Personal Branding
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This document discusses personal branding and its importance for career development. It defines personal branding as how others perceive you and how you are valued. Developing a strong personal brand involves crafting a unique value proposition, consistently communicating it, and ensuring your behaviors align with it. The document urges readers to evaluate their current personal brand, identify goals, and develop a plan to strengthen their brand to support their career aspirations.
Personal Branding
- 1. YOUR PERSONAL BRAND IS SHOWING! Personal Branding in Career Development and Management Dorothy Tannahill-Moran dorothy@nextchapternewlife.com www.nextchapternewlife.com
- 2. Objectives Understand branding and how it is used. Understand personal branding and how it is relates to each of us. Know how personal branding relates to career development. Understand the 3 elements of personal branding. Know how to develop and manage your personal brand. Dorothy Tannahill- 2 Moran, www.nextchapternewlife.com
- 3. What is Branding? Wiki definition Name, term, design, symbol, or any other feature that identifies one seller's goods or service as distinct from those of other sellers. Dorothy Tannahill- 3 Moran, www.nextchapternewlife.com
- 4. Why use Branding? The psychological aspect Brand associations Thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand from the experiential aspect People engaged in branding seek to develop or align the expectations behind the brand experience, creating the impression that a brand associated with a product or service has certain qualities or characteristics that make it special or unique. Dorothy Tannahill- 4 Moran, www.nextchapternewlife.com
- 5. How is Branding Used? Common Examples of well-known brands Starbucks Chanel Dorothy Tannahill- 5 Moran, www.nextchapternewlife.com
- 6. Why use Branding? Why do we think in similar terms about these companies? Consistency Messaging How do they talk about themselves? Image How do they look? What kind of experience do they create? Dorothy Tannahill- 6 Moran, www.nextchapternewlife.com
- 7. Personal Branding Brief History Tom Peters first coined the term in 1997 Fast Company A Brand Called You First consulting company to focus service on Personal Branding in 2001. Fairly new concept Dorothy Tannahill-Moran, 7 www.nextchapternewlife.com
- 8. What is Personal Branding? Personal Brand is how you are viewed by others. Personal Brand is how you are valued by your target audience. Boss, upper management, influencers, peers. It is your reputation and the only real thing you can take from one job to the next. Its what people come to expect from you. Its what is unique to only you. Dorothy Tannahill- 8 Moran, www.nextchapternewlife.com
- 9. How is Personal Branding Used? Common Examples of strong Personal Brands Oprah Winfrey Simon Cowell Dorothy Tannahill- 9 Moran, www.nextchapternewlife.com
- 10. Why use Personal Branding? Why do we think in similar terms about these individuals? Consistency, rhythm Messaging How do they talk about themselves? Image How do they look? What kind of experience do they create? Dorothy Tannahill-Moran, 10 www.nextchapternewlife.com
- 11. How is Personal Branding Tied to Career Development? You will only go as far as your personal brand. Or as far as your personal brand supports. YOU are in control of your personal brand. Whether or not you are conscience of that fact. Your career will only be as good as the direction you deliberately set for it. Which makes it important to think through what your brand is and to ensure it supports achieving your career goals. Dorothy Tannahill- 11 Moran, www.nextchapternewlife.com
- 12. Personal Branding 3 Important Elements 1. Unique Value Proposition What do you uniquely bring to the party? Differentiation What makes you stand out? What do you want to be known for? Marketability What makes you compelling? Why would an employer want to promote/hire you? 2. Communicate How does your personal brand get conveyed consistently to your target audience? 3. Behavior You reflect your brand by your image, your behavior and your attitude. Dorothy Tannahill- 12 Moran, www.nextchapternewlife.com
- 13. Action Identify a person that is well known publicly. Write down 3 elements that are most obvious about their personal brand. Share What theme(s)consistent across the group? What does this person do to support this? Dorothy Tannahill-Moran, 13 www.nextchapternewlife.com
- 14. Homework Your Current State Identify YOUR Unique Value Proposition. Look at your performance reviews. Review kudos or notes sent to you complimenting your work. Ask 3 people who you work with how they see you. Does your perception closely parallel theirs? Dorothy Tannahill- 14 Moran, www.nextchapternewlife.com
- 15. Homework Your Desired State Career Development Matching your goals to your personal brand. Answer these questions: Where do you want your career to be in 2 years? Where do you want your career to be in 5 years? What are 3-5 key gap areas? Whats your plan for closing those gaps? What does your Personal Brand need to be in order to support your goals? Dorothy Tannahill- 15 Moran, www.nextchapternewlife.com
- 16. Summary Your Personal Brand Its always showing Is your personal brand what you want? As a part of your ongoing career development you need to continuously think and plan your Personal Brand Dorothy Tannahill Moran dorothy@nextchapternewlife.com www.nextchapternewlife.com Are you ready to turn the page...? Dorothy Tannahill- 16 Moran, www.nextchapternewlife.com