Pharmaceutical companies are increasingly using social media to connect with customers and patients. They develop, produce, and market drugs and medical devices while complying with government regulations regarding patenting, testing, safety, efficacy, and marketing. Social media allows pharmaceutical companies to engage with stakeholders in real-time and share health information with communities online.
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3. INTRODUCTION
The pharmaceutical industry deals in development, production, and
marketing of drugs which are licensed for use as medications.
Pharmaceutical companies are allowed to deal in generic brand medications
and medical devices.
They are subjected to many government laws and regulations regarding
the patenting, testing and ensuring safety and efficacy and marketing of drugs.