The document discusses trends in retail C2B and the use of new technologies to help frontline business capabilities. It mentions technologies like customer-centric journeys, advanced analytics, multi-channel services, real-time service economy, personalized services, machine learning and big data, precise marketing, and dynamic pricing. It also discusses self-service, inventory management, operations management, empowered employees, and operational efficiencies.
This marketing plan was made for my final assignment at marketing class (May 2014).
So the brief was adapted from L'oreal Brandstorm 2014, and the case study is about one of the male grooming product in indonesia, Kiehl's.
While investors in India are not aware of this business, globally B2B services to dentistry is a big business. The main segments of this market are: clinic capex; consumables; education, training and exhibitions. The size of this market is around ~USD50B at global level.
The size of the US market is around a third of this, around USD16B. The size of the retail market of dentistry in the US is USD160B. This makes B2B distribution around 10% of the retail market.
In India, we find B2B distribution is around 15-20% of dental revenues (less for more high earning dentists). This makes the size of the dental distribution market between Rs 20-25B.
The US market has concentrated; the two top companies have around 30% market share. This suggests scope for emergence of a scale player in the fragmented Indian market.
FocusDental is an online platform that provides various services to dentists, dental students and suppliers. It aims to be a valuable resource for the dental community by connecting dentists to dental products, education opportunities, job listings and allowing suppliers to advertise their products. The website currently has over 1,000 members and plans to expand its services and grow its member base over the next few years through online marketing and advertising campaigns. Revenue will be generated through advertising on the site from suppliers, educational institutions and other dental businesses as well as enrollment fees from members.
This document discusses differences between product and service offerings using the example of Kaya Skin Clinic. It notes key differences such as tangibility, storage, ownership, and consistency. It also examines differences between first-time and loyal customers of services. For Kaya, understanding these customer types could help develop targeted strategies to convert first-time customers into loyal repeat customers. Data analysis of customer expectations and experiences at beauty parlors shows larger gaps for first-time versus loyal customers. Willingness to return and expectations of employee assistance differentiate the customer types.
How to do effective Dental Practice Marketing - 4 Case Studies on Dental Practice Marketing & How important is a Dentist's Reputation.
Dental Practice Marketing strategies courtesy of Healthcare Marketing Center: http://www.healthcaremarketingcoe.com/dental-practice-marketing/
The ULTIMATE Dental Marketing Plan ... for 2014 and Beyond!Ken Newhouse & Co.
?
The ULTIMATE Dental Marketing Plan ... for 2014 and Beyond is the complete "How-To" manual for helping you generate MORE quality new dental patients from the Internet. The Ultimate Dental Marketing Plan gives you fresh insights and ideas that have been practice-proven and time-tested and are the most advanced dental marketing strategies on the planet.
So if you're looking for the ultimate dental marketing plan... want to beef up your dental web marketing program... have been searching for the absolute best in dental marketing strategies and ideas... or simply want to improve your professional reputation and strengthen your online presence then the Ultimate Dental Marketing Plan from Growth Hacker Central is what you've been waiting for!
The ULTIMATE Dental Marketing Plan ... for 2014 and Beyond is a free guides and available for immediate download and instant application which means your dental marketing program can FINALLY start producing MORE quality new dental patients today.
The ULTIMATE Dental Marketing Plan ... for 2014 and Beyond is a product of Growth Hacker Central by Ken Newhouse.... the 'OFFICIAL' Growth Hacker for the Dental Profession Worldwide ?
To register please go to http://www.growthhackercentral.com/mass-referral-2-0-seminar/
The document provides details about the establishment of a new skin care clinic called FACE 2 FACE SKIN CARE CLINIC (F2F). It was established by recent business graduates to provide skin care services and treatments. The summary analyzes F2F's marketing plan which includes segmenting customers aged 18-65, positioning itself as a budget-friendly yet high quality clinic, and implementing promotional strategies like discounts and banners. It also outlines F2F's financial projections, with anticipated sales increasing from PHP3.5M in year 1 to PHP43M in year 5 as brand awareness grows.
A guide to effectively marketing your dental practice, which will help you both retain and acquire patients. This is a "must-see" slideshow for anyone in the healthcare industry, and will help your business create a competitive advantage in the industry. Numerous marketing tactics, relevant to dental practices, are outlined in an easy to comprehend manner that will have you improving your marketing strategy in no time.
While investors in India are not aware of this business, globally B2B services to dentistry is a big business. The main segments of this market are: clinic capex; consumables; education, training and exhibitions. The size of this market is around ~USD50B at global level.
The size of the US market is around a third of this, around USD16B. The size of the retail market of dentistry in the US is USD160B. This makes B2B distribution around 10% of the retail market.
In India, we find B2B distribution is around 15-20% of dental revenues (less for more high earning dentists). This makes the size of the dental distribution market between Rs 20-25B.
The US market has concentrated; the two top companies have around 30% market share. This suggests scope for emergence of a scale player in the fragmented Indian market.
FocusDental is an online platform that provides various services to dentists, dental students and suppliers. It aims to be a valuable resource for the dental community by connecting dentists to dental products, education opportunities, job listings and allowing suppliers to advertise their products. The website currently has over 1,000 members and plans to expand its services and grow its member base over the next few years through online marketing and advertising campaigns. Revenue will be generated through advertising on the site from suppliers, educational institutions and other dental businesses as well as enrollment fees from members.
This document discusses differences between product and service offerings using the example of Kaya Skin Clinic. It notes key differences such as tangibility, storage, ownership, and consistency. It also examines differences between first-time and loyal customers of services. For Kaya, understanding these customer types could help develop targeted strategies to convert first-time customers into loyal repeat customers. Data analysis of customer expectations and experiences at beauty parlors shows larger gaps for first-time versus loyal customers. Willingness to return and expectations of employee assistance differentiate the customer types.
How to do effective Dental Practice Marketing - 4 Case Studies on Dental Practice Marketing & How important is a Dentist's Reputation.
Dental Practice Marketing strategies courtesy of Healthcare Marketing Center: http://www.healthcaremarketingcoe.com/dental-practice-marketing/
The ULTIMATE Dental Marketing Plan ... for 2014 and Beyond!Ken Newhouse & Co.
?
The ULTIMATE Dental Marketing Plan ... for 2014 and Beyond is the complete "How-To" manual for helping you generate MORE quality new dental patients from the Internet. The Ultimate Dental Marketing Plan gives you fresh insights and ideas that have been practice-proven and time-tested and are the most advanced dental marketing strategies on the planet.
So if you're looking for the ultimate dental marketing plan... want to beef up your dental web marketing program... have been searching for the absolute best in dental marketing strategies and ideas... or simply want to improve your professional reputation and strengthen your online presence then the Ultimate Dental Marketing Plan from Growth Hacker Central is what you've been waiting for!
The ULTIMATE Dental Marketing Plan ... for 2014 and Beyond is a free guides and available for immediate download and instant application which means your dental marketing program can FINALLY start producing MORE quality new dental patients today.
The ULTIMATE Dental Marketing Plan ... for 2014 and Beyond is a product of Growth Hacker Central by Ken Newhouse.... the 'OFFICIAL' Growth Hacker for the Dental Profession Worldwide ?
To register please go to http://www.growthhackercentral.com/mass-referral-2-0-seminar/
The document provides details about the establishment of a new skin care clinic called FACE 2 FACE SKIN CARE CLINIC (F2F). It was established by recent business graduates to provide skin care services and treatments. The summary analyzes F2F's marketing plan which includes segmenting customers aged 18-65, positioning itself as a budget-friendly yet high quality clinic, and implementing promotional strategies like discounts and banners. It also outlines F2F's financial projections, with anticipated sales increasing from PHP3.5M in year 1 to PHP43M in year 5 as brand awareness grows.
A guide to effectively marketing your dental practice, which will help you both retain and acquire patients. This is a "must-see" slideshow for anyone in the healthcare industry, and will help your business create a competitive advantage in the industry. Numerous marketing tactics, relevant to dental practices, are outlined in an easy to comprehend manner that will have you improving your marketing strategy in no time.
This document discusses various ways to connect AngularJS applications to servers including making XHR requests with the $http service, accessing REST APIs with the $resource service, and overcoming CORS issues. The $http service allows making asynchronous HTTP requests and transforming requests and responses. The $resource service provides a higher-level interface to interact with RESTful APIs without using $http directly. CORS issues can be addressed by configuring the server to allow all origins or using JSONP for cross-domain requests, though it only supports GET and has other limitations. Examples are provided for $http, $resource, modifying servers for CORS, and using JSONP.