The document provides tips for using social media to build a personal brand. It recommends choosing the right social network for your goals, creating a memorable personal image or "badge", and sharing quality content regularly. However, it warns that friends can negatively impact your brand so it's important to monitor what they post and remove anything inappropriate. Overall, the key is to strategically build your brand over time through thoughtful social media use.
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Personal branding
1. Nobody wants to hire the real you using social media to build a personal brand that can help you bogdanabutnar.ro twitter.com/Bogdana http://ro.linkedin.com/pub/bogdana-butnar/22/764/959
2. Why do you need a brand ? To get attention To get a date To get money/a job
3. Why do you need a brand ? Because its easier with a brand
4. A personal brand puts you in the right Tribe A personal brands put you in the right industry A personal brand puts you in the right entourage A personal brand puts you in the right job Even if your real self does not
5. The essential rules of personal branding through SM Personal brands are build, they seldom happen. Pick your social medium. Create a badge. Share right and like usefully. Friends are your worst enemies. 6. Be careful .
6. Personal brands are build, they seldom happen Set a target what do you want to become? Create a game plan what are your deadlines, who is your audience? Start preparing tools, schedule, people Implement
7. Pick your social medium The right network sends the right message do you want dates or job opps? The right instrument generates the correct feedback do you want likes, or comments? Be the best profile you can be Identify the opinion leaders and your specific targets whats your industry? Whos who in that industry? What do they do on SM? Dont stalk! Network. Be everywhere but with moderation
9. Create a badge/personal footprint Imagery is essential what pictures are there of you online? Quality design is essential do you use the standard WP template? Design speaks about who you are did your GF pick the color of your page? Invest in your image have a decent photographer friend take some pics of you; treat him to a beer PLEASE: stop using vacation pics as your desktop backgrounds if you use your computer for presentations
10. Share right and like usefully Content makes your brand what do you write about? How often? How? Spelling is essential cant write properly? Tweet Content makes your list people follow you based on what you write Dont be afraid to sacrifice volume to quality so what if your GFs BF does not like your profile? Your likes tell me who you are Like usefully
11. Friends are your worst enemies Separate SM based on intention tell your friends what you use the profiles for Monitor what your friends tag you in DM with explanations when you erase something Remove all stupid quizzes from your wall, comments from your blog and chat usefully on Twitter (chat frivolously on chat) Stay strong GFs and BFFs can ruin a good profile forever
12. Be careful Identify trolls and defend yourself Dont give in to late night depressions and Monday blues NEVER complain about your professional situation specifically Think before you ENTER