Pfitz.me_ICM_Diemen-lowres
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This document discusses the development of Pfitz, a wall-mounted baking dish and design object inspired by a traditional German recipe. It outlines the branding strategy, which focuses on health, simplicity, and storytelling. The document also describes plans for intellectual property registration, visual identity design, digital marketing, product positioning, and an initial market test. The goal is to modernize a forgotten recipe through a combination of physical product and online content.
Pfitz.me_ICM_Diemen-lowres
- 1. An escalated sunday morning discussion by Ine Voets pfitz.me
- 4. Fresh & healthy bread
- 6. Pfitzauf - traditional friday dish
- 7. Experience girls 30 minutes in front of the oven
- 9. from sketch to Rhino 3d
- 12. Milano - Fuori Salone
- 13. What is Pfitz?
- 14. a wall object and baking dish
- 16. a handmade design object for a simple food experience
- 18. based on a forgotten recipe from the south of germany
- 23. Statistics
- 26. Branding
- 27. Core values Healthy be good for the environment and to yourself know what you eat Down to earth simple food experience easy to integrate in daily life (new tradition) Twist modernize the recipe (add ingredients) story telling (30 minutes, special moments, )
- 28. Strategy Naming P鍖tzauf (.de) P鍖tz (international with a german twist) p鍖tz.me P鍖tz me, please! Take me from the wall! Colour Red! If in doubt: RED! Positioning on one colour alone!
- 29. Registered in the EU - OAMI HABM
- 30. IP - intellectual property 900.- 1.200.- Register (TM) Legal check 3 month Publication 6 month Registered (R) https://euipo.europa.eu/ohimportal/en/ Pfitzauf unknown!!!
- 31. Visual identity - Graphical style Eier MehlSalz 3 0,4 liter 220 gram Milch 200 30 Basisrezept
- 32. Postcard
- 33. Digital
- 34. Market test
- 41. Strategy
- 42. Product-Service Strategy Combination of a product and a service The wall object Digital platform with recipes and social stories Content strategy (write content for SEO) p鍖tzauf.de: Google: P鍖tzauf + kaufen Google+ account good for SEO p鍖tz.me
- 44. Positioning
- 45. two basic principles to start with 1. simple easy to use durable baking form 2. nice to look at, hanging object in the kitchen
- 46. Positioning Wall object with a story and functional benefit vs. Baking dish that can be put on the wall Design object vs. Baking mould
- 47. Two possible strategies High price wall object ceramic with pop-up book special edition Low price new production metal light weight easy to send
- 48. Questions
- 49. Question What comes to your mind when you hear our Pfitz story?
- 50. www.pfitz.me