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Persuasion &
Attitude change

                  Psychology
                   20092135
                      乏
People more trust theirs own
thinking than others idea

 People enjoy buying or acting by theirs
  motive
 People like that other people asked
  about theirs hope, want, and think
Example- Which card is good?
     Brides liking or Parents liking
       Importance of parent guest
        in Korea wedding culture
         she decide by her liking

 Why she asked about her wedding card?
 She need to get support her determine
How can do that?

 Make them think themselves about
 our persuasion idea and determine

 By-
 Tell about persuasion subject
 Reflect theirs idea to persuasion thing
Example-1
 <Philadelphia car sales office>
     Raise the morale of salesman



                      Improve
 Bonus    promotion     work    Fire
                       place
 Tell me what do you want?
 What is required to you?


Loyalty , Teamwork ,
Sincerity , Honesty,
 and work 8hr ardently
 at one day.
Example-2
 < Discussion about unification>


     Approval        Oppose
Theory-

 Cognitive dissonance
 Estrange with theirs own attitude
 (small estrange more accept)
  -by Hovland et als study
Conclusion-

     Make receiver believe that
    our persuasion idea is theirs
Thank you-

More Related Content

Persuasion &

  • 1. Persuasion & Attitude change Psychology 20092135 乏
  • 2. People more trust theirs own thinking than others idea People enjoy buying or acting by theirs motive People like that other people asked about theirs hope, want, and think
  • 3. Example- Which card is good? Brides liking or Parents liking Importance of parent guest in Korea wedding culture she decide by her liking Why she asked about her wedding card? She need to get support her determine
  • 4. How can do that? Make them think themselves about our persuasion idea and determine By- Tell about persuasion subject Reflect theirs idea to persuasion thing
  • 5. Example-1 <Philadelphia car sales office> Raise the morale of salesman Improve Bonus promotion work Fire place
  • 6. Tell me what do you want? What is required to you? Loyalty , Teamwork , Sincerity , Honesty, and work 8hr ardently at one day.
  • 7. Example-2 < Discussion about unification> Approval Oppose
  • 8. Theory- Cognitive dissonance Estrange with theirs own attitude (small estrange more accept) -by Hovland et als study
  • 9. Conclusion- Make receiver believe that our persuasion idea is theirs