P&g adv 492 lindsey kussmaul
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Proctor & Gamble aims to achieve global sustainability through three goals: 1) zero consumer waste to landfills, 2) using 100% renewable or recycled materials for products and packaging, and 3) designing products that conserve resources while delighting consumers. To reach these goals, P&G will use public relations tactics and social media strategies over 1, 10, and 20 year plans, measuring success through engagement metrics and click-through rates while considering associated costs.
P&g adv 492 lindsey kussmaul
- 1. Social Media Marketing Strategy: Proctor and Gamble By: Lindsey Kussmaul
- 2. Assessing the Problem and Developing a Strategy Proctor & Gamble is the largest consumer packaged goods company in the world. But with such a heavy following comes a heavy burden how will P&G be able to continue to serve the estimated 9 billion people nationwide (by the year 2050) and still maintain sustainability? The challenge? Global sustainability. The goal? Global Sustainability.
- 3. How does P&G plan to achieve Global Sustainability?... 1. Zero consumer waste to landfills 2. Use 100% renewable or recycled materials for all products and packaging 3. Design products to delight consumers while maximizing the conservation of resources
- 4. Creating a Theme for the Client and a Purpose for the Consumer
- 5. P&G and PR How can P&G take advantage of Public Relations tactics in order to reach their goal?
- 6. P&G and Social Media How can P&G use social media to advance their global sustainability progress?
- 7. Setting Goals 1 year plan 10 year plan 20 year plan
- 8. Measuring Success How to measure likes How to measure followers How to measure click through rates
- 9. $ $ $ Is cost a factor?
- 10. In Conclusion