Personal Professional Brand
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This document discusses the importance of developing and maintaining a strong personal professional brand. It defines professional brand as how one is perceived in relation to their work based on their skills, judgment, and behavior. The document outlines key factors that impact one's professional brand including character and values, dressing, attitude, communication skills, and continuous self-improvement. It emphasizes that one's professional brand communicates who they are, differentiates them from others, and makes them memorable. Developing a clear professional brand through SMART goals and seeking regular feedback is important for one's career success and growth.
![Gen 39:2-4,10,22-23.
The LORD was with Joseph, and he was a successful man;
and he was in the house of his master the Egyptian. 3 And
his master SAW that the LORD was with him .. 4 So
Joseph found favor in his sight, and served him. Then he
made him overseer of his house, and all that he had he
put under his authority.
10 So it was, as she spoke to Joseph day by day,
that he did not heed her, to lie with her or to be
with her.
Joseph, The Dreamer
22 And the keeper of the prison committed to Josephs
hand all the prisoners who were in the prison; whatever
they did there, it was his doing. 23 The keeper of the
prison did not look into anything that was under Josephs
authority,[a] because the LORD was with him; and
whatever he did, the LORD made it prosper.](https://image.slidesharecdn.com/personalprofessionalbrand-150518130310-lva1-app6892/85/Personal-Professional-Brand-7-320.jpg)
Personal Professional Brand
- 1. Be Your BrandJoan Oben Communication/ Personal Branding
- 2. Personal brand is what people say about you when you leave the room. Founder, Amazon.com Jeff Bezos
- 3. Session Objectives Define Professional Brand The importance of a personal professional Brand The impact of dressing, posture, attitude & disposition on a professional brand Appreciate professional communication written & verbal Importance of continuous improvement to professional brand The existence of professional brand expectation gap & how to close them How to correct bad reputations & wrong impressions
- 4. What Words Come To Your Mind?
- 5. Therefore: A brand is UNIQUE, VALUABLE and RECOGNIZABLE What is a Brand? 1. A particular identity or image regarded as an asset 2. A particular type or kind of something
- 6. Professional Brand : DEFINITION The skill, good judgment, and polite behavior that is expected from a person who is trained to do a job well (source: www.merriam-webster.com) Your professional brand is what your are known for or how you are perceived in relation to your work
- 7. Gen 39:2-4,10,22-23. The LORD was with Joseph, and he was a successful man; and he was in the house of his master the Egyptian. 3 And his master SAW that the LORD was with him .. 4 So Joseph found favor in his sight, and served him. Then he made him overseer of his house, and all that he had he put under his authority. 10 So it was, as she spoke to Joseph day by day, that he did not heed her, to lie with her or to be with her. Joseph, The Dreamer 22 And the keeper of the prison committed to Josephs hand all the prisoners who were in the prison; whatever they did there, it was his doing. 23 The keeper of the prison did not look into anything that was under Josephs authority,[a] because the LORD was with him; and whatever he did, the LORD made it prosper.
- 8. Why You Need A Professional Brand Communicates who you areC Differentiates youD M M Makes you memorable Matters to your current or potential employer
- 9. Professional BrandCharacterValues Strong personal qualities Your value system builds your character Your brand reflects your character Principles or standards of behaviour Belief about what is right and wrong & what is important in life Value, Character & Professional Brand
- 10. Other Key Factors Impacting Your Brand
- 11. Dressing Important to note: Never show too much flesh Pay attention to the details of your dressing Take into account the dress code of your work place Dress the way you want to be addressed Your dressing gives an impression to your employer, superiors, co-workers and clients Did you know: Women in high-level positions who dress in what is seen as sexy attire are viewed as less competent regardless of their skill sets - Peter Glick, a professor of psychology The way you dress reflects your attention to details
- 12. Attitude Your attitude is everything! Your Attitude: The way you behave towards someone or something It shows how you feel or think towards that person or thing Your attitude impacts your work performance, relationships and everyone around you
- 13. Communication Good communication means good business! Written : Remember the 5 Cs Completeness Clarity Correctness Conciseness Courtesy Verbal : Confidence Contact (eye) Consistency To ne & frequency Body language Speed & Volume control Choice of words
- 14. Your Brand Building Your Professional Brand SPECIFICS MEASURABLEM ACHIEVABLEA RELEVANTR TIME BOUNDT Who are you? What do you want to be known for? Set SMART Objectives Evaluate your present state Define steps to get you to your desired state Go for it!
- 15. Be receptive to feedback Accept criticism with a positive attitude Avoid being argumentative Be disciplined Promptly attend to identified areas of improvement Be consistent Dealing With Expectation Gaps/Correcting Brand Reputation
- 16. In reputation we trust Seek regular feedback from colleagues and superiors Read relevant literature Subscribe to relevant professional blogs (e.g. HBR http://blogs.hbr.org) Attend workshops Join Toastmasters (http://reports.toastmasters.org/findaclub/) Be proactive, google it! . Continuous Improvement
- 17. We are what we repeatedly do. Excellence then is not an act but a habit. Philosopher & scientist Aristotle
- 18. Follow me on Twitter twitter.com/jobibobijobiJOAN OBEN