The document defines persuading and encouraging and provides ways to do each effectively. It explains that persuading involves convincing someone to do something through reasoning and arguments, while encouraging provides support and motivation to help someone achieve their goals. Some tips for persuading include understanding timing, getting to know the other person, speaking affirmatively, and appealing to credibility, emotions, and logic. Tips for encouraging are praising people, showing their strengths, appreciating them, believing in them, and being a positive role model. The document also gives examples of expressions to use for both persuading and encouraging.