Personal Selling - Prachi Ladha
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This PowerPoint work involves Concept, Characteristics, Objectives, Process, Types and Significance of Personal Selling
Personal Selling - Prachi Ladha
- 6. Product Knowledge Prospecting Pre - Approach Approach to Customers Sales Preparation and Demonstration Handling Customer Objectives Closing the Sales Post Sales Follow Up
- 7. • The salesperson communicates directly with individual customers. • The sales person, selling goods and services from the retail store, deal with the customers visiting the sorters. • In door to door selling, the sales person visits door to door to search potential customers and persuade them to buy the product. Retail Selling • In business-to-business selling, the salesperson sells products to industrial buyers. • It involves the sales of equipment, plants & machineries etc. to the industrial buyer. • The industrial sales person should be well trained and good technical knowledge about the products he/she sells. Business to Business Selling • In trade selling, the salesperson sells products to marketing intermediaries such as retailers and wholesalers. • Trade sales person should contact regularly with the wholesaler and retailers to receive bulk order from them. Trade Selling