDING YOUR ARE BUILDING A BRAND IDENTITY BRAND IDENTITY IS ALL ABOUT CONVEYING VALUES (YOUR VALUES) IN A UNIQUE AND PERSONAL WAY IN THE BRANDING MASTERCLASS WE TEACH YOU HOW TO COMPOSE YOURSELF IN A WAY THAT WILL MAKE YOU UNIQUE AND OUTSTANDING AND LEAVE PEOPLE WITH A GOOD and right IMPRESSION OF YOU/ of YOUR PRODUCT OR SERVICE. E
  • 13. AWARE PEOPLE THAT YOU EXIST SO YOU HAVE IT IN YOU / YOU HAVE VALUABLE IDEAS/ OUTSTANDING SKILLS YOU JUST NEED TO FIGURE OUT THE WAY TO PACKAGE YOURSELF IN A UNIQUE WAY THAT WILL AWARE PEOPLE OUT THERE THAT YOU EXIST YOU PACKAGE YOURSELF IN A WAY THAT WILL CONSTRAINT PEOPLE TO LIKE YOU IN A WAY THAT PLEASES PEOPLE TO TRUST YOUR BUSINESS IN A WAY THAT DRIVES THEM TO CHOOSE TO STAY WITH YOU AND USE YOUR PRODUCT OR SERVICE FOR LIFE. .