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Persuasion &

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This document discusses persuasion and attitude change. It notes that people are more likely to trust their own thinking than others' ideas. It suggests that to persuade people, one should reflect their own ideas back to them regarding the topic of persuasion. This causes cognitive dissonance and estrangement from their original attitude, making them more likely to accept the persuasive idea. The key is to make the receiver believe the persuasive idea was their own.

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Persuasion & Attitude change Psychology 20092135 乏
People more trust theirs own thinking than others idea People enjoy buying or acting by theirs motive People like that other people asked about theirs hope, want, and think
Example- Which card is good? Brides liking or Parents liking Importance of parent guest in Korea wedding culture she decide by her liking Why she asked about her wedding card? She need to get support her determine
How can do that? Make them think themselves about our persuasion idea and determine By- Tell about persuasion subject Reflect theirs idea to persuasion thing
Example-1 <Philadelphia car sales office> Raise the morale of salesman Improve Bonus promotion work Fire place
Tell me what do you want? What is required to you? Loyalty , Teamwork , Sincerity , Honesty, and work 8hr ardently at one day.
Example-2 < Discussion about unification> Approval Oppose
Theory- Cognitive dissonance Estrange with theirs own attitude (small estrange more accept) -by Hovland et als study
Conclusion- Make receiver believe that our persuasion idea is theirs
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Persuasion &

  • 1. Persuasion & Attitude change Psychology 20092135 乏
  • 2. People more trust theirs own thinking than others idea People enjoy buying or acting by theirs motive People like that other people asked about theirs hope, want, and think
  • 3. Example- Which card is good? Brides liking or Parents liking Importance of parent guest in Korea wedding culture she decide by her liking Why she asked about her wedding card? She need to get support her determine
  • 4. How can do that? Make them think themselves about our persuasion idea and determine By- Tell about persuasion subject Reflect theirs idea to persuasion thing
  • 5. Example-1 <Philadelphia car sales office> Raise the morale of salesman Improve Bonus promotion work Fire place
  • 6. Tell me what do you want? What is required to you? Loyalty , Teamwork , Sincerity , Honesty, and work 8hr ardently at one day.
  • 7. Example-2 < Discussion about unification> Approval Oppose
  • 8. Theory- Cognitive dissonance Estrange with theirs own attitude (small estrange more accept) -by Hovland et als study
  • 9. Conclusion- Make receiver believe that our persuasion idea is theirs