In today's competitive business environment, employers go far beyond a resume when selecting the right candidate to fill a job opening. Your personal brand is critical in placing you above the competition and positioning you first and foremost in employers' minds. Anthony Gaenzle provides tips and advice to help you build your personal brand.
2. mason.wm.edu (757) 221-4100 2
ANTHONY GAENZLE
Current
Raymond A. Mason School of
Business
Former
AG Integrated Marketing
Strategists (Now Blog)
EnVeritas Group
USF
Walt Disney World
Education
USF & Clemson
8. mason.wm.edu (757) 221-4100 8
LINKEDIN
Starting Point
Your Professional Social
Media Channel
Profile
Professional Photo
Engaging Title
Results
Showcase Work
Connections
Recommendations
9. mason.wm.edu (757) 221-4100 9
LINKEDIN
Starting Point
Your Professional Social
Media Channel
Profile
Professional Photo
Engaging Title
Results
Showcase Work
Connections
Recommendations
10. mason.wm.edu (757) 221-4100 10
LINKEDIN
Starting Point
Your Professional Social
Media Channel
Profile
Professional Photo
Engaging Title
Results
Showcase Work
Connections
Recommendations
11. mason.wm.edu (757) 221-4100 11
LINKEDIN
Starting Point
Your Professional Social
Media Channel
Profile
Professional Photo
Engaging Title
Results
Showcase Work
Connections
Recommendations
12. mason.wm.edu (757) 221-4100 12
LINKEDIN
Starting Point
Your Professional Social
Media Channel
Profile
Professional Photo
Engaging Title
Results
Showcase Work
Connections
Recommendations
13. mason.wm.edu (757) 221-4100 13
LINKEDIN
Starting Point
Your Professional Social
Media Channel
Profile
Professional Photo
Engaging Title
Results
Showcase Work
Connections
Recommendations
14. mason.wm.edu (757) 221-4100 14
LINKEDIN
Starting Point
Your Professional Social
Media Channel
Profile
Professional Photo
Engaging Title
Results
Showcase Work
Connections
Recommendations
15. mason.wm.edu (757) 221-4100 15
FACEBOOK & TWITTER
Facebook
Personality
Limited info
Twitter
Thought leadership
Expertise
Engagement
Other Channels
How many of you ever tried searching your name in Google?
Were you surprised by some of the things you found?
What shows up in your search results is exactly what employers are seeing about you
The search results can play a significant role in determining whether you get that call for an interview or are passed over
How many of you ever tried searching your name in Google?
Were you surprised by some of the things you found?
What shows up in your search results is exactly what employers are seeing about you
The search results can play a significant role in determining whether you get that call for an interview or are passed over
Cleaning up
Idea is to leave content available to employers (current or prospective) that showcases who you truly are.
What do you want them to know about you?
Put yourself in their shoes. Youre the hiring manager for a new position at your company. A position youll be managing. Would you want to manage yourself, and do the search results showcase you as a quality worker/person?
Write down the URLs for any content that paints you in a negative light, and then get to work deleting.
This is not an easy process
If anything out-of-the-ordinary shows up in search (photos of you and your friends at a bar in a compromising situations you need to take steps to delete it, negative mentions of you by others, as well as any political or religious views (controversial or turned into a heated debate),
Friends will tag you, so be sure to keep tabs on photos youve been tagged in You can be very careful, but your friends (and family) may not be looking out for your best interests
Tagging got me in trouble - Share Myspace experience Hoops jumped through to remove page Old images (not flattering)
Not always an easy situation. Sometimes as simple as sending an email, other times you deal with the MySpace type situation.
Dont delete it all
Ok to have content that showcases your personality
Companies dont want to hire someone who wont fit in with their culture and cant connect with other adults
Sowhat should you do once youre cleaned up?
Start here
This is your professional social media channel
Many employers (most these days) use LinkedIn as a qualifier
Showcases your resume in an interactive way
Features of a good profile
Professional profile pic
No selfies, no friends, clear (not blurry) and dont leave blank
Results of what you did, not just what you did
Example: generated $65k additional revenue by (NOT: managed projects)
Link to relevant content youve worked on
PPT presentation (dont disclose any company secrets and make sure its approved before you post online - 際際滷Share)
Articles youve written or research youve published
Make connections
No connections means lack of interest in networking or lack of the ability altogether
Ask for recommendations
Again, its an interactive, living resume, so ask for recommendations
They show up under the related job and confirm that you did what you claim
Only ask for recommendations from those who truly know you and you know would be willing
Start here
This is your professional social media channel
Many employers (most these days) use LinkedIn as a qualifier
Showcases your resume in an interactive way
Features of a good profile
Professional profile pic
No selfies, no friends, clear (not blurry) and dont leave blank
Results of what you did, not just what you did
Example: generated $65k additional revenue by (NOT: managed projects)
Link to relevant content youve worked on
PPT presentation (dont disclose any company secrets and make sure its approved before you post online - 際際滷Share)
Articles youve written or research youve published
Make connections
No connections means lack of interest in networking or lack of the ability altogether
Ask for recommendations
Again, its an interactive, living resume, so ask for recommendations
They show up under the related job and confirm that you did what you claim
Only ask for recommendations from those who truly know you and you know would be willing
Start here
This is your professional social media channel
Many employers (most these days) use LinkedIn as a qualifier
Showcases your resume in an interactive way
Features of a good profile
Professional profile pic
No selfies, no friends, clear (not blurry) and dont leave blank
Results of what you did, not just what you did
Example: generated $65k additional revenue by (NOT: managed projects)
Link to relevant content youve worked on
PPT presentation (dont disclose any company secrets and make sure its approved before you post online - 際際滷Share)
Articles youve written or research youve published
Make connections
No connections means lack of interest in networking or lack of the ability altogether
Ask for recommendations
Again, its an interactive, living resume, so ask for recommendations
They show up under the related job and confirm that you did what you claim
Only ask for recommendations from those who truly know you and you know would be willing
Start here
This is your professional social media channel
Many employers (most these days) use LinkedIn as a qualifier
Showcases your resume in an interactive way
Features of a good profile
Professional profile pic
No selfies, no friends, clear (not blurry) and dont leave blank
Results of what you did, not just what you did
Example: generated $65k additional revenue by (NOT: managed projects)
Link to relevant content youve worked on
PPT presentation (dont disclose any company secrets and make sure its approved before you post online - 際際滷Share)
Articles youve written or research youve published
Make connections
No connections means lack of interest in networking or lack of the ability altogether
Ask for recommendations
Again, its an interactive, living resume, so ask for recommendations
They show up under the related job and confirm that you did what you claim
Only ask for recommendations from those who truly know you and you know would be willing
Start here
This is your professional social media channel
Many employers (most these days) use LinkedIn as a qualifier
Showcases your resume in an interactive way
Features of a good profile
Professional profile pic
No selfies, no friends, clear (not blurry) and dont leave blank
Results of what you did, not just what you did
Example: generated $65k additional revenue by (NOT: managed projects)
Link to relevant content youve worked on
PPT presentation (dont disclose any company secrets and make sure its approved before you post online - 際際滷Share)
Articles youve written or research youve published
Make connections
No connections means lack of interest in networking or lack of the ability altogether
Ask for recommendations
Again, its an interactive, living resume, so ask for recommendations
They show up under the related job and confirm that you did what you claim
Only ask for recommendations from those who truly know you and you know would be willing
Start here
This is your professional social media channel
Many employers (most these days) use LinkedIn as a qualifier
Showcases your resume in an interactive way
Features of a good profile
Professional profile pic
No selfies, no friends, clear (not blurry) and dont leave blank
Results of what you did, not just what you did
Example: generated $65k additional revenue by (NOT: managed projects)
Link to relevant content youve worked on
PPT presentation (dont disclose any company secrets and make sure its approved before you post online - 際際滷Share)
Articles youve written or research youve published
Make connections
No connections means lack of interest in networking or lack of the ability altogether
Ask for recommendations
Again, its an interactive, living resume, so ask for recommendations
They show up under the related job and confirm that you did what you claim
Only ask for recommendations from those who truly know you and you know would be willing
Start here
This is your professional social media channel
Many employers (most these days) use LinkedIn as a qualifier
Showcases your resume in an interactive way
Features of a good profile
Professional profile pic
No selfies, no friends, clear (not blurry) and dont leave blank
Results of what you did, not just what you did
Example: generated $65k additional revenue by (NOT: managed projects)
Link to relevant content youve worked on
PPT presentation (dont disclose any company secrets and make sure its approved before you post online - 際際滷Share)
Articles youve written or research youve published
Make connections
No connections means lack of interest in networking or lack of the ability altogether
Ask for recommendations
Again, its an interactive, living resume, so ask for recommendations
They show up under the related job and confirm that you did what you claim
Only ask for recommendations from those who truly know you and you know would be willing
Facebook
I like to suggest keeping personal, not business related
This is where you get to showcase your personality Again, employers want to know you have a life and youre able to connect with other adults They want to hire people with experience not only in business but in life
The more diverse your experience in life, the more well rounded and open minded youre likely to be in a place of business
However, you should keep it clean and post photos that paint you in a positive light
Tags - Friends are notorious for posting images of others in compromising situations (dont be afraid to offend and tell them to take them down, or at the very least untag yourself)
Twitter
This tool is great for showing that youre actively seeking education within your field
This shows employers that you are constantly seeking improvement and to gain new perspectives into how you can approach business more effectively
Post articles from authoritative sources and get involved in conversations about your field
Articles can be from more mainstream sites like Forbes, Inc, and Entrepreneur, or they can be more niche and specific to your industry (good to mix it up)
Retweet and like post to let others know youre listening, mention influencers by their Twitter handle when you post content written by them or about them, and dont be afraid to direct message or mention potential employers, most will be impressed that you did
Join Twitter chats and engage with questions
Other Channels should follow the same pattern. Are they professionally focused on focused more on the personal aspects of your life? Treat them as such.
Concept
When employers and business contacts search for you online, they are looking for evidence of the value youd add to their organization
Critical to have content show up that showcases what you can offer
I want to present a couple of effective ways that you can position yourself as a leader in the conversation surrounding your field
Today Ill focus on two effective forms of content that can help brand you as an expert in your field. Blogging and video.
Blogging
An effective way to showcase your expertise in a particular field
Easy to start a blog
Wordpress and other user-friendly options
No coding involved
Nice templates
Make sure to follow these tactics:
Write about a subject you know well, otherwise youll have the opposite effect and be called out as an impostor
Get someone to edit your work (writing is not a skill possessed by many business professionals)
Video Marketing Short and sweet and very engaging. Click on the image to watch Jay Baer video. Not that difficult to pull this off, but follow same rules with blogging and have a plan.
Influencers
These are the top minds in your field, people who hold high standing and authority in their field and offer excellent connections
LinkedIn and Twitter are great places for reaching out and makes connections with them
Should be someone with authority in your chosen field, whose status you hope to achieve in the future in your career
Should be active online (social media, blogging, etc.)
Add value for them without asking anything in return (share their posts, mention their work, etc., and make sure theyre aware)
Focus on establishing rapport before asking for anything in return
Once you finally ask for something, start by asking for a quote for an article youre working on, nothing too in depth
Having their name in your article adds instant authority and showcases your connection to industry experts and your ability to network
As you build this relationship, the goal is for the influencer to begin sharing your content, mentioning you, etc. Adds reach to your expertise
Publications
Similar to the value of the influencer, publishing work on authoritative sites, or offering quotes or Q&A sessions are great ways to further the authority of your brand
SEO value (if you have a blog)
No blog still adds values because these sites are likely to show up in searches both for your name and for the subject matter if the article receives enough attention
These publications are read by those who are seeking to hire someone like you, so when they come across an article by you, and they connect the dots to your resume, it makes it all that much easier to sell yourself in an interview, or even go to your boss for a raise
The fact that your expertise is out there on display opens you up to recruiters, and you can use that as leverage in any salary negotiations or offers of promotion