際際滷

際際滷Share a Scribd company logo

Phoenix Coyotes\' Paul Bissonnette

Wendy Rubicam
Wendy Rubicam

1) Paul Bissonnette is a left wing for the Phoenix Coyotes who is known for his notorious Twitter feed and using social media to help build awareness for the Coyotes franchise. 2) While coming from Canada where hockey is very popular, Bissonnette hopes that the Coyotes' recent success will help build more fan support and fill the arena in Glendale. 3) As an enforcer, Bissonnette is not afraid to fight to stand up for his teammates, though he tries to avoid taking penalties that would hurt the team. He sees fighting as an important part of keeping players honest in hockey.

1 of 4
Download to read offline
Our Biggest Loser contestantsmonth 2! 01/11 For men and women get soMe zzzzz... Meet your helP for sleePless nighTs Biz Nasty The Phoenix CoyoTes brawler Paul bissoneTTe Talks TweeTing and fighTing yes, your cell 10 tips for making phoNe caN give your new year's you a diet work! rash... COVER2_SH_0111.indd 1 12/15/10 3:55:58 PM
Coyotes brawler Paul Bissonnette hits center ice and center stage as an athlete and a social media phenomenon By Wendy RuBicam evans PHotos By James PatRick, WWW.PatRickPoRtfolio.com The Coyotes are coming off of one of their best seasons in years, ending their 2009-2010 season in the Stanley Cup playoff quarterfinals, but there are still way too many empty seats in the house. After being signed to a two-year contract in March, left wing Paul Bissonnette seems to be making it his mission to turn Phoenix into a hockey town. Were always looking to improve, he says. That sounds clich辿, but its really the case, as well as keeping this team here, getting fans in the building, and turning this into a winning franchise. Coming from Canada, where hockey reigns supreme, Bissonnette is hoping that the Coyotes recent show of strength will build fan energy and pack the house in Glendale. Theres five million people in the area within an hour radius, I think, he calculates. So, youre telling me we cant get 17,000 people to a game? Thats hard to absorb. While Valley fans may not be as hockey-crazy as their neighbors to the north, Bissonnette is using his notoriety to put a spotlight on the Coyotes. Better known in the world of social media as BizNasty2point0, Bissonnette says that his infamous Twitter feed has helped build awareness for the Coyotes franchise. He insists that he tweets whatever is on his mind and that the social media feed is just a way to have fun and be himself. Its exactly who I am, hes quick to point out. I dont have anyone at home here, so I just talk to the fans basically through Twitter and get a rise out of them and let them into the life of an NHL hockey player. 01/11 Scottsdale HealtH 43 SH_42_47Bisonnette_0111.indd 43 12/13/10 11:07:41 PM
NoRM HALL PHoToGRAPHY Paul Bissonnette Left Wing, Phoenix Coyotes Age: 25 Relationship Status: Single Stats: 65, 220 lbs. Workouts: Dynamic warm-up of active stretching, followed by quick feet or sprints, 30-40 minutes of supersets followed by conditioning. What He Eats: Used to eat a lot in the morning, but has cut back to a protein shake and banana before Bissonnette was forced to shut down his original Twitter account last spring, practice. but came back before this years season as outspoken and out there as ever, Healthy lunch like a deli sub. attracting over 22,000 followers. Doesnt cook, so dinners are The Coyotes dont seem to mind the attention, encouraging homepage out on the town. visitors to nominate BizNasty2point0 as the Must Follow Personality in this years awards sponsored by social media giant, Mashable.com. And, two weeks after voting Food Weakness: None. Nope, opened for this years All Star Game, Bissonnettes larger than life presence online and nothing. Next question. on the ice has earned him more than twice as many votes as team captain Shane Doan. Leading the team in penalty minutes, Bissonnette is an enforcer, one of Penalty Minutes: NHL total154. what he calls a dying breed. He says hes not afraid to get punched in the face, This season: 15. and will gladly step up to take one for the team. An on-ice brawl can take a flat game and build some momentum, and Bissonnette is matter of fact about the Where to Find Him: www.twit- role of fighting in the game. I think its good. It keeps guys honest; it keeps ter.com/biznasty2point0 guys from taking cheap shots for the most part, he says. His philosophy is simple. Hockey is a mans sport. If youre having a Favorite Spots: Mastros and Fox disagreement with someone you just drop the mitts and have at it and thats Restaurants like Modern Steak, True itproblems over. Although he has no problem protecting his teammates, he is Food Kitchen and Culinary Dropout. careful not to put the team at a disadvantage. I dont like taking minorsknock on wood I havent taken one yet this year. I dont screw around taking penalties, being an idiot. Youve got to control the anger, he explains. Dont get the idea that the in-your-face Canadian is all brawn and no brains 44 Scottsdale HealtH 01/11 SH_42_47Bisonnette_0111.indd 44 12/15/10 3:09:16 PM
The Evolution of though. Bissonnette made the switch from defense to offense recently and is working hard to improve his game this season. Hair Loss Treatment I know Im in and out of the lineup as a fourth-liner, so it would definitely be good to establish myself as an every game kind of guy, he shares. He takes his role as an athlete seriously, following a targeted training routine to prepare for his time on the ice. Bissonnette says hockey is one of the toughest sports to train for, because on-ice shifts are pure intensity that require speed Join Us for a Free 15 min and strength. Scalp analysis Youre reacting a lotskating is a lot of workload on your legs and you need the core as well because you need that can those stabilizer muscles, he explains. Its just crazy to explain your think about how many things you need to work on in order hair loss to get your body ready for an NHL season. Bissonnette returned to his hometown in Canada over and how we the summer to work with his trainer. He started out training can help. five days a week, but given the intensity of the workouts, cut back to four. Natural results. At 63 and 220 lbs., Bissonnette trains for explosive speed and strength, with active stretching, sprints and No surgery. No risk. supersets. He says hes stricter about diet when training during the summer, but isnt fanatical about it during the season because hes burning so many calories. He recently filmed a commercial for Taco Bell, and reports on his Twitter feed about eating arena hot dogs every now and then, but if youve seen BizNasty in his sig- nature black speedo, theres no doubt that he takes good care of his body. Bissonnette adds supplements and stresses the impor- tance of water. I think waters a huge thing as an athlete. Hydrating is hugeeven more important than the food Treatment youre putting into your body, he says emphatically. Bissonnette says his role off-ice is that of the clown, the guy who jokes around a lot and keeps things upbeat. And programs starting although his reputation and social media moniker paint a at $98.00 picture of a bad boy, hes among the first to reach out to the community and give back. He was one of a handful of Coyotes per month out visiting sick kids in the hospital last winter, and rounded up some of his single teammates to serve Thanksgiving dinner to the less fortunate at Society of St. Vincent De Paul this year. Ask him what he most wants people to know about him and he will tell you, On the ice I fight a lot and stuff like that, but off the ice Im pretty down to earthI just like to N. Scottsdale have fun and live life for today, and I do. 7450 E Pinnacle Peak Rd, Suite 258 Wendy Rubicam Evans can be contacted via www.rubi- (480) 656-5311 camwriting.com. www.hairgrowthcenters.com 01/11 Scottsdale HealtH 47 SH_42_47Bisonnette_0111.indd 47 12/13/10 11:08:06 PM

More Related Content

Phoenix Coyotes\' Paul Bissonnette

  • 1. Our Biggest Loser contestantsmonth 2! 01/11 For men and women get soMe zzzzz... Meet your helP for sleePless nighTs Biz Nasty The Phoenix CoyoTes brawler Paul bissoneTTe Talks TweeTing and fighTing yes, your cell 10 tips for making phoNe caN give your new year's you a diet work! rash... COVER2_SH_0111.indd 1 12/15/10 3:55:58 PM
  • 2. Coyotes brawler Paul Bissonnette hits center ice and center stage as an athlete and a social media phenomenon By Wendy RuBicam evans PHotos By James PatRick, WWW.PatRickPoRtfolio.com The Coyotes are coming off of one of their best seasons in years, ending their 2009-2010 season in the Stanley Cup playoff quarterfinals, but there are still way too many empty seats in the house. After being signed to a two-year contract in March, left wing Paul Bissonnette seems to be making it his mission to turn Phoenix into a hockey town. Were always looking to improve, he says. That sounds clich辿, but its really the case, as well as keeping this team here, getting fans in the building, and turning this into a winning franchise. Coming from Canada, where hockey reigns supreme, Bissonnette is hoping that the Coyotes recent show of strength will build fan energy and pack the house in Glendale. Theres five million people in the area within an hour radius, I think, he calculates. So, youre telling me we cant get 17,000 people to a game? Thats hard to absorb. While Valley fans may not be as hockey-crazy as their neighbors to the north, Bissonnette is using his notoriety to put a spotlight on the Coyotes. Better known in the world of social media as BizNasty2point0, Bissonnette says that his infamous Twitter feed has helped build awareness for the Coyotes franchise. He insists that he tweets whatever is on his mind and that the social media feed is just a way to have fun and be himself. Its exactly who I am, hes quick to point out. I dont have anyone at home here, so I just talk to the fans basically through Twitter and get a rise out of them and let them into the life of an NHL hockey player. 01/11 Scottsdale HealtH 43 SH_42_47Bisonnette_0111.indd 43 12/13/10 11:07:41 PM
  • 3. NoRM HALL PHoToGRAPHY Paul Bissonnette Left Wing, Phoenix Coyotes Age: 25 Relationship Status: Single Stats: 65, 220 lbs. Workouts: Dynamic warm-up of active stretching, followed by quick feet or sprints, 30-40 minutes of supersets followed by conditioning. What He Eats: Used to eat a lot in the morning, but has cut back to a protein shake and banana before Bissonnette was forced to shut down his original Twitter account last spring, practice. but came back before this years season as outspoken and out there as ever, Healthy lunch like a deli sub. attracting over 22,000 followers. Doesnt cook, so dinners are The Coyotes dont seem to mind the attention, encouraging homepage out on the town. visitors to nominate BizNasty2point0 as the Must Follow Personality in this years awards sponsored by social media giant, Mashable.com. And, two weeks after voting Food Weakness: None. Nope, opened for this years All Star Game, Bissonnettes larger than life presence online and nothing. Next question. on the ice has earned him more than twice as many votes as team captain Shane Doan. Leading the team in penalty minutes, Bissonnette is an enforcer, one of Penalty Minutes: NHL total154. what he calls a dying breed. He says hes not afraid to get punched in the face, This season: 15. and will gladly step up to take one for the team. An on-ice brawl can take a flat game and build some momentum, and Bissonnette is matter of fact about the Where to Find Him: www.twit- role of fighting in the game. I think its good. It keeps guys honest; it keeps ter.com/biznasty2point0 guys from taking cheap shots for the most part, he says. His philosophy is simple. Hockey is a mans sport. If youre having a Favorite Spots: Mastros and Fox disagreement with someone you just drop the mitts and have at it and thats Restaurants like Modern Steak, True itproblems over. Although he has no problem protecting his teammates, he is Food Kitchen and Culinary Dropout. careful not to put the team at a disadvantage. I dont like taking minorsknock on wood I havent taken one yet this year. I dont screw around taking penalties, being an idiot. Youve got to control the anger, he explains. Dont get the idea that the in-your-face Canadian is all brawn and no brains 44 Scottsdale HealtH 01/11 SH_42_47Bisonnette_0111.indd 44 12/15/10 3:09:16 PM
  • 4. The Evolution of though. Bissonnette made the switch from defense to offense recently and is working hard to improve his game this season. Hair Loss Treatment I know Im in and out of the lineup as a fourth-liner, so it would definitely be good to establish myself as an every game kind of guy, he shares. He takes his role as an athlete seriously, following a targeted training routine to prepare for his time on the ice. Bissonnette says hockey is one of the toughest sports to train for, because on-ice shifts are pure intensity that require speed Join Us for a Free 15 min and strength. Scalp analysis Youre reacting a lotskating is a lot of workload on your legs and you need the core as well because you need that can those stabilizer muscles, he explains. Its just crazy to explain your think about how many things you need to work on in order hair loss to get your body ready for an NHL season. Bissonnette returned to his hometown in Canada over and how we the summer to work with his trainer. He started out training can help. five days a week, but given the intensity of the workouts, cut back to four. Natural results. At 63 and 220 lbs., Bissonnette trains for explosive speed and strength, with active stretching, sprints and No surgery. No risk. supersets. He says hes stricter about diet when training during the summer, but isnt fanatical about it during the season because hes burning so many calories. He recently filmed a commercial for Taco Bell, and reports on his Twitter feed about eating arena hot dogs every now and then, but if youve seen BizNasty in his sig- nature black speedo, theres no doubt that he takes good care of his body. Bissonnette adds supplements and stresses the impor- tance of water. I think waters a huge thing as an athlete. Hydrating is hugeeven more important than the food Treatment youre putting into your body, he says emphatically. Bissonnette says his role off-ice is that of the clown, the guy who jokes around a lot and keeps things upbeat. And programs starting although his reputation and social media moniker paint a at $98.00 picture of a bad boy, hes among the first to reach out to the community and give back. He was one of a handful of Coyotes per month out visiting sick kids in the hospital last winter, and rounded up some of his single teammates to serve Thanksgiving dinner to the less fortunate at Society of St. Vincent De Paul this year. Ask him what he most wants people to know about him and he will tell you, On the ice I fight a lot and stuff like that, but off the ice Im pretty down to earthI just like to N. Scottsdale have fun and live life for today, and I do. 7450 E Pinnacle Peak Rd, Suite 258 Wendy Rubicam Evans can be contacted via www.rubi- (480) 656-5311 camwriting.com. www.hairgrowthcenters.com 01/11 Scottsdale HealtH 47 SH_42_47Bisonnette_0111.indd 47 12/13/10 11:08:06 PM