Personal Branding for LinkedIn
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This document provides tips for building a personal brand on LinkedIn, including optimizing your profile, engaging with your network through sharing updates and writing articles, and managing your connections. It emphasizes making your profile easy to find through keywords in your headline and skills, keeping information up to date, customizing your public profile settings, and engaging regularly through posting and writing to maintain visibility. The overall message is that LinkedIn allows you to showcase your expertise and stay actively connected to opportunities.
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Personal Branding for LinkedIn
- 1. LINKEDINHow to build your personal brand
- 2. WHY LINKEDIN? 6.5 million jobs An updated profile will 18x more be found 48% recruiters use only LinkedIn for outreach 94% of recruiters vet candidates with LinkedIn
- 3. PROFILE BASICS Summary #1 Education #2 Experience #3 Skills & Endorsements #4 Certifications #5 Organizations #6 Volunteering #7 Courses #8
- 4. PROFILE BASICS Get found! Your headline should include keywords or a personal statement of who you are and what sets you apart Add a brief summary Use professional photos for your headshot and background
- 6. PROFILE BASICS Make sure your contact info is up to date so that those seeking your expertise or services can get in touch Note: Don't use a personal mobile number or home address
- 7. PROFILE BASICS Select Edit Your Public Profile on the right hand column of your profile Customize your public URL Select what you want displayed to someone who might be in your immediate network油
- 8. PROFILE BASICS Optimize your profile for search by adding skills so recruiters can find you via search
- 9. BUILD YOUR BRAND Share an update: You can take a quote from the article or pose a question to engage your network. Upload a photo: Share a slice of your professional life. Write an article: Become a thought leader.
- 10. HOW TO WRITE AN ARTICLE From your main feed, click on Write an Article From the Article module, you can add content like text, block quotes, images, and links - it works like a WSYWIG content editor
- 11. MANAGING CONNECTIONS Reconnect with a past colleague Research a role or company Reach out to a new connection
- 12. HOW TO INVITE THE RIGHT WAY Click on the person's name from search View their profile Click on the Connect button underneath their profile
- 13. PERSONALIZE! Reference how you might have met or know each other
- 14. HOW TO INVITE ON MOBILE Tap on the three dots Personalize invite
- 15. CHANCE FAVORS THE PREPARED MIND - LOUIS PASTEUR
- 16. ENGAGE Although you may not be actively seeking a new job, you never know who in your network will become a valuable connector to a油new role, key person, or other opportunities in the future.油 Keep your profile up to date and engage (post, share, write) regularly - at least once a week if not every day.
- 17. CHECKLIST Find your next opportunity on LinkedIn油 Craft a headline that is a value proposition for you Use professional photos (headshot and background) Write short and descriptive summary for yourself Update your contact info Customize your public profile URL Optimize your profile for search Emphasize your professional skills Promote your projects by adding it to your related experience Join groups and engage Share awards and honors Showcase volunteer experience Be active daily Write thought leadership pieces, reshare content
- 18. LET'S CONNECT Find me on LinkedIn: Vera Devera-Dalrymple www.linkedin.com/in/vdevera vdevera@walshcollege.edu