Persuasion: herding the digital sheep
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1. The document discusses six principles of persuasion that can be used to influence people's choices: reciprocity, scarcity, liking, authority, social proof, and commitment/consistency. 2. It provides examples of how to apply each principle online, such as giving things away for free to get people to return (reciprocity) or establishing authority through endorsements to make it easier for people to choose you. 3. The overall message is that by combining these persuasion techniques like appealing to emotions, establishing scarcity, and leveraging social influence, marketers can "herd the digital sheep" and influence online choices and behaviors.
Persuasion: herding the digital sheep
- 1. PERSUASIONHerding the digital sheep best presentation in years!Someguy, 際際滷share
- 4. more information=more difficult to choose
- 5. more choiceavailable=more difficult to choose
- 6. Duringevolution, man has developedsemi-automaticreactions to helphimmakechoicesMust. Buy. Stuff. Online.
- 7. Someguywell mention at theend of the presentationboileditdown to 6 BASIC PRINCIPLES
- 9. 1. RECIPROCITY束you scratch my back,Ill scratch yours損
- 10. Use reciprocity to givethingsawayfor free and people will return
- 11. Do youconsidergoing back whenyougotsomething for free?
- 12. Do youconsidergoing back whenyougotsomething for free?
- 13. Do youconsidergoing back whenyougotsomething for free?
- 14. People are inclined to returnfavorsyou have donethem
- 15. What do you do whensomeonefollowsyou on twitter?
- 16. If youjustread a good article and theauthorasksyou to promoteit, willyou?
- 17. Chances are yourealreadygivingstuffaway for free
- 18. Free newsletterFree RSS feedFree tutorialsFree tipsFree webinar/podcastFree softwareFree trial
- 19. Askyourusers/visitors to promoteyour content in return for whattheyget
- 20. 2. SCARCITYWe all love a goodstampede
- 23. 束createdscarcityaround a virtualgood and thatcreatesbuzz.損
- 25. Scarcity in time
- 27. 束Triple Whammy損Limited accessLimited timeLimited stock
- 28. 3. LIKINGEverdenied a requestfrom a friend?
- 29. If people likeyou, theyllbe back
- 30. Problem: theyre not talking to you,theyrelookingat a computer screen
- 31. Put a face on youractivity
- 32. Use handwriting,itshumanAre weseeingreciprocityhere?You consume his content, heasksyou to check out the bannerFair deal or fair deal?
- 34. Establishingauthoritymakesiteasy for people to chooseyouover the next attention sucker
- 38. 5. SOCIAL PROOFWe are all sheep
- 39. In a world of everincreasinginformation, werely on otherpeopleschoices to makeourown
- 40. Fromreviews to reviews of reviews
- 41. Ninja Squirrelswatched496,663 times? That must be good, right?
- 42. 6. COMMITMENT/CONSISTENCYThe moment youdecide on something,You startconvincingyourselfits the right choice
- 43. People want to beengagedmakeit as easy as possible for them
- 44. Security OK in headerloweringthreshhold
- 45. Why shop with us?feed the masses
- 46. love yourselectioneasy online sitedelivery out of this worldDidwe mention 束triple whammy損?
- 47. Combine theseelementsto herd the digital sheep
- 48. The logo: likingScarcityScarcitySocial proof + authority: 束nr 1損Social proofScarcityAppealing to childhood: liking
- 49. Liking (handwriting) + commitment (free)In one place easy instant : loweringthreshhold to increasecommitmentSocial ProofAuthority
- 50. Social Proof (3 million) +Commitment (simple way)AuthorityLiking + Authority + Social ProofAuthorityLiking
- 51. This presentationWould not have been possiblewithoutRobert CialdiniRead hiswidelyacclaimed book INFLUENCE, I personallyrecommendit
- 52. Im ThomasThis isactually one of the first pictureswhengooglingmyname dontaskI do e-commerce:www.bagazoo.comwww.chocolateque.comwww.essentialist.beand othersIf youlikedthispresentation, pleasefollow me:twitter.com/thomasvdc