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BRAND YOU
KEYS TO A SUCCESSFUL PERSONAL BRAND
IN THE DIGITAL WORLD
#IAEMETC @MATT_PRINCE
WHAT IS IT?
速
NAME
IMAGE
ONLINE
ID
PERSONAL
BRAND
NETWORK
REPUTATION
#IAEMETC @MATT_PRINCE
PERSONAL
BRAND
THE DEFINITION OF YOU
AS DEFINED BY OTHERS.
#IAEMETC @MATT_PRINCE
YOUR BRAND IS NOT WHAT YOU DO.
BUT WHAT PEOPLE THINK YOU DO.
#IAEMETC 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 @MATT_PRINCE
WHY ITS IMPORTANT
IF RESUMES DIDNT EXIST,
ARE YOU CONFIDENT YOU COULD GET A JOB?
COMPANIES ARE
BECOMING MORE
LIKE INDIVIDUALS
& INDIVIDUALS ARE 
BECOMING MORE
LIKE COMPANIES.
CEO
SOCIAL MEDIA MANAGER
PUBLICIST
SALES
ASSISTANT
INTERN
#IAEMETC 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 @MATT_PRINCE
COMPANIES ARE
BECOMING MORE
LIKE INDIVIDUALS
& INDIVIDUALS ARE 
BECOMING MORE
LIKE COMPANIES.
AS A
MARKETER, THE
BIGGEST AND
MOST
IMPORTANT
CLIENT YOU
WILL EVER HAVE
IS YOURSELF.
#IAEMETC 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 @MATT_PRINCE
SECRETS OF
PERSONAL BRANDING
SET A FOUNDATION
FIND YOURSELF:
S.W.O.T. ANALYSIS
CREATE A ROAD MAP:
BUSINESS PLAN, MISSION STATEMENT, OBJECTIVES, GOALS?
DEFINE SUCCESS
MAKE AN IMPRESSION
LIVE EVERY DAY LIKE YOU ARE ON
A FIRST DATE.
MAKE AN IMPRESSION:
BRANDING TOOL KIT:
ELEVATOR PITCH, PERSONAL WEBSITE, BLOG, SOCIAL MEDIA
PRESENCE, RESUME, BUSINESS CARDS AND BREATH MINTS
MIRROR YOUR VERSION OF SUCCESS
GET SOCIAL
SOCIAL MEDIA IS NOT A BRAND STRATEGY.
ITS A TOOL.
AN AMERICAN REVOLUTION. LIKE A ROCK.
CHEVY RUNS DEEP
THE BEST PERSON EVER.
BLOG
MY WORK MY HOME MY GRAND CENTRAL MY EXPERTISE
BLOG
DO SOCIAL RIGHT:
THE IFE IFE RULE:
PRIORITIZE
INTERESTING, FUNNY, EDUCATIONAL,
IMPRESSIVE, FLATTERING, EMBARRASSING
TAKE IT OFFLINE
TAKE IT OFFLINE:
NETWORK
GARDEN
REPETITION OF
REPUTATION
REPETITION OF REPUTATION:
REPETITION
REPETITION
REPETITION
IF RESUMES DIDNT EXIST,
ARE YOU CONFIDENT YOU COULD GET A JOB?
THANK YOU
Q&A
HTTP://WWW.MATTPRINCE.ME
#IAEMETC 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 @MATT_PRINCE

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