Email Marketing vs Social Media
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Ponencia impartida por Luis Arimany, CEO de Evolufarma, durante la conferencia Pharma social media and e marketing forum celebrado el 6 y 7 de junio de 2013 en Frankfurt (Alemania).
Email Marketing vs Social Media
- 1. Pharma Social Media & E-Marketing Forum 2013 Email Marketing vs Social Media Luis Arimany. CEO @evolufarma @luisarimany
- 2. Pharma Social Media & E-Marketing Forum 2013 Index Multichannel Strategy Email vs Social Media Campus Sanofi Case Study Types of emailing Inditex Case Study
- 3. Pharma Social Media & E-Marketing Forum 2013 Index Multichannel Strategy Email vs Social Media Campus Sanofi Case Study Types of emailing Inditex Case Study
- 4. Pharma Social Media & E-Marketing Forum 2013 Be where the client is. He is our client 24h
- 5. Pharma Social Media & E-Marketing Forum 2013 Global strategy, but we will focus in email vs social media
- 6. Pharma Social Media & E-Marketing Forum 2013 Multichannel strategy Great opportunities It can be cheap but:
- 7. Pharma Social Media & E-Marketing Forum 2013 Index Multichannel Strategy Email vs Social Media Campus Sanofi Case Study Types of emailing Inditex Case Study
- 8. Pharma Social Media & E-Marketing Forum 2013 Similar Benefits Low cost Measurable Quick Gets to many people Push the message SEO Social media better Email though traffic
- 9. Pharma Social Media & E-Marketing Forum 2013 Social Media is Better in Growth Resonance: Viral Dialogue: but needs more attendance
- 10. Pharma Social Media & E-Marketing Forum 2013 Emailing also very good
- 11. Pharma Social Media & E-Marketing Forum 2013 email 94% of Users Send or read an email is the most popular online activity in 2012. 83% Search Engine 75% Get news 72% Have fun 66% Buy 61% Social media
- 12. Pharma Social Media & E-Marketing Forum 2013 Better email Email also Profesional use Direct message Can be save for later (semi pull) Preferred marketing method 75% of Adults People are increasing time spent in commercial email 17% in 2005 30% in 2011 Problem of spam Importance of Segmentation and determining
- 13. Pharma Social Media & E-Marketing Forum 2013 Index Multichannel Strategy Email vs Social Media Campus Sanofi Case Study Types of emailing Inditex Case Study
- 14. Pharma Social Media & E-Marketing Forum 2013 Campus Sanofi
- 15. Pharma Social Media & E-Marketing Forum 2013 Adapt: Many opportunities They understood is not about product, It is about adding value to our stake holders and by doing this there are many possible things to do complying with the regulation
- 16. Pharma Social Media & E-Marketing Forum 2013 Index Multichannel Strategy Email vs Social Media Campus Sanofi Case Study Types of emailing Inditex Case Study
- 17. Pharma Social Media & E-Marketing Forum 2013 Types of mails Bulk mail Newsletter Private sells Promotions Automatic mail Birthday Welcome pack Shopping cart Transactional mail Password Purchase confirmation Report Marketing IT
- 18. Pharma Social Media & E-Marketing Forum 2013 Transactional mail vs bulk mail Open rate: 8-times 75% of customers prefer email as a communication channel 20% of transactional mails are marked as spam
- 19. Pharma Social Media & E-Marketing Forum 2013 From e-mail marketing to Loyalty Massive Segmentation Personalization From one-to-all to one-to-one BOOST Open Clic Clic to open rate Purchase LOYALTY
- 20. Pharma Social Media & E-Marketing Forum 2013 Results of mail personalization Segmentati on Loyalty Conversion rate Results ROI improvemen t
- 21. Pharma Social Media & E-Marketing Forum 2013 Index Multichannel Strategy Email vs Social Media Campus Sanofi Case Study Types of emailing Inditex Case Study
- 22. Pharma Social Media & E-Marketing Forum 2013 INDITEX loyalty program Affinity Card Several emailing campaings during 3 months to reward loyalty Last emailing Segmented: From Affinity card only to those who purchased Personliced subject Personaliced email Value of promotion in relation to 3 months purchase
- 23. Pharma Social Media & E-Marketing Forum 2013
- 24. Pharma Social Media & E-Marketing Forum 2013 Thank you! luisarimany luis@evolufarma.com +34 699 305 423