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Personal Branding November 2014

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Sarah M. Manley, MA
Sarah M. Manley, MA

This document discusses personal branding strategies for college students, professionals, and those seeking employment. It recommends customizing one's LinkedIn profile by editing the headline, professional image, URL, and privacy settings. The document also suggests engaging on LinkedIn by connecting with contacts, giving and receiving recommendations, endorsing others' skills, uploading presentations, joining groups relevant to one's career interests, following thought leaders and organizations, and checking job postings. The goal is to establish an authentic online presence that showcases one's skills and value to potential employers and opportunities.

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Personal Branding for College, Professional Career & Unemployment Women in Business Group University of St. Thomas Sarah M. Manley, MA
Sarah M. Manley, MA: 16+ years professional marketer health care, technology and manufacturing Manages 17 social media accounts for Fortune 14 organization National Blogger/Speaker Established & implemented 100+ marketing programs/initiatives for Fortune 500 and SMB clients Grew SMB from $2 Million sales to $10 Million sales within 3 years
What is Personal Branding? Creating a personal brand is a process of education & rests on your credibility. The goal is to make decision-makers aware of what skills you have and what value you can add.
Why Personal Branding? You are your Google results. Personal brands and careers can be crafted Decide who you are & what you represent Amplify you! Nurturing your networks to become an authentic influencer
How Personal Branding? Contribute articles to industry websites Follow influential blogs & make thoughtful comments Tell followers Say Here are insights that may interest you not Look at my comments
How Personal Branding? Launch your own website. Link to your LinkedIn profile. Your personal brand is how you engage with the world.
By the Numbers: 277 million professionals (2/14) 2 new profiles created/second (2/14) 48% of Recruiters ONLY use LinkedIn for social outreach (1/14) Only 13% of millennials use LinkedIn (9/13) Recruiters have on average 616 connections (1/14)
Profile: Create a profile If you have one, click on Improve Your Profile. Professional Image: Use action words & avoid jargon. No vanguards, mavens, gurus or ninjas! Complete volunteer/skills information If you are unemployed, write a headline that gives people an idea of who you are & what you can do. Brand yourself! Personalize your LinkedIn Profile URL
Profile: Edit Headline Professional Image Personalized URL
Privacy: Edit, Profile and Customize Visibility under Privacy Controls
Contacts: Explain how you know them & why you are connecting. Explain you will follow up with the connection.
Recommendations: Give recommendations to receive recommendations; people may look at that statistic.
Endorsements: LinkedIn will ask if your connections have skills a simple click will endorse them. Rearrange your skills to be ranked the way you want them.
Presentations: LinkedIn has partnered with 際際滷 Share; upload presentations to give your profile a boost. Great way to keep your network in the loop on career presentations.
Groups: Join groups start small and consider: High School Alumni College Career Boards and Alumni College Professional Associations Groups or organizations you aspire to be a part of. Review annually and eliminate groups w/little engagement
Following: Follow targeted industry organizations Follow schools Follow business and industry thought leaders: Sheryl Sandberg, Richard Branson, Bill Gates Follow professors who have inspired you, in your major or even in your general studies. Follow professional associations: local & national chapters
Jobs: 2 Places: Jobs Tab and within Groups
The Pulse: Get news; tailored by groups, interests, industry and contacts
Personal Branding November 2014

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Personal Branding November 2014

  • 1. Personal Branding for College, Professional Career & Unemployment Women in Business Group University of St. Thomas Sarah M. Manley, MA
  • 2. Sarah M. Manley, MA: 16+ years professional marketer health care, technology and manufacturing Manages 17 social media accounts for Fortune 14 organization National Blogger/Speaker Established & implemented 100+ marketing programs/initiatives for Fortune 500 and SMB clients Grew SMB from $2 Million sales to $10 Million sales within 3 years
  • 3. What is Personal Branding? Creating a personal brand is a process of education & rests on your credibility. The goal is to make decision-makers aware of what skills you have and what value you can add.
  • 4. Why Personal Branding? You are your Google results. Personal brands and careers can be crafted Decide who you are & what you represent Amplify you! Nurturing your networks to become an authentic influencer
  • 5. How Personal Branding? Contribute articles to industry websites Follow influential blogs & make thoughtful comments Tell followers Say Here are insights that may interest you not Look at my comments
  • 6. How Personal Branding? Launch your own website. Link to your LinkedIn profile. Your personal brand is how you engage with the world.
  • 7. By the Numbers: 277 million professionals (2/14) 2 new profiles created/second (2/14) 48% of Recruiters ONLY use LinkedIn for social outreach (1/14) Only 13% of millennials use LinkedIn (9/13) Recruiters have on average 616 connections (1/14)
  • 8. Profile: Create a profile If you have one, click on Improve Your Profile. Professional Image: Use action words & avoid jargon. No vanguards, mavens, gurus or ninjas! Complete volunteer/skills information If you are unemployed, write a headline that gives people an idea of who you are & what you can do. Brand yourself! Personalize your LinkedIn Profile URL
  • 9. Profile: Edit Headline Professional Image Personalized URL
  • 10. Privacy: Edit, Profile and Customize Visibility under Privacy Controls
  • 11. Contacts: Explain how you know them & why you are connecting. Explain you will follow up with the connection.
  • 12. Recommendations: Give recommendations to receive recommendations; people may look at that statistic.
  • 13. Endorsements: LinkedIn will ask if your connections have skills a simple click will endorse them. Rearrange your skills to be ranked the way you want them.
  • 14. Presentations: LinkedIn has partnered with 際際滷 Share; upload presentations to give your profile a boost. Great way to keep your network in the loop on career presentations.
  • 15. Groups: Join groups start small and consider: High School Alumni College Career Boards and Alumni College Professional Associations Groups or organizations you aspire to be a part of. Review annually and eliminate groups w/little engagement
  • 16. Following: Follow targeted industry organizations Follow schools Follow business and industry thought leaders: Sheryl Sandberg, Richard Branson, Bill Gates Follow professors who have inspired you, in your major or even in your general studies. Follow professional associations: local & national chapters
  • 17. Jobs: 2 Places: Jobs Tab and within Groups
  • 18. The Pulse: Get news; tailored by groups, interests, industry and contacts

Editor's Notes

  • #4: Combines the small town feel with extensive reach and scale Its about sharing information and participating in discussions about ideas. but not be the sole focus of your career. If you dont have a personal brand, how does your target know the WHY? Building a personal brand is essential. People arent just buying WHAT theyre buying WHY
  • #5: does your digital footprint reflect your offline you? with a focus/unique niche cultivate that messaging/persona by creating compelling content Become a resource of legitimate knowledge (not just information)
  • #6: Showcase your knowledge
  • #7: , called Yourname.com or even an about.me where you can showcase your work or share your thoughts on different topics in your field.