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P&G INDIA

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Aashish Buchha

This case study examines P&G's entry and operations in foreign markets like Japan, India, and China. P&G stormed the Japanese market but incurred heavy losses for 14 years. In India, P&G entered with high expectations but faced strong competition. P&G's first entry into China was successful in gaining market share. However, P&G faced issues with cultural differences, currency devaluation, and applying similar strategies across different countries, which led to failures. The case study identifies lack of marketing, competitive factors, and not adapting to local cultures as key problems faced by P&G.

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Case study Presented by:- Ajit Bhura Ashish Buchha Leeladhar Upadhyay Nikunj Chandak Yogesh Duggar Zeshan Mirza Batch :- MBA (1st Sem)
Founder - William Procter & James Gamble Founded - 31 October 1837, United States CEO David Taylor Products Home care products & Personal products
Introduction P & G stormed Japanese market with American products and American style Occurs heavy losses for 14 years Entered India with high expectations with huge market share
Launched various products like home products and personal products Various competitors emerges their dominance against P & G Cut throat competition leads to negative returns Entered in China with focus of huge market share
First MNC to enter in China leads to success in capturing market share Faced issues related to cultural environment, rupees devaluation etc., leads to losses Change in strategy and by promoting the products increases the share in market
Findings-Problems HLL, Johnson & Johnson, Nirma were the various competitors Import of ingredients become costly due to heavy custom duty Devaluation of rupees resulted to increase in prices of the products
Similar policies for different countries resulted to companys failure Could not successfully implemented the compact technology adopted by KAO in Japan High prices of the products compared to competitors product
Responsible factors Cultural Factors Lack of Marketing Competitors Factors Other Factors
1. Cultural Environment Analysis Different countries have different form of tastes, preferences and environment Company should adopt changes according to suitable environment as per the needs of the countrys culture
Proper promotion should be needed to compete in market Marketing should be attractive 2. Lack of marketing 3. Competitive factors Proper check of competitors and their products Prices should be competitive as per market
4. Other factors Should have appropriate knowledge of economy Proper survey is required to be done before entering to market
Conclusion Detailed knowledge of the environment of the country Proper marketing strategies should be adopted to develop and promote the product Proper investigation before making investment Proper alternative plans for any discrepancies Detailed knowledge of taste & preferences of the target consumers
P&G INDIA

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P&G INDIA

  • 1. Case study Presented by:- Ajit Bhura Ashish Buchha Leeladhar Upadhyay Nikunj Chandak Yogesh Duggar Zeshan Mirza Batch :- MBA (1st Sem)
  • 2. Founder - William Procter & James Gamble Founded - 31 October 1837, United States CEO David Taylor Products Home care products & Personal products
  • 3. Introduction P & G stormed Japanese market with American products and American style Occurs heavy losses for 14 years Entered India with high expectations with huge market share
  • 4. Launched various products like home products and personal products Various competitors emerges their dominance against P & G Cut throat competition leads to negative returns Entered in China with focus of huge market share
  • 5. First MNC to enter in China leads to success in capturing market share Faced issues related to cultural environment, rupees devaluation etc., leads to losses Change in strategy and by promoting the products increases the share in market
  • 6. Findings-Problems HLL, Johnson & Johnson, Nirma were the various competitors Import of ingredients become costly due to heavy custom duty Devaluation of rupees resulted to increase in prices of the products
  • 7. Similar policies for different countries resulted to companys failure Could not successfully implemented the compact technology adopted by KAO in Japan High prices of the products compared to competitors product
  • 8. Responsible factors Cultural Factors Lack of Marketing Competitors Factors Other Factors
  • 9. 1. Cultural Environment Analysis Different countries have different form of tastes, preferences and environment Company should adopt changes according to suitable environment as per the needs of the countrys culture
  • 10. Proper promotion should be needed to compete in market Marketing should be attractive 2. Lack of marketing 3. Competitive factors Proper check of competitors and their products Prices should be competitive as per market
  • 11. 4. Other factors Should have appropriate knowledge of economy Proper survey is required to be done before entering to market
  • 12. Conclusion Detailed knowledge of the environment of the country Proper marketing strategies should be adopted to develop and promote the product Proper investigation before making investment Proper alternative plans for any discrepancies Detailed knowledge of taste & preferences of the target consumers