The document outlines the design process of a portable bike rack aimed at providing temporary parking solutions for events with high bicycle traffic. It includes problem identification, market analysis, concept development, and final prototyping, highlighting the importance of safety, ease of use, and transportability. The end result is a lightweight, foldable bike rack design along with complementary features such as a repair station and informational signage, intended for rental by event organizers through the company 'FastPark'.
The document discusses a conceptual design project focused on developing a personal training device to aid older individuals in preventing falls and addressing related health issues, particularly post-hip fractures. It highlights the increasing aging population and associated risks of accidents, emphasizing the need for motivation and rehabilitation strategies to enhance physical activity. Various innovative solutions involving wearable sensors and monitoring devices are proposed to support home rehabilitation and maintain independence among the elderly.
The document presents a concept proposal regarding the future of retail in the clothing industry, developed by students at Tallinn University of Technology in collaboration with the Baltika Group. It discusses the impact of technology on fashion and consumer behavior, emphasizing the integration of physical and digital retail experiences and the importance of self-awareness and independence in shopping. Furthermore, it explores challenges in online shopping, consumer preferences, and insights gathered from interviews about shopping behaviors and desires.
Klips is a versatile clamp designed for hanging rigid panels and banners without damaging the material, suitable for various materials like textiles, glass, and aluminum. The project under R-fix aimed to develop new fixing solutions for contemporary architecture, leveraging advanced 3D design and manufacturing processes. Key focuses included researching fixing methods, collaborating with the Estonian Academy of Arts, and developing prototypes for effective and aesthetically pleasing panel installation.
The project report outlines a collaboration between the Estonian upholstery company Borg and designers from the Estonian Academy of Arts and Tallinn University of Technology, aimed at innovating office furniture solutions. Through extensive research on furniture trends and lifestyle changes, the team identified opportunities for creating new acoustic office accessories under the concept 'mine metsa,' designed to enhance productivity and comfort in workspaces. The report details the development process, market needs, and proposed products that address contemporary challenges in office environments.
The document describes a new hand hygiene product called Handtlers meant for use in hospitals. It aims to provide an effective and natural way to clean hands that is fast, convenient, and can be easily integrated into daily routines. The product uses activated water produced through electrochemical activation, which generates reactive ions and free radicals that act as strong disinfectants. Initial research found that activated water may be a safer alternative to traditional soaps and alcohols, as it causes less skin irritation while still effectively killing germs. Further testing will need to be done to verify the disinfecting capabilities and ensure the activated water maintains its properties for a sufficient duration.
This document provides a report on the conceptual design project for a personal training equipment called Jumpy.
The report begins with background on the project aims, objectives, market research, and concept idea. It identified issues with traditional gym equipment and an opportunity for a product that combines fun, randomness, and team play. Market research examined existing interactive games, sport simulators, and combinations of games and exercise.
The document then outlines the evolving design concepts for Jumpy, a interactive mattress for games and training. It describes different mattress designs and materials considered. User groups are identified as children and teenagers. Potential locations for use and benefits are discussed. Input from a trainer at a trampoline park helped inform the design
Bestnet, an Estonian trailer manufacturer, aims to develop a smart trailer that enhances user awareness regarding issues like overload and weight distribution. The project entails integrating electronics and smart structures to improve trailer performance while also focusing on aerodynamics and material unification to cut costs. Through various research methods and discussions with the company Tiki, the team explored market needs and potential innovations in trailer design.
The document outlines a project focused on identifying public nuisances related to winter and darkness in Estonia, particularly their social and psychological impacts. The research methodologies include literature reviews, interviews, and observations to gather insights on issues such as seasonal affective disorder, social detachment, and safety concerns related to visibility. The ultimate goal is to develop a product, 'Blinkie,' that enhances social interactions and addresses these concerns through design interventions and wearable technology.
The document provides a project report from the Hütt team's autumn 2014/15 design and engineering work. It details their research process including interviews with elderly individuals, visits to elderly centers, and surveys. Their research found that elderly individuals want social interaction, activities, independence, and to feel valued. They also identified common nuisances for the elderly like mobility issues, weather, loneliness, and lack of stimulating places. The report then outlines the team's concept development, prototyping, and design phases as they worked to create a product to address the needs of active elderly individuals in public spaces.
The document outlines a development project focused on addressing public nuisances during winter, particularly the effects of darkness on children's mental health and safety. The project involved research methodologies such as data scavenging, mood-boarding, and conversations, ultimately aiming to create products like personal lighting solutions to enhance visibility and reduce fear of the dark. Key findings highlighted the psychological impacts of winter darkness, advocating for a respectful approach to children's fears while designing effective solutions.
This document provides information about a design project called RoninEar for a luggage system aimed at urban roamers. It discusses the design process, research conducted, target user group, and early concepts developed. The final concept is a luggage system that functions like furniture when stationary, with a lifting hand rail that converts it into a personal clothing rail for easy access during travel. Additional storage compartments are accessible from the front and sides to hold other belongings. The goal is to create a high quality yet minimal and free-flowing luggage solution for modern mobile lifestyles.
The document discusses the evolution of food retail systems, focusing on the challenges of food security and local food production in Estonia. It highlights consumer behavior trends, the impact of globalization on food quality, and the need for innovative solutions to improve the connection between local producers and consumers. The report proposes a new retail concept, 'potateque,' aimed at promoting local food accessibility and sustainability.
The document provides an overview of a development project focused on improving the public perception of public restrooms. It discusses common nuisances faced by users, such as a lack of privacy and cleanliness. Research included visits to local restrooms and interviews with users. Analysis found users were uncomfortable with shared and dirty spaces. The concept presented is a modular restroom system centered around a self-cleaning toilet pod called an "Escape Pod." The pod aims to provide privacy, cleanliness and sustainability through features like a steam-cleaned seat, integrated hand dryer and water recycling. A prototype was built to demonstrate the concept. Further business development is discussed to commercialize the improved public restroom experience.
This document summarizes research on kidney dialysis monitors. The researchers developed an optical method to monitor uremic toxins in blood to improve dialysis quality. Their project involves designing the device body/interface and communication between the dialysis machine and users. The background section describes dialysis and its importance, noting its time-consuming nature and high costs. Research methods included online research, mapping dialysis aspects/problems, observing a hospital dialysis process, and interviewing a patient. Key findings were that many patients are unaware of dialysis effectiveness and monitoring their results could positively influence them. The potential for a device with an improved interface and monitoring was identified.
The e-mergency project aims to enhance the current emergency healthcare system by integrating medically trained volunteers, based on extensive research and interviews which revealed critical gaps in emergency response. The findings indicate a significant lack of confidence and knowledge among bystanders regarding first aid, leading to delays in patient care, while also highlighting inefficiencies in utilizing available medical resources. The proposed solution includes a smartphone application to facilitate data transmission from bystanders to emergency services, aiding quicker response times and improving patient outcomes.
Paseo is a home exercise equipment that mimics stepping in a natural way. It is part of a new business model that rents different equipment and provides training guidance via an online service to engage people unwilling to exercise in gyms.
The project team's task was to design new personal training equipment solutions that address real user needs and make exercise more accessible. They conducted research including gym observations, interviews, and analyzing trends to understand how to best support natural movement and provide options for people who feel uncomfortable training in gyms.
After exploring various sports and fitness trends, the team focused on designing equipment that embraces the human body's natural design for activities like running and an innovative business model for delivering training guidance and rent
The document summarizes a student design project focused on improving wheelchairs used in hospitals. The students conducted research at a hospital to understand issues with existing wheelchairs from the perspectives of patients, doctors, and nurses. They developed a concept called "Wall-C" - a compact wheelchair that folds easily and hangs on a wall for storage. Prototypes were created out of cardboard and aluminum to demonstrate the folding/hanging mechanism. The final report describes the research, concept development, prototypes, and concludes the design successfully addressed the goals of saving space in hospital corridors.
The document focuses on the development of new furniture solutions for teamwork in open office spaces, highlighting the evolution of work environments influenced by technology and management methods. It includes extensive research on existing office furniture, interviews with companies, and a survey assessing workers' preferences and needs regarding office layouts and furniture functionality. The findings suggest the necessity for adaptable, functional, and aesthetically pleasing furniture that can enhance collaboration and address current challenges faced in workplace design.
The document outlines a collaborative project between Tallinn University of Technology and Thulema, aiming to design modern office furniture that adapts to the evolving needs of co-working spaces in Estonia. It discusses research conducted on open office requirements, mobility, and user preferences, highlighting the essential features such as multifunctional use and cable management. The proposed solutions seek to enhance user experience while addressing the need for privacy and comfort in shared work environments.
This document provides a research summary for developing an innovative patient furniture system. It includes insights from interviews and observations of patients and hospital staff. A workshop mapped connections between user needs, activities, and hospital environment factors. Key goals are to improve furniture design for privacy, accessibility, and empowerment of users with disabilities or limited movement. The research aims to inform the development of prototypes that could enhance the patient experience.
The document outlines a project aimed at developing innovative personal training equipment for children aged 7 to 10 to address core muscle development and prevent posture issues. It encompasses market research, defining user needs, and creating a concept for a gaming chair that promotes movement during play to improve physical health. The proposed chair integrates technology and ergonomic design to engage children while ensuring their spine and muscle health is supported.
The document describes a modular curtain wall, panel door, and multi-function door system that offers infinite potential through customization and adaptability. The system is designed for modularity, scalability, and interaction, allowing for modification and growth over time. It is created by a team for efficiency and versatility.
This document provides background information on a project to design a new medication distribution system for a hospital in Estonia. It discusses the current paper-based system which is prone to errors due to handwritten notes and multiple documents. The project aims to create a safer digital system to help prevent medication errors by nurses. It provides context on patient safety being an important but under-addressed issue in Estonian healthcare policy. The document outlines the objectives to design a system that makes it harder for errors to occur and easier for nurses to do their job correctly. It also gives an overview of common causes of medication errors to help inform the new design.
The document provides an overview of food history, sustainability, and waste, highlighting the evolution of food systems from ancient times to the present. It discusses the complexity of the current food system, the significant amount of food waste generated worldwide, and the need for more sustainable practices in food production and consumption. The text emphasizes the importance of food as a basic human necessity and the cultural significance of eating while calling for a collective effort to address food-related issues.
The document explores the evolving landscape of retail, emphasizing the importance of social interactions in shopping experiences. It outlines research methodologies, including surveys and interviews, to understand consumer behavior and preferences, highlighting a shift towards valuing authentic recommendations over advertisements. The project aims to design a human-centered retail concept that enhances customer experiences by integrating both physical and digital shopping elements.
The report explores the evolving landscape of the retail clothing industry, emphasizing the importance of adapting to the changing preferences and expectations of consumers, particularly Generation Z. It highlights the necessity for retailers to incorporate technology, customization, and personalized shopping experiences to engage customers effectively. The research includes ethnographic studies, interviews, and surveys to identify current issues and future trends that retailers should address to remain competitive.
The document outlines the process and findings from a design studio project focused on developing a portable brain scanner. It summarizes the research phases which included understanding brain anatomy, existing brain scanning technologies, and potential use cases. Analysis determined the focus should be on improving patient outcomes in a hospital setting. The defining phase included creating a patient journey map, identifying key users like paramedics and radiologists, and design requirements. Three potential use cases were developed and pitched to medical professionals to help further understand needs.
The document outlines a project focused on identifying public nuisances related to winter and darkness in Estonia, particularly their social and psychological impacts. The research methodologies include literature reviews, interviews, and observations to gather insights on issues such as seasonal affective disorder, social detachment, and safety concerns related to visibility. The ultimate goal is to develop a product, 'Blinkie,' that enhances social interactions and addresses these concerns through design interventions and wearable technology.
The document provides a project report from the Hütt team's autumn 2014/15 design and engineering work. It details their research process including interviews with elderly individuals, visits to elderly centers, and surveys. Their research found that elderly individuals want social interaction, activities, independence, and to feel valued. They also identified common nuisances for the elderly like mobility issues, weather, loneliness, and lack of stimulating places. The report then outlines the team's concept development, prototyping, and design phases as they worked to create a product to address the needs of active elderly individuals in public spaces.
The document outlines a development project focused on addressing public nuisances during winter, particularly the effects of darkness on children's mental health and safety. The project involved research methodologies such as data scavenging, mood-boarding, and conversations, ultimately aiming to create products like personal lighting solutions to enhance visibility and reduce fear of the dark. Key findings highlighted the psychological impacts of winter darkness, advocating for a respectful approach to children's fears while designing effective solutions.
This document provides information about a design project called RoninEar for a luggage system aimed at urban roamers. It discusses the design process, research conducted, target user group, and early concepts developed. The final concept is a luggage system that functions like furniture when stationary, with a lifting hand rail that converts it into a personal clothing rail for easy access during travel. Additional storage compartments are accessible from the front and sides to hold other belongings. The goal is to create a high quality yet minimal and free-flowing luggage solution for modern mobile lifestyles.
The document discusses the evolution of food retail systems, focusing on the challenges of food security and local food production in Estonia. It highlights consumer behavior trends, the impact of globalization on food quality, and the need for innovative solutions to improve the connection between local producers and consumers. The report proposes a new retail concept, 'potateque,' aimed at promoting local food accessibility and sustainability.
The document provides an overview of a development project focused on improving the public perception of public restrooms. It discusses common nuisances faced by users, such as a lack of privacy and cleanliness. Research included visits to local restrooms and interviews with users. Analysis found users were uncomfortable with shared and dirty spaces. The concept presented is a modular restroom system centered around a self-cleaning toilet pod called an "Escape Pod." The pod aims to provide privacy, cleanliness and sustainability through features like a steam-cleaned seat, integrated hand dryer and water recycling. A prototype was built to demonstrate the concept. Further business development is discussed to commercialize the improved public restroom experience.
This document summarizes research on kidney dialysis monitors. The researchers developed an optical method to monitor uremic toxins in blood to improve dialysis quality. Their project involves designing the device body/interface and communication between the dialysis machine and users. The background section describes dialysis and its importance, noting its time-consuming nature and high costs. Research methods included online research, mapping dialysis aspects/problems, observing a hospital dialysis process, and interviewing a patient. Key findings were that many patients are unaware of dialysis effectiveness and monitoring their results could positively influence them. The potential for a device with an improved interface and monitoring was identified.
The e-mergency project aims to enhance the current emergency healthcare system by integrating medically trained volunteers, based on extensive research and interviews which revealed critical gaps in emergency response. The findings indicate a significant lack of confidence and knowledge among bystanders regarding first aid, leading to delays in patient care, while also highlighting inefficiencies in utilizing available medical resources. The proposed solution includes a smartphone application to facilitate data transmission from bystanders to emergency services, aiding quicker response times and improving patient outcomes.
Paseo is a home exercise equipment that mimics stepping in a natural way. It is part of a new business model that rents different equipment and provides training guidance via an online service to engage people unwilling to exercise in gyms.
The project team's task was to design new personal training equipment solutions that address real user needs and make exercise more accessible. They conducted research including gym observations, interviews, and analyzing trends to understand how to best support natural movement and provide options for people who feel uncomfortable training in gyms.
After exploring various sports and fitness trends, the team focused on designing equipment that embraces the human body's natural design for activities like running and an innovative business model for delivering training guidance and rent
The document summarizes a student design project focused on improving wheelchairs used in hospitals. The students conducted research at a hospital to understand issues with existing wheelchairs from the perspectives of patients, doctors, and nurses. They developed a concept called "Wall-C" - a compact wheelchair that folds easily and hangs on a wall for storage. Prototypes were created out of cardboard and aluminum to demonstrate the folding/hanging mechanism. The final report describes the research, concept development, prototypes, and concludes the design successfully addressed the goals of saving space in hospital corridors.
The document focuses on the development of new furniture solutions for teamwork in open office spaces, highlighting the evolution of work environments influenced by technology and management methods. It includes extensive research on existing office furniture, interviews with companies, and a survey assessing workers' preferences and needs regarding office layouts and furniture functionality. The findings suggest the necessity for adaptable, functional, and aesthetically pleasing furniture that can enhance collaboration and address current challenges faced in workplace design.
The document outlines a collaborative project between Tallinn University of Technology and Thulema, aiming to design modern office furniture that adapts to the evolving needs of co-working spaces in Estonia. It discusses research conducted on open office requirements, mobility, and user preferences, highlighting the essential features such as multifunctional use and cable management. The proposed solutions seek to enhance user experience while addressing the need for privacy and comfort in shared work environments.
This document provides a research summary for developing an innovative patient furniture system. It includes insights from interviews and observations of patients and hospital staff. A workshop mapped connections between user needs, activities, and hospital environment factors. Key goals are to improve furniture design for privacy, accessibility, and empowerment of users with disabilities or limited movement. The research aims to inform the development of prototypes that could enhance the patient experience.
The document outlines a project aimed at developing innovative personal training equipment for children aged 7 to 10 to address core muscle development and prevent posture issues. It encompasses market research, defining user needs, and creating a concept for a gaming chair that promotes movement during play to improve physical health. The proposed chair integrates technology and ergonomic design to engage children while ensuring their spine and muscle health is supported.
The document describes a modular curtain wall, panel door, and multi-function door system that offers infinite potential through customization and adaptability. The system is designed for modularity, scalability, and interaction, allowing for modification and growth over time. It is created by a team for efficiency and versatility.
This document provides background information on a project to design a new medication distribution system for a hospital in Estonia. It discusses the current paper-based system which is prone to errors due to handwritten notes and multiple documents. The project aims to create a safer digital system to help prevent medication errors by nurses. It provides context on patient safety being an important but under-addressed issue in Estonian healthcare policy. The document outlines the objectives to design a system that makes it harder for errors to occur and easier for nurses to do their job correctly. It also gives an overview of common causes of medication errors to help inform the new design.
The document provides an overview of food history, sustainability, and waste, highlighting the evolution of food systems from ancient times to the present. It discusses the complexity of the current food system, the significant amount of food waste generated worldwide, and the need for more sustainable practices in food production and consumption. The text emphasizes the importance of food as a basic human necessity and the cultural significance of eating while calling for a collective effort to address food-related issues.
The document explores the evolving landscape of retail, emphasizing the importance of social interactions in shopping experiences. It outlines research methodologies, including surveys and interviews, to understand consumer behavior and preferences, highlighting a shift towards valuing authentic recommendations over advertisements. The project aims to design a human-centered retail concept that enhances customer experiences by integrating both physical and digital shopping elements.
The report explores the evolving landscape of the retail clothing industry, emphasizing the importance of adapting to the changing preferences and expectations of consumers, particularly Generation Z. It highlights the necessity for retailers to incorporate technology, customization, and personalized shopping experiences to engage customers effectively. The research includes ethnographic studies, interviews, and surveys to identify current issues and future trends that retailers should address to remain competitive.
The document outlines the process and findings from a design studio project focused on developing a portable brain scanner. It summarizes the research phases which included understanding brain anatomy, existing brain scanning technologies, and potential use cases. Analysis determined the focus should be on improving patient outcomes in a hospital setting. The defining phase included creating a patient journey map, identifying key users like paramedics and radiologists, and design requirements. Three potential use cases were developed and pitched to medical professionals to help further understand needs.
This document summarizes research conducted on doors. It explores doors from different perspectives such as their history and culture, how they differentiate space, user interactions, levels of control, manufacturing and more. The research utilized methods such as interviews, literature reviews, and observations. It presents three conceptual door projects: Modular Panel Door, Multifunctional Folding Door, and Veil Dynamic Curtain Wall. The overall goal was to understand how doors can be developed as communication tools.
The document discusses designing solutions to improve the transportation of immobile patients within a hospital. It begins with background information on the challenges currently faced, such as the physical strain on nurses from moving patients. Three concept prototypes are then presented for a device that would aid in moving patients between beds and wheelchairs. The first prototype utilizes pneumatic pistons but is dismissed as too costly. The second operates manually using levers to reduce strain. The third prototype functions using translation and rotation controlled from one central point. Both ergonomic and structural analyses are presented. In summary, the document explores designing a patient handling device to improve safety, comfort and ease of use.
This document provides a development project report for improving patient dignity at the North Estonia Medical Centre Foundation. It includes an introduction outlining the objective to gain understanding of hospital systems and services to improve medical care with an emphasis on safety and dignity. It then covers research methods, concepts explored, development process, evaluation, and resources. Key areas of focus from the research included privacy, control, personalization and the healthcare environment as they relate to patient dignity.
This document provides details of a student design project to redesign a hospital bathroom. It begins with introducing the student team and their tutors. It then describes the team's initial visit to the hospital where they observed issues with the current bathrooms like a lack of accessibility and privacy. The document outlines the many tasks hospital staff perform and explains why improving the bathroom could help patients and staff. It presents the team's concepts for an improved bathroom including movable blocks, direct access from patient rooms, and a "sauna-like" design. The team selected a concept featuring a curved bench to aid patient movement. The document discusses ergonomic considerations for the toilet seat to accommodate a wide range of users.
The document outlines research conducted for a student project designing a kitchen for the elderly, including investigating the needs and challenges of elderly users through home visits and interviews, examining existing kitchen solutions, and developing three conceptual designs which were then analyzed and merged into a single solution. The team conducted user research, identified key issues with current kitchen designs, created personas and journey maps, and worked with a kitchen manufacturer to develop an improved kitchen design for aging adults.
This document discusses the need for kitchen designs tailored for elderly people. As medical advances increase life expectancy in developed countries, the population aged 65 and over is growing significantly. Traditional kitchens do not meet the needs of active elderly individuals and their changing eating habits. Well-designed kitchens should adapt to a person's abilities at any age rather than requiring them to adapt their abilities to the kitchen. The document outlines research into existing solutions and concepts for age-friendly kitchen designs.
The document discusses the design and development of yurt camping equipment tailored for elderly users, focusing on addressing their physical constraints and discomforts associated with traditional camping. It outlines user-centered research methods, identifies market opportunities, and presents various concepts and product requirements for the proposed solution, which includes an inflatable structure made from specific materials. The document concludes with a prototype and dimensions of the final product.
Why you should attend this event
Talk Title: AI-Driven Personalization in UX: Designing for One in a Million
In this session, Sultan Shalakhti explores how artificial intelligence is reshaping user experience through smart, adaptive personalization. From e-commerce to banking, personalized design has become a key differentiator—when done right. Learn how to apply AI tools to enhance user journeys, balance personalization with privacy, and build experiences that feel uniquely human. This talk blends strategy, ethics, and real-world use cases for UX professionals ready to embrace the future.
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What you will learn in this session
Understand the Core Concepts of AI-Driven Personalization
Explore UX Design Strategies for Hyper-Personalization
Identify Key Tools and Technologies Behind Personalization
Evaluate the Ethical and Privacy Considerations
Apply Personalization Tactics to Real UX Challenges
Discovery… it’s more than just finding a piece of information to complete a specific task. It’s more than just search… it is uncovering the unexpected, the “aha!” moment, or the deeper story behind a familiar subject. It is an experience – the user experience – within a digital space.
This presentation begins by looking at some design examples within the cultural heritage domain that are crafted to foster and encourage curiosity, leading to discovery. Examples draw on different subjects, particularly ones that blend content from different genres and countries. We will unpack design approaches that deliberately invite curiosity and “horizontal navigation” through different information paths. Then, we will look more closely at some techniques that UX designers can use to shape these experiences, such as how to leverage the user’s context of use, how to integrate cultural contexts, and how to gracefully find meaning in large scale data sets.
Ideo on friction - resource to aid you in that processvikram sood
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It’s natural for business leaders to avoid friction at all costs. When left
unchecked, friction can be costly, both in terms of money and morale.
For large organizations seeking to diversify their offer by building a new venture, there’s often tension between the parent company and the fledgling. The new venture holds potential rewards, but also potential risk, as it introduces new models, metrics, and norms.
But what if you could harness the kinetic energy that friction causes, and use it to catapult your venture toward success? In the right conditions, friction can show you the difference between how you’ve been operating, and how you need to be.
This resource was created to aid you in that process. The cards in this deck introduce nine common frictions that arise when building new ventures, how each could derail you, and how someone else has used them to fuel success.
Simone Laubscher ABC: Redefining Sustainable Luxury in the UAE Fashion SceneSimone Laubscher ABC
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Visionary designer Simone Laubscher ABC is making waves in the United Arab Emirates with her groundbreaking approach to fashion that combines haute couture with conscious living. Known for her eco-luxury ethos and innovative textile work, Simone is fast becoming a household name in the UAE’s rapidly evolving fashion industry.
Rooted in her global upbringing and commitment to sustainability, Simone Laubscher ABC brings a fresh perspective to the Middle Eastern fashion landscape. Her label seamlessly fuses the refinement of European tailoring with the rich cultural vibrancy of the Gulf, creating collections that are not only elegant but environmentally responsible.
Speaking at the launch of her latest collection in Dubai, Simone said:
“Fashion should empower both the wearer and the world around us. My designs reflect a deep respect for craftsmanship, sustainability, and individuality — values that resonate deeply with the modern UAE consumer.”
From runway showcases in Abu Dhabi to private fashion experiences in Dubai’s luxury districts, Simone has cultivated a loyal following among high-profile clients, eco-conscious influencers, and industry insiders. Her brand has become synonymous with timeless design, ethical sourcing, and inclusive silhouettes tailored for confident, forward-thinking women.
Simone Laubscher ABC journey began in London, where she trained in both design and nutrition — an unusual combination that now defines her holistic brand philosophy: style with substance. In the UAE, she has found a perfect platform to expand her influence and elevate conversations around conscious luxury in a region known for opulence and innovation.
As the UAE emerges as a hub for sustainable innovation, Simone is proud to be at the forefront of this movement, collaborating with local artisans and utilizing biodegradable fabrics, plant-based dyes, and zero-waste production methods.
Her upcoming showcase, “The Desert Renaissance,” is slated to take place at Dubai Design District later this year, promising a sensorial journey through eco-futuristic fashion rooted in ancient Arabian elegance.
About Simone Laubscher ABC
Simone Laubscher ABC is a fashion designer and thought leader based in the UAE, known for her sustainable luxury label that champions ethical design and holistic living. Her collections are available through exclusive showrooms and private appointments across the GCC.
2025 UX Connect Aarhus - garbage in garbage out.pptxCaroline Jarrett
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There’s a big push to implement AI everywhere, hoping for better productivity and faster decisions. To get the best out of any AI, it helps to start with good quality data.
So what are we doing to measure our error rates and data quality?
In this workshop, Caroline gave participants the opportunity to compare thoughts on error rates, including trying a new six-aspect framework for errors.
Data quality isn’t static. The session also considered how data might deteriorate over time or in other ways, with a chance to share ideas about people are measuring that, too.
The session ended with “tips and next steps”: an opportunity to consider what what participants now need to find out or do differently.
Participant takeaways:
What do we think good data quality is? How are we currently defining it?
How are we measuring error rates and data quality at the moment?
How much do we know about the consequences of errors in our data?
What ways of measuring error rates and data quality are practical and where can we make improvements?