Pharma Marketing 2020 Development Process
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Pharmamarketing is a specific kind of marketing within which pharmaceutical companies operate in all countries where strict rules concerning market principles are established (Pharmaceutical Law, Code of Good Manufacturing Practice etc.). Academy of Pharmaceutical Marketing conducts training programs intended for novice and experienced marketing managers, whose common objective is to develop pharmaceutical marketing competences and marketing language shared within an organisation.
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Pharma Marketing 2020 Development Process
- 1. 1 ACADEMY OF PHARMACEUTICAL MARKETING Marketing Development Circle 2020 by Bartosz Malczewski
- 2. 2 LEVEL 1 LEVEL 2 LEVEL 3 LEVEL 5 LEVEL 4 Academy of Pharmaceutical Marketing provides the variety of strategic trainings dedicated to all levels of marketing development
- 3. 3 — Pharma Assessment Center Process of evaluating a candidate for the position of Brand Manager. 3-4 hours meeting with candidate. — Marketing Academy for Beginners Training program dedicated to future Brand Managers and members of teams supporting marketing. 2 days training introducing the world of pharmaceutical marketing. Future Brand Managers and Members of teams supporting Marketing Department in daily practice LEVEL 1
- 4. 4 — Marketing Academy (On-the- Job Training) for novice Brand Managers Professional training program dedicated to newly promoted Brand Managers. 5-7 days program developing practical marketing skills including professional marketing analysis necessary in everyday work. Newly promoted Brand Managers immediately requiring the necessary trainings in practical and professional marketing skills LEVEL 2
- 5. 5 — Perfect Brand Plan Professional training program developing skills necessary to prepare a complete marketing plan. — Marketing Tools Development 1-day workshops dedicated to development selected marketing tools as patient journey, segmentation, swot analysis etc. — Coaching Process of individual development of Brand Manager in the current environment. Intermediate Brand Managers ready to prepare marketing plan independently but requiring development of strategic marketing thinking LEVEL 3 — Long-Range Strategic Planning Training program developing long-range product strategy. 1-2 days practical workshop. — Perfect Product Launch Preparation Process Training program developing skills necessary to launch a new product on the market. 1-2 days workshop developing technical skills.
- 6. 6 — Inspire Trip Unique program created for top experienced managers. The goal of the program is to learn a different perspective in approaching the challenges of the modern business world and to implement innovative solutions in own organization. 1-2 full days program developing innovative thinking. Very experienced Marketing Managers fully responsible for creating and implementing strategies but requiring broader strategic and innovative thinking LEVEL 4 www.inspiretripprogram.com
- 7. 7 — One Vision, One Strategy Professional workshop developing common strategical way of thinking regarding business goals. 1-2 days program developing practical solutions. — Long-range Business Management Professional workshop developing long-range company strategy approach. 1-2 days program developing practical solutions. Leaders, Top Management responsible for long-range strategical development of units, company LEVEL 5
- 8. 8 ACADEMY OF PHARMACEUTICAL MARKETING www.pharmamarketing.edu.pl by Bartosz Malczewski