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[How to build a personal brand and why you need one.] In the digital age, personal branding is an absolute must. In fact, while you may not realize it, you already have a brand. How you present yourself face-to-face, on social media and Google are all reflective of the brand you¡¯re building. Whether you¡¯re seeking a new job, wanting to move up in your organization, thinking about a career change, launching a new business or looking to attract new clients, a strong consistent personal brand is key to creating new opportunities for your career or business. What do people think when they hear your name? What do they say about you when you¡¯re not in the room? That¡¯s all personal brand. The better question is: do you leave your personal brand up to chance or do you take charge of it? What you¡¯ll learn: ? What personal branding is and why it's important ? How you can leverage your personal brand to create new career and business opportunities ? Gain clarity about your passions, values and career goals that serve as a foundation for your authentic personal brand ? Assess and strategically build your online identity and presenceRead less