Personal statement 2.0
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The document discusses the author's interest and experience in sound design for film and television. They were introduced to film and media in 2013 and have been working seriously in the field for 2 years, finishing college and doing freelance work. They enjoy being creative with sound, such as remastering or creating new sounds. They have gained experience through a BFI academy master class and working on several short films as a sound designer. They are currently working with children and hope to apply the organizational skills they are learning to further education and career.
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Feed back, and planChris YarwoodThe document outlines a marketing campaign for a Mexican restaurant. It proposes a 3-week timeline with 1 week for photography shoots, 1 week for editing and graphics, and 1 week for finalizing and printing. The estimated budget is £800 which covers photography, graphic design, production costs, and a model. Risks like food contamination or allergic reactions are addressed. Feedback indicated moving forward with a simple, colorful cartoon style incorporating elements of the initial concepts.
Nanna mexico meet up
Nanna mexico meet upChris YarwoodThe document discusses three concepts for promoting a Mexican street food business. Concept One draws from 1930s-1950s cartoon styles using bright colors, simple messages, and memorable mascots. Concept Two takes a 1980s pop art approach with vibrant patterns and colors. Concept Three features traditional Mexican textures, images from history, and authentic color palettes. Across concepts, the document outlines a three-week production timeline and £800 budget for photography, design work, and printing promotional materials. It also identifies risks like food contamination and allergies and legal issues regarding copyright.
Nanna mexico meeting slide
Nanna mexico meeting slideChris YarwoodThe document discusses three concepts for branding a Mexican street food company. Concept one draws from 1930s-1950s cartoon styles using bright colors, simple messages, and memorable mascots. Concept two draws from 1980s pop art styles employing bright colors and pop fashion looks. Concept three incorporates traditional Mexican textures, images of statues, writings and symbols, and traditional color palettes. Elements that could be brought into the final pitch include the format and mascot from concept one, bright backgrounds and key art style from concept two, and textures, images, and colors from concept three.
Case study 2.0
Case study 2.0Chris YarwoodThis document provides information about an advertisement campaign created by BBH agency for Lynx deodorant called "Peace". It discusses BBH's ownership history and operating model as a global creative agency. It then analyzes a print advertisement from the Lynx "Peace" campaign, summarizing the purpose, product genre, emotional genre, form, style, content, meaning, production process, target audience, and potential issues. Key details include that the ad portrays soldiers and civilians enjoying a beach party in a war zone to promote the message that Lynx helps users "make peace, not war," and potentially faces issues around representation of race, gender, and glorification of war.
Case study 2.0
Case study 2.0Chris YarwoodThis document provides information about an advertisement campaign created by BBH agency for Lynx deodorant. It discusses BBH's ownership history and operating model as a global creative agency. Regarding the Lynx campaign, it analyzes a print ad promoting the "Peace" product line. The ad depicts soldiers and civilians enjoying a beach party in a war zone. It aims to suggest that using Lynx will make the viewer attractive and able to "make peace." The target audience is identified as males aged 13-25 who enjoy action films, games and spending time with females. Issues around the ad's representation of gender, race and war themes are also examined.
Nanna mexico meeting slide
Nanna mexico meeting slideChris YarwoodThe document discusses three concepts for visual style - 1930s-1950s cartoon style, 1980s pop art, and traditional Mexican images, textures, and symbols. For the 1930s-1950s style, it notes the use of bright colors, short messages, and memorable mascots. The 1980s pop art concept focuses on incorporating bright colors and pop art fashion looks. The traditional concept emphasizes using textures from Mexican culture as well as historical images and symbols with traditional color palettes. Key elements from each that could be incorporated into the final pitch include the simple format and mascots from the 1930s-1950s style, bright backgrounds and key art from pop art, and traditional images and textures.
The shady bunch script
The shady bunch scriptChris YarwoodThe Shady Bunch script follows three characters - Paul, Bois, and Kovsky - around a campfire on a mysterious island at night. After hearing a strange noise, Kovsky returns with berries which he feeds to the group. Bois and Kovsky then have bizarre hallucinations involving melting faces and inflatable arm men. The next morning, Kovsky wakes up from a dream only to discover that the events of the previous night, including the appearance of fire people making love in the distance, were real. He eats the remaining berries in shock.
Animation 
Animation Chris YarwoodThis document outlines animation rates for various roles in productions using animation techniques like cel, sand/paint on glass, puppetry, claymation, and computer generated imaging. It provides recommended minimum weekly rates for roles such as director, producer, editor, character designer, animator, designer, and others ranging from £420 to £696 per 40-hour week depending on experience and responsibilities. It also includes rates for contract work like storyboard artists and clean-up artists. The rates do not include materials, equipment, or specialist skills which should be negotiated separately.
Legal _ethical
Legal _ethicalChris YarwoodThis document discusses several potential legal and ethical issues around offensive content, age ratings, representation, and copyright. It addresses topics like violence, gore, sex, drugs, and language and considers how a dark animated series would need an 18 rating. It also analyzes the representation of miserable people in cities and those with depression through the main character and a sad yarn cat. Finally, it touches on a potential copyright issue using resources and images from the internet in character designs.
Animation production schedule
Animation production scheduleChris YarwoodThis document outlines a 12-week production schedule and budget for an animated film. It includes a timeline showing pre-production, production, and post-production phases across 12 weeks. It also lists crew roles and their weekly or sessional costs, and calculates a total budget of £33,846.
Personal statement 2.0
- 1. I was introduced to the world of film and television in 2013 during my media course. Since then it is all I have wanted to do. I have been working seriously on moving image productions for 2 years now – finishing college; freelance, for my own pleasure and for clients. I am most interested in becoming a sound designer for in the media industry specifically television and film. I enjoy being creative with sound by either remastering existing sound - for example the clockworks of a revolver for a western film or spending hours on sound software creating interesting sounds for the engines of an alien space ships in a sci-fi film. I hope one day to be a director of sound design for Film Company. I enjoy independent films that are character driven and have real atmosphere like Lost River (Ryan Gosling, 2014) and Under the Skin (Jonathan Glazer, 2014). I am also at home watching more mainstream film and TV, along side playing video games and going to music concerts. I have built up experience through a BFI academy, which I attended in October 2014. I took part in master classes for all roles in film production. It is here I discovered sound recording and sound design and met peers my age with the same mind-set and interests as me. Through the BFI academy I nit only discovered my specialist interest but learnt about the bigger picture and scale of the industry, the filming process and the industry expectations. After the BFI experience I began to get involved with more short films, I learned to adapted myself to others creative ideas and meet deadlines for other people. In the last 5 months I have worked on 3 other short films as a sound designer and sound recorder and developed a few of my own films. This has helped me learn more from my mistakes and what to do and what not do in the next projects. I have met great people along the way. . I enjoy traveling a lot so much so I am planning traveling in a gap year throughout the next year, I have decided to this because I have interests in culture, socializing and discovery I hope to discover more with this trip through Asia into what I want more from life. During the summer of 2014 I finished my AS level in psychology, then I transferred and forwent carrying on for a A-level in order to pursue my passion, I went with my gut to learn more about a career path I was actually going to head down. I am pleased with my choice as I learned ten fold about the film industry and have picked up relevant skills that I will use in this industry. I am currently working with kids in my local primary village school before and after school and high levels of creative fun that comes with it and the stress, however it has taught me a lot about organisation and planning to keep things a float and in control I hope to apply those skills in a work place and in further education.