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Phizzle Platform Overview 2012

Craig Nobles
Craig Nobles

Phizzle is a leading provider of advanced mobile marketing and digital advertising solutions. Their platform enables partners to deploy targeted social, online and mobile campaigns while delivering real-time results and analytics. The platform offers various solutions including SMS campaign management, broadcaster tools, loyalty programs, mobile websites, QR codes, augmented reality, and smartphone apps. Phizzle focuses on serving sports and entertainment clients with a staff that has significant industry experience.

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! ! PROPRIETARY / CONFIDENTIAL! Phizzle, Inc. Redefine Digital ! ! ! ! ! Platform Overview! ! ! ! ABOUT!PHIZZLE,!INC.! Phizzle!is!a!leading!technology!provider!of!advanced!mobile!marketing!products!and!digital!advertising!solutions.!! Phizzle!redefines!how!brands!effectively!use!digital!and!mobile!marketing!tools!to!deliver!revenue!and!results.!! Our!platform!enables!our!partners!to!deploy!targeted!and!measurable!social,!online!and!mobile!campaigns!while! delivering!real>time!results.!!Overlaying!a!custom!CRM!system,!our!platform!delivers!analytics!and!measurements! for!every!digital!product!in!our!portfolio,!ensuring!accurate!results!and!better!decision!making!for!future!initiatives! through!our!platform.!!Phizzles!platform!has!been!chosen!by!many!renowned!companies!sports/entertainment,! broadcast!and!retail!industries!to!manage!their!digital!marketing!efforts!including,!Madison!Square!Garden,!the! National!Basketball!Players!Association,!Cablevision,!Home!Team!Marketing,!Fox!Sports!Net,!Fox!News,!Papa! Murphys,!Westfield!Malls!and!a!number!of!professional!sports!teams!like!the!New!York!Knicks,!Philadelphia! 76ers,!Oakland!Raiders,!New!York!Rangers!and!more.!!The!Phizzle!platform!offers!a!variety!of!mobile!and!digital! solutions!including:!!! SMS!CAMPAIGN!MANAGER! Create,!manage,!generate!and!track!mass!SMS!campaigns!and!mobile!lists!using!Phizzles!robust!platform.!! With!lead!generation!tools,!text>to>win,!voting/trivia,!standard!text!back!messages!and!feedback! campaigns!for!profiling!and!data!collection!as!well!as!Refer>A>Friend!capabilities,!the!platform!is!a!one> stop>shop!for!all!of!your!SMS!needs.!!Keyword!generation,!customized!web!and!Facebook!opt>in!codes!and! easy!to!use!tools!for!creation!of!detailed!phone!lists!make!for!creation!of!user>friendly,!targeted!marketing! campaigns.!!The!Phizzle!platform!links!to!Twitter!and!Facebook!account(s)!as!well!to!enable!you!to!manage! the!distribution!of!SMS!alerts!and!social!messages!to!any!one!or!all!of!your!channels!from!one!single! management!system.!!Our!CRM!platform!provides!granular!reporting!and!analytics!at!your!fingertips!as! well!as!complete!access!to!client!administration!options.! ! BROADCASTER!iXTM Everyone!has!a!voice!and!we!want!to!show!it!!A! proprietary!product!and!exclusive!to!Phizzle,! Broadcaster!iXTM!is!a!live!event!presentation!solution! for!television!and!broadcasts!including!scoreboards,! digital!signage!and!the!web.!Broadcaster!iXTM! seamlessly!integrates!with!broadcast!software!and! display!equipment!for!companies!like!Chyron,!Harris,! Daktronics,!ANC,!Cisco!and!others.!!Phizzle!delivers! high>end,!easy>to>customize!graphic!templates!for!use! in!arena,!television!or!mobile!campaigns,!tastefully! incorporating!branded!messages!while!engaging!fans! Develop'unique'creative'to'showcase'and'engage'the' at!more!than!double!the!industry!average.! 'voice'of'your'clients'on'any'video'monitor'in'real8time.! ! ! ! ! ! ! ! ! ! ! Page!1!! !
! ! PROPRIETARY / CONFIDENTIAL! Phizzle, Inc. Redefine Digital ! ! ! ! ! Platform Overview! ! ! ! LOYALTY!REWARDS In!addition!to!Phizzles!core!digital!marketing!tools,! we!also!offer!multiple!community!rewards!and! activation!applications!that!drive!deeper! engagement!and!data!acquisition.!!Loyalty!rewards! can!be!accrued!and!values!placed!on!the! interactions!customers!have!with!your!products!via! mobile,!social,!online!or!even!in!store!interactions.! MOBILE!INTERNET!SOLUTION! Through!Phizzles!mobile!web!builder,!brands!harness! multiple!points!including!browser!search!SEO,!URL!entry,! app!launcher,!mobile!ads!and!text!messaging,!full!website! redirect,!QR!codes!and!email!opened!on!a!device.!!Phizzles! mobile!team!will!help!design!considerations,!the!elements! that!influence!a!mobile!users!return!to!the!site!such!as! speed!at!which!the!site!loads,!navigation,!quality!of! content,!and!help!avoid!pitfalls!by!incorporating!strategy,! design!and!technology. QR!CODE!SOLUTIONS! QR!Codes!provide!additional!branding!and!interactive! ! opportunities!with!your!community.!!With!unlimited!usage! Phizzle'was'nominated'for'a'2011'MMA'Global' and!instant!creation!on!the!platform,!our!QR!codes!can!be! Mobile' Marketing' Award' for' their' use' of' QR' displayed!on!any!medium!including!print,!broadcast!as!well! codes'in'advertising'and'for'sports'brands.! as!digital!displays,!directing!people!to!the!content!you!want! them!to!receive!in!a!much!quicker!fashion.! AUGMENTED!REALITY! Change!the!way!customers!see!your!print!materials!through!their!smartphone!devices!and!have!it!come! alive.!Augmented!Reality!offers!your!brand!a!unique!way!to!engage!customers!by!turning!static!content! into!an!interactive!experience.!!Complete!with!animation,!video,!gaming!and!instant!messaging,!Phizzles! Augmented!Reality!enables!brands!to!deliver!content!that!is!,!well,!unreal!!!! SMARTPHONE!APPLICATION!DEVELOPMENT! Create!a!more!personal!conversation!anytime,!anywhere!and!on!any!Smartphone!with!our!customized! smartphone!applications!that!deliver!unique!content,!push!notifications,!geo>targeting,!multimedia! content!and!a!full!m>commerce!market!place!for!your!brand!and!customers.!!Let!us!develop!a!smarter!way! to!connect!with!your!customers.! ! ! ! ! ! ! ! ! ! Page!2!! !
! ! PROPRIETARY / CONFIDENTIAL! Phizzle, Inc. Redefine Digital ! ! ! ! ! Platform Overview! ! ! ! DIGITAL!AUTOGRAPH! In!partnership!with!Digigraph,!Phizzle!is!the!official! provider!of!personalized!digital!autographs.!!Using! email!and!SMS!channels,!fans!can!receive!personalized! autographs!from!their!favorite!personalities,!athletes,! characters!or!stars.!!With!instant!sharing!features! through!social!channels,!these!elements!are!not!only! unique!collectibles!but!offer!advertising!opportunities! for!brands!that!penetrate!well!beyond!one!device!into! the!social!ecosystem.! SOCIAL!AND!DIGITAL!CONSULTATION Education!is!the!most!important!piece!to!the!entire! equation.!!While!our!platform!offers!a!variety!of! elements!to!enhance!digital!marketing!efforts,!we!also! make!sure!our!clients!are!aware!of!how!to! communicate!with!their!own!team!members!and! clients.!!From!company!training!to!full!rate!card! development!and!asset!creation,!we!offer!digital! consultation!services!from!our!experts!in!each! ' respective!area.!!In!addition,!we!can!train,!advise,! So'You'Think'You'Can'Dance'Tour'2011'digital' manage!and!even!create!social!media!elements!that! autographs'targeted'in'venue'at'attendees' insert!your!brand!into!the!conversations!that!are! taking!place!everyday!online.!! ! SPORTS!AND!ENTERTAINMENT!FOCUS/STAFFING!APPROACH! Since!its!inception,!Phizzle!has!been!a!company!passionate!about!sports.!!Servicing!some!of!the!largest!and!best! known!sports!teams,!venues!and!media!companies!in!the!world,!Phizzle!has!always!remained!true!to!its!core! mission!of!developing!innovative!digital!and!mobile!solutions!designed!especially!for!sports!and!entertainment! properties.!After!all,!we!are!fans!too.!!Phizzles!focus!towards!delivering!innovative!mobile!solutions!to!sports!and! entertainment!properties!is!no!more!apparent!than!in!the!team!members!that!comprise!its!organization.!!With! over!70%!of!its!team!members!having!previous!experience!working!for!a!professional!sports!team!or!league,! Phizzles!team!is!a!collaboration!of!individuals!who!have!excelled!in!ticket!sales,!corporate!sponsorships,!digital! sales,!web/social!content!management,!mobile!implementation,!in>game!presentation!and!marketing.!Phizzles! team!knows!how!to!advise!teams/leagues!to!succeed!using!mobile!and!digital!solutions!because,!well,!theyve! walked!in!those!shoes.! ! ! ! ! ! ! ! ! ! Page!3!! !
! ! PROPRIETARY / CONFIDENTIAL! Phizzle, Inc. Redefine Digital ! ! ! ! ! Platform Overview! ! ! ! CLIENT!LIST! Phizzles!unparalleled!platform!and!proven!results!has!grown!a!client!base!ranging!from!professional!sports! teams/leagues,!entertainment!and!media!companies,!wireless!carriers,!retail!establishments!and!Fortune!500! brands!from!across!the!country.!!Below!are!some!of!our!current!partners!and!references!available!upon!request.!! We!hope!yours!will!be!added!next!to!our!family!.! ! ! ! ! ! ! ! ! ! ! ! www.phizzle.com! www.facebook.com/PhizzleInc! www.twitter.com/Phizzle! 1O877OPHIZZLE!(744O9953)! ! ! ! ! ! ! ! ! ! Page!4!! !

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Phizzle Platform Overview 2012

  • 1. ! ! PROPRIETARY / CONFIDENTIAL! Phizzle, Inc. Redefine Digital ! ! ! ! ! Platform Overview! ! ! ! ABOUT!PHIZZLE,!INC.! Phizzle!is!a!leading!technology!provider!of!advanced!mobile!marketing!products!and!digital!advertising!solutions.!! Phizzle!redefines!how!brands!effectively!use!digital!and!mobile!marketing!tools!to!deliver!revenue!and!results.!! Our!platform!enables!our!partners!to!deploy!targeted!and!measurable!social,!online!and!mobile!campaigns!while! delivering!real>time!results.!!Overlaying!a!custom!CRM!system,!our!platform!delivers!analytics!and!measurements! for!every!digital!product!in!our!portfolio,!ensuring!accurate!results!and!better!decision!making!for!future!initiatives! through!our!platform.!!Phizzles!platform!has!been!chosen!by!many!renowned!companies!sports/entertainment,! broadcast!and!retail!industries!to!manage!their!digital!marketing!efforts!including,!Madison!Square!Garden,!the! National!Basketball!Players!Association,!Cablevision,!Home!Team!Marketing,!Fox!Sports!Net,!Fox!News,!Papa! Murphys,!Westfield!Malls!and!a!number!of!professional!sports!teams!like!the!New!York!Knicks,!Philadelphia! 76ers,!Oakland!Raiders,!New!York!Rangers!and!more.!!The!Phizzle!platform!offers!a!variety!of!mobile!and!digital! solutions!including:!!! SMS!CAMPAIGN!MANAGER! Create,!manage,!generate!and!track!mass!SMS!campaigns!and!mobile!lists!using!Phizzles!robust!platform.!! With!lead!generation!tools,!text>to>win,!voting/trivia,!standard!text!back!messages!and!feedback! campaigns!for!profiling!and!data!collection!as!well!as!Refer>A>Friend!capabilities,!the!platform!is!a!one> stop>shop!for!all!of!your!SMS!needs.!!Keyword!generation,!customized!web!and!Facebook!opt>in!codes!and! easy!to!use!tools!for!creation!of!detailed!phone!lists!make!for!creation!of!user>friendly,!targeted!marketing! campaigns.!!The!Phizzle!platform!links!to!Twitter!and!Facebook!account(s)!as!well!to!enable!you!to!manage! the!distribution!of!SMS!alerts!and!social!messages!to!any!one!or!all!of!your!channels!from!one!single! management!system.!!Our!CRM!platform!provides!granular!reporting!and!analytics!at!your!fingertips!as! well!as!complete!access!to!client!administration!options.! ! BROADCASTER!iXTM Everyone!has!a!voice!and!we!want!to!show!it!!A! proprietary!product!and!exclusive!to!Phizzle,! Broadcaster!iXTM!is!a!live!event!presentation!solution! for!television!and!broadcasts!including!scoreboards,! digital!signage!and!the!web.!Broadcaster!iXTM! seamlessly!integrates!with!broadcast!software!and! display!equipment!for!companies!like!Chyron,!Harris,! Daktronics,!ANC,!Cisco!and!others.!!Phizzle!delivers! high>end,!easy>to>customize!graphic!templates!for!use! in!arena,!television!or!mobile!campaigns,!tastefully! incorporating!branded!messages!while!engaging!fans! Develop'unique'creative'to'showcase'and'engage'the' at!more!than!double!the!industry!average.! 'voice'of'your'clients'on'any'video'monitor'in'real8time.! ! ! ! ! ! ! ! ! ! ! Page!1!! !
  • 2. ! ! PROPRIETARY / CONFIDENTIAL! Phizzle, Inc. Redefine Digital ! ! ! ! ! Platform Overview! ! ! ! LOYALTY!REWARDS In!addition!to!Phizzles!core!digital!marketing!tools,! we!also!offer!multiple!community!rewards!and! activation!applications!that!drive!deeper! engagement!and!data!acquisition.!!Loyalty!rewards! can!be!accrued!and!values!placed!on!the! interactions!customers!have!with!your!products!via! mobile,!social,!online!or!even!in!store!interactions.! MOBILE!INTERNET!SOLUTION! Through!Phizzles!mobile!web!builder,!brands!harness! multiple!points!including!browser!search!SEO,!URL!entry,! app!launcher,!mobile!ads!and!text!messaging,!full!website! redirect,!QR!codes!and!email!opened!on!a!device.!!Phizzles! mobile!team!will!help!design!considerations,!the!elements! that!influence!a!mobile!users!return!to!the!site!such!as! speed!at!which!the!site!loads,!navigation,!quality!of! content,!and!help!avoid!pitfalls!by!incorporating!strategy,! design!and!technology. QR!CODE!SOLUTIONS! QR!Codes!provide!additional!branding!and!interactive! ! opportunities!with!your!community.!!With!unlimited!usage! Phizzle'was'nominated'for'a'2011'MMA'Global' and!instant!creation!on!the!platform,!our!QR!codes!can!be! Mobile' Marketing' Award' for' their' use' of' QR' displayed!on!any!medium!including!print,!broadcast!as!well! codes'in'advertising'and'for'sports'brands.! as!digital!displays,!directing!people!to!the!content!you!want! them!to!receive!in!a!much!quicker!fashion.! AUGMENTED!REALITY! Change!the!way!customers!see!your!print!materials!through!their!smartphone!devices!and!have!it!come! alive.!Augmented!Reality!offers!your!brand!a!unique!way!to!engage!customers!by!turning!static!content! into!an!interactive!experience.!!Complete!with!animation,!video,!gaming!and!instant!messaging,!Phizzles! Augmented!Reality!enables!brands!to!deliver!content!that!is!,!well,!unreal!!!! SMARTPHONE!APPLICATION!DEVELOPMENT! Create!a!more!personal!conversation!anytime,!anywhere!and!on!any!Smartphone!with!our!customized! smartphone!applications!that!deliver!unique!content,!push!notifications,!geo>targeting,!multimedia! content!and!a!full!m>commerce!market!place!for!your!brand!and!customers.!!Let!us!develop!a!smarter!way! to!connect!with!your!customers.! ! ! ! ! ! ! ! ! ! Page!2!! !
  • 3. ! ! PROPRIETARY / CONFIDENTIAL! Phizzle, Inc. Redefine Digital ! ! ! ! ! Platform Overview! ! ! ! DIGITAL!AUTOGRAPH! In!partnership!with!Digigraph,!Phizzle!is!the!official! provider!of!personalized!digital!autographs.!!Using! email!and!SMS!channels,!fans!can!receive!personalized! autographs!from!their!favorite!personalities,!athletes,! characters!or!stars.!!With!instant!sharing!features! through!social!channels,!these!elements!are!not!only! unique!collectibles!but!offer!advertising!opportunities! for!brands!that!penetrate!well!beyond!one!device!into! the!social!ecosystem.! SOCIAL!AND!DIGITAL!CONSULTATION Education!is!the!most!important!piece!to!the!entire! equation.!!While!our!platform!offers!a!variety!of! elements!to!enhance!digital!marketing!efforts,!we!also! make!sure!our!clients!are!aware!of!how!to! communicate!with!their!own!team!members!and! clients.!!From!company!training!to!full!rate!card! development!and!asset!creation,!we!offer!digital! consultation!services!from!our!experts!in!each! ' respective!area.!!In!addition,!we!can!train,!advise,! So'You'Think'You'Can'Dance'Tour'2011'digital' manage!and!even!create!social!media!elements!that! autographs'targeted'in'venue'at'attendees' insert!your!brand!into!the!conversations!that!are! taking!place!everyday!online.!! ! SPORTS!AND!ENTERTAINMENT!FOCUS/STAFFING!APPROACH! Since!its!inception,!Phizzle!has!been!a!company!passionate!about!sports.!!Servicing!some!of!the!largest!and!best! known!sports!teams,!venues!and!media!companies!in!the!world,!Phizzle!has!always!remained!true!to!its!core! mission!of!developing!innovative!digital!and!mobile!solutions!designed!especially!for!sports!and!entertainment! properties.!After!all,!we!are!fans!too.!!Phizzles!focus!towards!delivering!innovative!mobile!solutions!to!sports!and! entertainment!properties!is!no!more!apparent!than!in!the!team!members!that!comprise!its!organization.!!With! over!70%!of!its!team!members!having!previous!experience!working!for!a!professional!sports!team!or!league,! Phizzles!team!is!a!collaboration!of!individuals!who!have!excelled!in!ticket!sales,!corporate!sponsorships,!digital! sales,!web/social!content!management,!mobile!implementation,!in>game!presentation!and!marketing.!Phizzles! team!knows!how!to!advise!teams/leagues!to!succeed!using!mobile!and!digital!solutions!because,!well,!theyve! walked!in!those!shoes.! ! ! ! ! ! ! ! ! ! Page!3!! !
  • 4. ! ! PROPRIETARY / CONFIDENTIAL! Phizzle, Inc. Redefine Digital ! ! ! ! ! Platform Overview! ! ! ! CLIENT!LIST! Phizzles!unparalleled!platform!and!proven!results!has!grown!a!client!base!ranging!from!professional!sports! teams/leagues,!entertainment!and!media!companies,!wireless!carriers,!retail!establishments!and!Fortune!500! brands!from!across!the!country.!!Below!are!some!of!our!current!partners!and!references!available!upon!request.!! We!hope!yours!will!be!added!next!to!our!family!.! ! ! ! ! ! ! ! ! ! ! ! www.phizzle.com! www.facebook.com/PhizzleInc! www.twitter.com/Phizzle! 1O877OPHIZZLE!(744O9953)! ! ! ! ! ! ! ! ! ! Page!4!! !