The document discusses PEST analysis, which is a framework used to analyze the political, economic, social, and technological factors that may impact a business or organization. It examines how these factors can affect decision making for launching new products, businesses, models, or strategies. The document then provides examples of how PEST analysis was used to examine the aviation sector in India and Tata's acquisition of Jaguar. It lists some of the key political, economic, social, and technological considerations in each case.