際際滷

際際滷Share a Scribd company logo

PHRIND Process Manual

J
Jenn Wu

The document provides details on the process and design for a wearable epinephrine necklace product called PHRIND. It includes sections on brainstorming concepts, creating a brand map and logo design, developing the business system including letterhead and business cards, and designing the packaging. The packaging design process involved case studies, sketches, digital mockups, and a final triangular product design inspired by a bee's stinger to hold the epinephrine dose. The goal was to create sustainable, efficient, and stable product packaging that combined aspects of biomimicry.

1 of 23
Download to read offline
1 PROCESS M ANUAL by jennifer wu
32
54 4 8 12 16 30 40 BRAINSTORMING LOGO BUSINESS SYSTEM PACKAGING BRANDING DESIGN ANALYSIS TABLE OF CONTENTS
76 5 6 PRELIMINARY RESEARCH BRAIN MAP BRAINSTORMING PRELIMINARY RESEARCH OBJECTIVE The objective is to create a product packaging design that combines aspects of biominicry, efficiency, stabili- ty, and sustainability. The process breaks down to cre- ating the logo, compiling a business system, and con- structing a package for the product. CONCEPTS I came up with many different concepts playing around with ideas of the honeycomb shape, the bee wings, the chemical body structure, etc. I thought about what I wanted in the design and tried to expand on what was most important. INSPIRATION My inspiration came from my love of geometric jewel- ry pieces and also the fact that I had sisters in my so- rority allergic to bees. Their Epipens were always hard to carry around all the time with you and bulky to keep in your pocket.
98 BRAIN MAP A brain map was constructed to help focus in on the brand and the ideas to construct a better branding im- age and a direction to head towards. Narrowing down to the concept of a wearable epinephrine necklace, I created a map to showcase the attributes most import- ant to the company.
1110 LOGO DESIGN SKETCHES Sketches were made to explore the different possibilites for the medical necklace brand. 9 10 11 SKETCHES DIGITAL MOCK-UPS FINALIZED LOGO
1312 PANTONE 1215 C PANTONE 7509 C PANTONE Cool Gray 4 C PANTONE Cool Gray 9 C LOGO PROTOTYPES DIGITAL MOCKUPS These are a few explorations Ive come up with for the logo. I decided on a 3D shape because it creates a nice optical illusion and adds a dimensional quality to a flat, planar icon. As for colors, it was agreed upon that harsher contrasts such as the logo prototype on the bottom left would create more chaos and uneasiness to the user. The logo is supposed to symbolize freedom, help, and beauty. It is supposed to free the user of any fear of the outdoors and of bees. In order to maintain this peaceful, calm message, the logo needs to embody that. The colors were finalized with example on the bottom right, hav- ing a light mustardy yellow for the top and a tame, tannish brown for the bottom. PANTONE Cool Gray 4 C PANTONE Cool Gray 9 C FINALIZED LOGO An implied 3 dimensional diamond acts as the front of PHRIND. It is not only a diamond, but also a double edge sword to play off the irony of combating a bee sting with a needle. The lines on the logo represent the strength in a bees horizontal stripes and the 3d aspect plays off of a jewels form. It is beautiful and powerful.
1514 BUSINESS SYSTEM 13 14 15 LETTERHEAD BUSINESS CARD ENVELOPE LETTERHEAD The letterhead functions as a stationary for business proposals, inquiries, letters, and communicating with the client. PAPER SIZE Paper size is the standard US letterhead size 8.5 x 11. The letterhead will be printed on Tycoon Beige Letterhead which is inkjet and laser printer compatible, acid and lignin free, and has a 70 lb text stock. PAPER TYPE P H R I N D sdf 123 Honeycomb St. Davis,CA 95616 530-PHR-INDD www.phrind.com To Whom It May Concern: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent sed lorem consequat, accumsan elit nec, finibus tortor. Donec tempus, risus sed aliquam vehicula, justo dui dapibus turpis, ut porta orci lectus sed ante. Suspendisse non ultrices est. Phasellus lacinia bibendum sem. Etiam vestibulum, est at finibus interdum, urna nisi auctor nunc, nec pellentesque felis orci ut ante. Aliquam quis lectus venenatis, porttitor urna ac, dignissim turpis. Phasellus pulvinar odio id efficitur feugiat. Aliquam a magna eget elit venenatis venenatis. Integer sodales enim consecte- tur fringilla tincidunt. Vestibulum nisl turpis, efficitur hendrerit mauris at, suscipit tincidunt mauris. Nam sollicitudin justo eget erat luctus facilisis. Nunc eu consequat enim, id fringilla nisl. Vestibulum tincidunt finibus nibh, at vestibulum dolor vulputate quis. Pellentesque fringilla, lorem in aliquam molestie, mi enim auctor nunc, laoreet suscipit risus lectus sollicitudin nisi. Praesent quis odio vel massa lacinia tristique a ut urna. Fusce dapibus nulla lacus, ac hendrerit dolor imperdiet eget. Sed semper quam eget auctor efficitur. Praesent id mi tincidunt, fermentum felis vel, tempus eros. Integer fringilla dolor lobortis interdum posuere. Cras orci lorem, malesuada non erat sodales, auctor accumsan nunc. Cras ultricies, nisl eget tincidunt tincidunt, ipsum ipsum lobortis odio, nec pellentesque ligula enim eu tortor. Morbi iaculis purus vitae efficitur semper. Donec sed ante et lacus tristique mollis et nec quam. Vivamus sed vestibulum neque. Ut id odio sit amet nisi auctor pretium a nec erat. Suspendisse in libero et massa rutrum tempus. Ut auctor purus neque, sed imperdiet justo blandit sagittis. Cras commodo commodo porta. JENNIFER WU founder
1716 BUSINESS CARD The business card consists of the logo displayed at a diagonal to hit the 90 degree angle of the card perfectly in the middle. The same logo is mirrored on the opposite side of the card along with the name of our business and our information. CARD SIZE Card size is standard US card size 3.5 x 2. The card will be printed on Premium Luxe paper stock with a blind deboss on the logos lines and a 12pt thickness. CARD TYPE P H R I N D 123 Honeycomb St. Davis, CA 95616 530-PHR-INDD www.phrind.com J E N N I F E R W U founder ENVELOPE The envelope dares to be more on the artistic, adventurous side, complete with the logo halved on the envelopes flap as well as a color block form for the inside. ENVELOPE SIZE Envelope size is standard US size 9.5 x 4.125. The envelope material will be LUX-4860-07 (SKU) in Nude with an 80 lb paper weight. Inside of envelope will contain the logo on LUX lining. ENVELOPE TYPE P H R I N Dsdf 123 Honeycomb St. Davis,CA 95616 530-PHR-INDD
1918 PACKAGING 17 21 22 23 24 CASE STUDIES SKETCHES DIGITAL MOCK-UPS MODEL MOCK-UP FINALIZED PACKAGE CASE STUDIES Case studies were done to find inspiration for the biomimicry of the project.
2120
2322 SKETCHES These were first drafts for the packaging. I explored different shapes and sizes for a variety of options to choose from.
2524 SOLID/METALLIC CARDSTOCK CLEAR PLASTIC bed can be carved from foam core LOGO HERE P H R I N D detach click-on cap here and inject into knee A B CE F A B E nutritional facts warnings ingredients Directions website phone number address C PHRIND injects one 0.3 mg intramuscular dose of epinephrine from epinephrine injection 1:1000 USP (O.3 mL). Discard necklace attachment after use and contact us at: 530-PHR-INDD or at phrind.com for a new re鍖ll. Instruction pamphlet included inside. Pull down P H R I N D PHRIND is there to eliminate the fear of the outside world. A wearable, epinephrine necklace for bee stings for portability, convenience, and safety. P H R I N D A wearable, epinephrine necklace for bee stings for portability, convenience, and safety. PHRINDinjects one0.3 mgintramuscular dose ofepinephrinefrom epinephrineinjection 1:1000USP(O .3 mL). Discard necklaceattachmentafteruse andcontactusat: 530-PHR-INDDoratphrind.com foranew re鍖ll. Instructionpamphletincludedinside. PH RIN D A wea ra ble,ep inep hr ine ne ck lace fo r bee stingsfo rpor ta bility,co nv en ienc e, and sa fety. PULL DOWN PULL DOWN PULL DOWN WARNINGS: - For allergic emergencies (anaphylacix) only. - Replace if needle is bent or broken. - Do not expose to extreme temperatures. - Make sure necklace cap is secured tightly before wearing. - Make sure to read the instruction pamphet before use. FOR MORE INFORMATION: Visit our website:www.PHRIND.com where you can sign up for free re鍖ll reminders and get connected with other PHRIND users. ANY QUESTIONS? Give us a call at 530-PHR-INDD during our operating hours (Mon-Fri 8am-5pm PST) Manufactured for Medical Bee Specialty L.P.,Davis,CA 95618,by Honeys Associate Tech,Inc.,Los Angeles,CA 90210,USA,a company PHRIND is a registered trademark of Medical Bee Specialty L.P.of Davis,CA 95618 USA 息 2015 by Honey Associate Tech,Inc. WARNINGS: - For allergic em ergencies (anaphyla cix) only. - Replace if needle is bent or broken. - Do not expose to extreme temperatures. - Make sure necklace cap is secured tightly before wearing. - Make sure to read the instruction pamphet before use. FOR MOR E INFORM ATION: Visit our website:ww w.PHRIND .co m wh ere you can sig n up for free re鍖ll reminders and get connected with other PHRIND users. AN Y QU ESTIO NS ? Give us a call at 530-PHR-INDD during our operating hours (Mon-Fri 8am-5pm PST) Ma nufac tured for Me dic al Bee Specialty L.P.,Davis,CA 95618,by Honeys Associa te Tech,Inc .,Los Angeles,CA 90210,USA,a comp any PHRIN D is a reg istere d tradema rk of Me dic al Bee Specialty L.P.of Davis,CA 95618 USA 息 2015 by Honey Associa teTech,Inc . DIGITAL MOCK-UPS I decided on a triangular product to mimic the overall theme and style I have based around the logo. The biomimicry is the bees stinger. The stinger is a vessel to hold venom and the PHRIND package is a vessel to hold the antidote.
2726 nutritional facts warnings ingredients Directions website phone number address Pull down PHRINDinjectsone0.3mgintramuscular doseofepinephrinefrom epinephrineinjection 1:1000USP(O.3mL). Discardnecklaceattachmentafteruseandcontactusat: 530-PHR-INDDoratphrind.com foranew re鍖ll. Instructionpamphletincludedinside. PH RIN D A wearable,epinephrine necklace for bee stingsforportability,convenience,and safety. PULL DOWN PULL DOWN PULL DOWN WARNINGS: - For allergic emergencies (anaphylacix) only. - Replace if needle is bent or broken. - Do not expose to extreme temperatures. - Make sure necklace cap is secured tightly before wearing. - Make sure to read the instruction pamphet before use. FOR MORE INFORMATION: Visit our website:www.PHRIND.com where you can sign up for free re鍖ll reminders and get connected with other PHRIND users. ANY QUESTIONS? Give us a call at 530-PHR-INDD during our operating hours (Mon-Fri 8am-5pm PST) Manufactured for Medical Bee Specialty L.P.,Davis,CA 95618,by Honeys Associate Tech,Inc.,Los Angeles,CA 90210,USA,a company PHRIND is a registered trademark of Medical Bee Specialty L.P.of Davis,CA 95618 USA 息 2015 by Honey Associate Tech,Inc. WARNINGS: - For allergic emergencies (anaphylacix) only. - Replace if needle is bent or broken. - Do not expose to extreme temperatures. - Make sure necklace cap is secured tightly before wearing. - Make sure to read the instruction pamphet before use.FOR MORE INFORMATION: Visit our website:www.PHRIND.com where you can sign up for free re鍖ll reminders and get connected with other PHRIND users. ANY QUESTIONS? Give us a call at 530-PHR-INDD during our operating hours (Mon-Fri 8am-5pm PST) Manufactured for Medical Bee Specialty L.P.,Davis,CA 95618,by Honeys Associate Tech,Inc.,Los Angeles,CA 90210,USA,a company PHRIND is a registered trademark of Medical Bee Specialty L.P.of Davis,CA 95618 USA 息 2015 by Honey AssociateTech,Inc. MODEL MOCK-UP My first attempt explored the way the package could be ripped open. It proved unsuccessful due to the plastic front getting in the way and further revisions were made to accomodate this constraint.
2928 PACKAGING REPLACEMENT The other competitor for PHRIND is the Epipen which comes in a yellow box shown here. The pen itself is surrounded by a bulky plastic tube with instructions on the pen.
3130 FINALIZED PACKAGING My final package fixed minor technical issues found in the first prototype of the pacakge and changed the layout of the opening. It would don a push tab that will grant easy access to the necklace inside. PHRINDinjectsone0.3mgintramuscular doseofepinephrinefrom epinephrineinjection 1:1000USP(O.3mL). Discardnecklaceattachmentafteruseandcontactusat: 530-PHR-INDDoratphrind.com foranew re鍖ll. Instructionpamphletincludedinside. PH RIN D A wearable,epinephrine necklace for bee stingsforportability,convenience,and safety. PULL DOWN WARNINGS: - For allergic emergencies (anaphylacix) only. - Replace if needle is bent or broken. - Do not expose to extreme temperatures. - Make sure necklace cap is secured tightly before wearing. - Make sure to read the instruction pamphet before use.FOR MORE INFORMATION: Visit our website:www.PHRIND.com where you can sign up for free re鍖ll reminders and get connected with other PHRIND users. ANY QUESTIONS? Give us a call at 530-PHR-INDD during our operating hours (Mon-Fri 8am-5pm PST) Manufactured for Medical Bee Specialty L.P.,Davis,CA 95618,by Honeys Associate Tech,Inc.,Los Angeles,CA 90210,USA,a company PHRIND is a registered trademark of Medical Bee Specialty L.P.of Davis,CA 95618 USA 息 2015 by Honey AssociateTech,Inc. PUSHTAB INWARD
3332 BRANDING 31 32 33 ABOUT THE COMPANY PRODUCT SPECIFICATIONS MARKETING ABOUT THE COMPANY NEEDS Bees, an insect which pollinates our flowers and brings honey to our tables, coexist with humans in the city, suburbs, and countryside. Because of their abundant population size and close proximity to us, the possibili- ty of getting stung by one is unsurprisingly high. This creates a huge risk for those allergic to their venom and could cause the individual to develop anaphylaxis (a lethal body reaction). Currently on the market, most products available for patients allergic to bee stings come in the form of a bulky, pen-like container (EpiP- en) or an expensive, talking box (Auvi-Q). These are inconvenient to carry around all the time and are not easily stored. OBJECTIVE The objective is to market a necklace containing enough epinephrine to save an individual from anaphy- laxis until the paramedics arrive. The necklace should be light-weight, made of recyclable plastic, contains a needle that is securely hidden but can be activated upon request, and the epinephrine should be replaca- ble whenever it is used. This will not only reduce the amount of material epinephrine pens waste with pens being disposed of after every use. In order to market this necklace, a clean and calming branding strate- gy should be made. It is a jewelry piece, but it is also placed in a professional, medical setting where it must be promising for a doctor to recommend or prescribe to a patient. It should also reduce a carbon footprint made by its competitors by using replacable capsules made of recycled plastic and a packaging that uses minimal amount of material. BACKGROUND PHRIND is a jewelry-medical company that creates wearable doses of epinephrine. It is meant to be worn by those who are lethally allergic to bee stings and is meant to act as a fashionable piece that is added seam- lessly and beautifully to any outfit. The necklace has a small, but potent amount of epinephrine encapsulated in a light-weight, portable container to curb a patient over until the paramedics arrive. AUDIENCE The targeted audience is women ages 16+. High school girls Travelers/explorers/cosmopolitans Collegians Young-preppy women middle to upper middle class
3534 PRODUCT STRATEGY This projects marketing campaign will consist of marketing the necklace to hospitals and pharmacies with informative brochures and posters, creating a magazine ad for health and wellness/medical magazines, and creating a website for a larger advertising market. Further steps would be to create promotional items such as shirts, pens, and tote bags for medical conventions/expos just to get the name out there.
3736 MAGAZINE Magazine ads will be placed inside medical and health magazines to draw in a specific demographic. a wearable, epinephrine necklace for those allergic to bee stings. P H R I N D check us out: PHRIND.com POSTERS Posters will be hung around medical buildings, in shopping malls, and on bulletin boards to raise awareness.
3938 APP/WEBSITE A website acts as the official store front to PHRIND, making it easily accessible for clients and easily reachable across a broad market. An app makes it easy for wearers to refill their prescription, find a location/pharmacy for easy pickup, contact info and messaging for good client communication, and a place to shop for different PHRIND accessories. PROMOTIONAL ITEMS Promotional items will be given out at conventions, medical expos, and even college campuses to spread the brand name and logo.
4140 DESIGN ANALYSIS Introduction The purpose of the project was to create and design a package encompassed by a fictional company we make up. It is meant to re- design a current products packaging found in a store or supermarket while keeping in mind about the biomimicry of the package to combat the traditional box shape. I wanted to create a new idea for the Epipen, a device that injects epinephrine into patients whove been stung by a bee and are allergic to them. Problem Statement The Epipen is bulky and not easy to carry around, so I thought Id create a necklace version of it for easy handling and reduce the amount of material needed to not only make the necklace but also the package. It will be worn around the neck and will be able to be pulled off to be injected into the patient. It is meant to eliminate the fear of the outdoors with its light-weightness, convenience, and portability. Objectives Steps were taken to figure out the marketing audience, the com- petition, and the actual construction of this product. It takes around 0.3mg of epinephrine to help curb a stung patient until the paramedics arrive. The Epipen is surrounded by a rather large and bulky plastic exterior that could be eliminated and reduced down with the right technology to push the liquid down. Marketing audience would be the upper middle class, females from teenage years and up. It is not only a medical device but also a fashion statement. The targeted demograph- ic helped shape the logo and design of the company itself, as it was compared to other jewelry brands targeting similar audiences such as JewelMint. Methodology 1. Research packaging ideas in relation to biomimicry and find inspira- tion through case studies. 2. Create a brain map of what your company should embody, trace key elements to what you want the logo to represent, and come up with sev- eral mock-ups using basic shapes and examples as your guide. 3. With the logo, logo name, mission statement, and case studies fin- ished, encompass the companys vision in its packaging by coming up with sketches and prototypes. 4. Expand on the companys hold by creating a business system and graphic standard to strengthen its marketable image. 5. Finalize the product after many trial and errors of previous attempts and mock-ups 6. Capture every step/process made for this project in a reflective process manual. Evaluation While the necklace itself is just a vision and cannot be fully devel- oped into a working product without extensive research, time, and help from many engineers, doctors, and skilled craftsmen needed in this field, the goal/vision of the packaging was met and the logo/branding stays consistent throughout the project. The dimensional, minimal look of the diamond that makes up the logo is not lost or muddled during the en- tire exploration process and is even carried out into the business system, graphic standard, and packaging. Project Summary Overall, the major constraints were heavily fictional. Figuring out the right size for a necklace and the inner workings on it was hypothe- sized from the surface-based research I was able to conduct. However, I do believe it is possible to construct once the technology and movement towards it is there. The packaging came to me rather easily because I knew I wanted it to be minimal, small, and not wasteful of space and material. The triangle was the perfect solution because it resembles the stinger (the vessel of the poison) and plays off the irony that it holds the antidote. This parallels the ironic double-edged sword the logo plays off of as well. It is also the perfect triangle, so you could arrange 7 of them to create a honeycomb hexagon.
4342
44

More Related Content

PHRIND Process Manual

  • 2. 32
  • 4. 76 5 6 PRELIMINARY RESEARCH BRAIN MAP BRAINSTORMING PRELIMINARY RESEARCH OBJECTIVE The objective is to create a product packaging design that combines aspects of biominicry, efficiency, stabili- ty, and sustainability. The process breaks down to cre- ating the logo, compiling a business system, and con- structing a package for the product. CONCEPTS I came up with many different concepts playing around with ideas of the honeycomb shape, the bee wings, the chemical body structure, etc. I thought about what I wanted in the design and tried to expand on what was most important. INSPIRATION My inspiration came from my love of geometric jewel- ry pieces and also the fact that I had sisters in my so- rority allergic to bees. Their Epipens were always hard to carry around all the time with you and bulky to keep in your pocket.
  • 5. 98 BRAIN MAP A brain map was constructed to help focus in on the brand and the ideas to construct a better branding im- age and a direction to head towards. Narrowing down to the concept of a wearable epinephrine necklace, I created a map to showcase the attributes most import- ant to the company.
  • 6. 1110 LOGO DESIGN SKETCHES Sketches were made to explore the different possibilites for the medical necklace brand. 9 10 11 SKETCHES DIGITAL MOCK-UPS FINALIZED LOGO
  • 7. 1312 PANTONE 1215 C PANTONE 7509 C PANTONE Cool Gray 4 C PANTONE Cool Gray 9 C LOGO PROTOTYPES DIGITAL MOCKUPS These are a few explorations Ive come up with for the logo. I decided on a 3D shape because it creates a nice optical illusion and adds a dimensional quality to a flat, planar icon. As for colors, it was agreed upon that harsher contrasts such as the logo prototype on the bottom left would create more chaos and uneasiness to the user. The logo is supposed to symbolize freedom, help, and beauty. It is supposed to free the user of any fear of the outdoors and of bees. In order to maintain this peaceful, calm message, the logo needs to embody that. The colors were finalized with example on the bottom right, hav- ing a light mustardy yellow for the top and a tame, tannish brown for the bottom. PANTONE Cool Gray 4 C PANTONE Cool Gray 9 C FINALIZED LOGO An implied 3 dimensional diamond acts as the front of PHRIND. It is not only a diamond, but also a double edge sword to play off the irony of combating a bee sting with a needle. The lines on the logo represent the strength in a bees horizontal stripes and the 3d aspect plays off of a jewels form. It is beautiful and powerful.
  • 8. 1514 BUSINESS SYSTEM 13 14 15 LETTERHEAD BUSINESS CARD ENVELOPE LETTERHEAD The letterhead functions as a stationary for business proposals, inquiries, letters, and communicating with the client. PAPER SIZE Paper size is the standard US letterhead size 8.5 x 11. The letterhead will be printed on Tycoon Beige Letterhead which is inkjet and laser printer compatible, acid and lignin free, and has a 70 lb text stock. PAPER TYPE P H R I N D sdf 123 Honeycomb St. Davis,CA 95616 530-PHR-INDD www.phrind.com To Whom It May Concern: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent sed lorem consequat, accumsan elit nec, finibus tortor. Donec tempus, risus sed aliquam vehicula, justo dui dapibus turpis, ut porta orci lectus sed ante. Suspendisse non ultrices est. Phasellus lacinia bibendum sem. Etiam vestibulum, est at finibus interdum, urna nisi auctor nunc, nec pellentesque felis orci ut ante. Aliquam quis lectus venenatis, porttitor urna ac, dignissim turpis. Phasellus pulvinar odio id efficitur feugiat. Aliquam a magna eget elit venenatis venenatis. Integer sodales enim consecte- tur fringilla tincidunt. Vestibulum nisl turpis, efficitur hendrerit mauris at, suscipit tincidunt mauris. Nam sollicitudin justo eget erat luctus facilisis. Nunc eu consequat enim, id fringilla nisl. Vestibulum tincidunt finibus nibh, at vestibulum dolor vulputate quis. Pellentesque fringilla, lorem in aliquam molestie, mi enim auctor nunc, laoreet suscipit risus lectus sollicitudin nisi. Praesent quis odio vel massa lacinia tristique a ut urna. Fusce dapibus nulla lacus, ac hendrerit dolor imperdiet eget. Sed semper quam eget auctor efficitur. Praesent id mi tincidunt, fermentum felis vel, tempus eros. Integer fringilla dolor lobortis interdum posuere. Cras orci lorem, malesuada non erat sodales, auctor accumsan nunc. Cras ultricies, nisl eget tincidunt tincidunt, ipsum ipsum lobortis odio, nec pellentesque ligula enim eu tortor. Morbi iaculis purus vitae efficitur semper. Donec sed ante et lacus tristique mollis et nec quam. Vivamus sed vestibulum neque. Ut id odio sit amet nisi auctor pretium a nec erat. Suspendisse in libero et massa rutrum tempus. Ut auctor purus neque, sed imperdiet justo blandit sagittis. Cras commodo commodo porta. JENNIFER WU founder
  • 9. 1716 BUSINESS CARD The business card consists of the logo displayed at a diagonal to hit the 90 degree angle of the card perfectly in the middle. The same logo is mirrored on the opposite side of the card along with the name of our business and our information. CARD SIZE Card size is standard US card size 3.5 x 2. The card will be printed on Premium Luxe paper stock with a blind deboss on the logos lines and a 12pt thickness. CARD TYPE P H R I N D 123 Honeycomb St. Davis, CA 95616 530-PHR-INDD www.phrind.com J E N N I F E R W U founder ENVELOPE The envelope dares to be more on the artistic, adventurous side, complete with the logo halved on the envelopes flap as well as a color block form for the inside. ENVELOPE SIZE Envelope size is standard US size 9.5 x 4.125. The envelope material will be LUX-4860-07 (SKU) in Nude with an 80 lb paper weight. Inside of envelope will contain the logo on LUX lining. ENVELOPE TYPE P H R I N Dsdf 123 Honeycomb St. Davis,CA 95616 530-PHR-INDD
  • 10. 1918 PACKAGING 17 21 22 23 24 CASE STUDIES SKETCHES DIGITAL MOCK-UPS MODEL MOCK-UP FINALIZED PACKAGE CASE STUDIES Case studies were done to find inspiration for the biomimicry of the project.
  • 11. 2120
  • 12. 2322 SKETCHES These were first drafts for the packaging. I explored different shapes and sizes for a variety of options to choose from.
  • 13. 2524 SOLID/METALLIC CARDSTOCK CLEAR PLASTIC bed can be carved from foam core LOGO HERE P H R I N D detach click-on cap here and inject into knee A B CE F A B E nutritional facts warnings ingredients Directions website phone number address C PHRIND injects one 0.3 mg intramuscular dose of epinephrine from epinephrine injection 1:1000 USP (O.3 mL). Discard necklace attachment after use and contact us at: 530-PHR-INDD or at phrind.com for a new re鍖ll. Instruction pamphlet included inside. Pull down P H R I N D PHRIND is there to eliminate the fear of the outside world. A wearable, epinephrine necklace for bee stings for portability, convenience, and safety. P H R I N D A wearable, epinephrine necklace for bee stings for portability, convenience, and safety. PHRINDinjects one0.3 mgintramuscular dose ofepinephrinefrom epinephrineinjection 1:1000USP(O .3 mL). Discard necklaceattachmentafteruse andcontactusat: 530-PHR-INDDoratphrind.com foranew re鍖ll. Instructionpamphletincludedinside. PH RIN D A wea ra ble,ep inep hr ine ne ck lace fo r bee stingsfo rpor ta bility,co nv en ienc e, and sa fety. PULL DOWN PULL DOWN PULL DOWN WARNINGS: - For allergic emergencies (anaphylacix) only. - Replace if needle is bent or broken. - Do not expose to extreme temperatures. - Make sure necklace cap is secured tightly before wearing. - Make sure to read the instruction pamphet before use. FOR MORE INFORMATION: Visit our website:www.PHRIND.com where you can sign up for free re鍖ll reminders and get connected with other PHRIND users. ANY QUESTIONS? Give us a call at 530-PHR-INDD during our operating hours (Mon-Fri 8am-5pm PST) Manufactured for Medical Bee Specialty L.P.,Davis,CA 95618,by Honeys Associate Tech,Inc.,Los Angeles,CA 90210,USA,a company PHRIND is a registered trademark of Medical Bee Specialty L.P.of Davis,CA 95618 USA 息 2015 by Honey Associate Tech,Inc. WARNINGS: - For allergic em ergencies (anaphyla cix) only. - Replace if needle is bent or broken. - Do not expose to extreme temperatures. - Make sure necklace cap is secured tightly before wearing. - Make sure to read the instruction pamphet before use. FOR MOR E INFORM ATION: Visit our website:ww w.PHRIND .co m wh ere you can sig n up for free re鍖ll reminders and get connected with other PHRIND users. AN Y QU ESTIO NS ? Give us a call at 530-PHR-INDD during our operating hours (Mon-Fri 8am-5pm PST) Ma nufac tured for Me dic al Bee Specialty L.P.,Davis,CA 95618,by Honeys Associa te Tech,Inc .,Los Angeles,CA 90210,USA,a comp any PHRIN D is a reg istere d tradema rk of Me dic al Bee Specialty L.P.of Davis,CA 95618 USA 息 2015 by Honey Associa teTech,Inc . DIGITAL MOCK-UPS I decided on a triangular product to mimic the overall theme and style I have based around the logo. The biomimicry is the bees stinger. The stinger is a vessel to hold venom and the PHRIND package is a vessel to hold the antidote.
  • 14. 2726 nutritional facts warnings ingredients Directions website phone number address Pull down PHRINDinjectsone0.3mgintramuscular doseofepinephrinefrom epinephrineinjection 1:1000USP(O.3mL). Discardnecklaceattachmentafteruseandcontactusat: 530-PHR-INDDoratphrind.com foranew re鍖ll. Instructionpamphletincludedinside. PH RIN D A wearable,epinephrine necklace for bee stingsforportability,convenience,and safety. PULL DOWN PULL DOWN PULL DOWN WARNINGS: - For allergic emergencies (anaphylacix) only. - Replace if needle is bent or broken. - Do not expose to extreme temperatures. - Make sure necklace cap is secured tightly before wearing. - Make sure to read the instruction pamphet before use. FOR MORE INFORMATION: Visit our website:www.PHRIND.com where you can sign up for free re鍖ll reminders and get connected with other PHRIND users. ANY QUESTIONS? Give us a call at 530-PHR-INDD during our operating hours (Mon-Fri 8am-5pm PST) Manufactured for Medical Bee Specialty L.P.,Davis,CA 95618,by Honeys Associate Tech,Inc.,Los Angeles,CA 90210,USA,a company PHRIND is a registered trademark of Medical Bee Specialty L.P.of Davis,CA 95618 USA 息 2015 by Honey Associate Tech,Inc. WARNINGS: - For allergic emergencies (anaphylacix) only. - Replace if needle is bent or broken. - Do not expose to extreme temperatures. - Make sure necklace cap is secured tightly before wearing. - Make sure to read the instruction pamphet before use.FOR MORE INFORMATION: Visit our website:www.PHRIND.com where you can sign up for free re鍖ll reminders and get connected with other PHRIND users. ANY QUESTIONS? Give us a call at 530-PHR-INDD during our operating hours (Mon-Fri 8am-5pm PST) Manufactured for Medical Bee Specialty L.P.,Davis,CA 95618,by Honeys Associate Tech,Inc.,Los Angeles,CA 90210,USA,a company PHRIND is a registered trademark of Medical Bee Specialty L.P.of Davis,CA 95618 USA 息 2015 by Honey AssociateTech,Inc. MODEL MOCK-UP My first attempt explored the way the package could be ripped open. It proved unsuccessful due to the plastic front getting in the way and further revisions were made to accomodate this constraint.
  • 15. 2928 PACKAGING REPLACEMENT The other competitor for PHRIND is the Epipen which comes in a yellow box shown here. The pen itself is surrounded by a bulky plastic tube with instructions on the pen.
  • 16. 3130 FINALIZED PACKAGING My final package fixed minor technical issues found in the first prototype of the pacakge and changed the layout of the opening. It would don a push tab that will grant easy access to the necklace inside. PHRINDinjectsone0.3mgintramuscular doseofepinephrinefrom epinephrineinjection 1:1000USP(O.3mL). Discardnecklaceattachmentafteruseandcontactusat: 530-PHR-INDDoratphrind.com foranew re鍖ll. Instructionpamphletincludedinside. PH RIN D A wearable,epinephrine necklace for bee stingsforportability,convenience,and safety. PULL DOWN WARNINGS: - For allergic emergencies (anaphylacix) only. - Replace if needle is bent or broken. - Do not expose to extreme temperatures. - Make sure necklace cap is secured tightly before wearing. - Make sure to read the instruction pamphet before use.FOR MORE INFORMATION: Visit our website:www.PHRIND.com where you can sign up for free re鍖ll reminders and get connected with other PHRIND users. ANY QUESTIONS? Give us a call at 530-PHR-INDD during our operating hours (Mon-Fri 8am-5pm PST) Manufactured for Medical Bee Specialty L.P.,Davis,CA 95618,by Honeys Associate Tech,Inc.,Los Angeles,CA 90210,USA,a company PHRIND is a registered trademark of Medical Bee Specialty L.P.of Davis,CA 95618 USA 息 2015 by Honey AssociateTech,Inc. PUSHTAB INWARD
  • 17. 3332 BRANDING 31 32 33 ABOUT THE COMPANY PRODUCT SPECIFICATIONS MARKETING ABOUT THE COMPANY NEEDS Bees, an insect which pollinates our flowers and brings honey to our tables, coexist with humans in the city, suburbs, and countryside. Because of their abundant population size and close proximity to us, the possibili- ty of getting stung by one is unsurprisingly high. This creates a huge risk for those allergic to their venom and could cause the individual to develop anaphylaxis (a lethal body reaction). Currently on the market, most products available for patients allergic to bee stings come in the form of a bulky, pen-like container (EpiP- en) or an expensive, talking box (Auvi-Q). These are inconvenient to carry around all the time and are not easily stored. OBJECTIVE The objective is to market a necklace containing enough epinephrine to save an individual from anaphy- laxis until the paramedics arrive. The necklace should be light-weight, made of recyclable plastic, contains a needle that is securely hidden but can be activated upon request, and the epinephrine should be replaca- ble whenever it is used. This will not only reduce the amount of material epinephrine pens waste with pens being disposed of after every use. In order to market this necklace, a clean and calming branding strate- gy should be made. It is a jewelry piece, but it is also placed in a professional, medical setting where it must be promising for a doctor to recommend or prescribe to a patient. It should also reduce a carbon footprint made by its competitors by using replacable capsules made of recycled plastic and a packaging that uses minimal amount of material. BACKGROUND PHRIND is a jewelry-medical company that creates wearable doses of epinephrine. It is meant to be worn by those who are lethally allergic to bee stings and is meant to act as a fashionable piece that is added seam- lessly and beautifully to any outfit. The necklace has a small, but potent amount of epinephrine encapsulated in a light-weight, portable container to curb a patient over until the paramedics arrive. AUDIENCE The targeted audience is women ages 16+. High school girls Travelers/explorers/cosmopolitans Collegians Young-preppy women middle to upper middle class
  • 18. 3534 PRODUCT STRATEGY This projects marketing campaign will consist of marketing the necklace to hospitals and pharmacies with informative brochures and posters, creating a magazine ad for health and wellness/medical magazines, and creating a website for a larger advertising market. Further steps would be to create promotional items such as shirts, pens, and tote bags for medical conventions/expos just to get the name out there.
  • 19. 3736 MAGAZINE Magazine ads will be placed inside medical and health magazines to draw in a specific demographic. a wearable, epinephrine necklace for those allergic to bee stings. P H R I N D check us out: PHRIND.com POSTERS Posters will be hung around medical buildings, in shopping malls, and on bulletin boards to raise awareness.
  • 20. 3938 APP/WEBSITE A website acts as the official store front to PHRIND, making it easily accessible for clients and easily reachable across a broad market. An app makes it easy for wearers to refill their prescription, find a location/pharmacy for easy pickup, contact info and messaging for good client communication, and a place to shop for different PHRIND accessories. PROMOTIONAL ITEMS Promotional items will be given out at conventions, medical expos, and even college campuses to spread the brand name and logo.
  • 21. 4140 DESIGN ANALYSIS Introduction The purpose of the project was to create and design a package encompassed by a fictional company we make up. It is meant to re- design a current products packaging found in a store or supermarket while keeping in mind about the biomimicry of the package to combat the traditional box shape. I wanted to create a new idea for the Epipen, a device that injects epinephrine into patients whove been stung by a bee and are allergic to them. Problem Statement The Epipen is bulky and not easy to carry around, so I thought Id create a necklace version of it for easy handling and reduce the amount of material needed to not only make the necklace but also the package. It will be worn around the neck and will be able to be pulled off to be injected into the patient. It is meant to eliminate the fear of the outdoors with its light-weightness, convenience, and portability. Objectives Steps were taken to figure out the marketing audience, the com- petition, and the actual construction of this product. It takes around 0.3mg of epinephrine to help curb a stung patient until the paramedics arrive. The Epipen is surrounded by a rather large and bulky plastic exterior that could be eliminated and reduced down with the right technology to push the liquid down. Marketing audience would be the upper middle class, females from teenage years and up. It is not only a medical device but also a fashion statement. The targeted demograph- ic helped shape the logo and design of the company itself, as it was compared to other jewelry brands targeting similar audiences such as JewelMint. Methodology 1. Research packaging ideas in relation to biomimicry and find inspira- tion through case studies. 2. Create a brain map of what your company should embody, trace key elements to what you want the logo to represent, and come up with sev- eral mock-ups using basic shapes and examples as your guide. 3. With the logo, logo name, mission statement, and case studies fin- ished, encompass the companys vision in its packaging by coming up with sketches and prototypes. 4. Expand on the companys hold by creating a business system and graphic standard to strengthen its marketable image. 5. Finalize the product after many trial and errors of previous attempts and mock-ups 6. Capture every step/process made for this project in a reflective process manual. Evaluation While the necklace itself is just a vision and cannot be fully devel- oped into a working product without extensive research, time, and help from many engineers, doctors, and skilled craftsmen needed in this field, the goal/vision of the packaging was met and the logo/branding stays consistent throughout the project. The dimensional, minimal look of the diamond that makes up the logo is not lost or muddled during the en- tire exploration process and is even carried out into the business system, graphic standard, and packaging. Project Summary Overall, the major constraints were heavily fictional. Figuring out the right size for a necklace and the inner workings on it was hypothe- sized from the surface-based research I was able to conduct. However, I do believe it is possible to construct once the technology and movement towards it is there. The packaging came to me rather easily because I knew I wanted it to be minimal, small, and not wasteful of space and material. The triangle was the perfect solution because it resembles the stinger (the vessel of the poison) and plays off the irony that it holds the antidote. This parallels the ironic double-edged sword the logo plays off of as well. It is also the perfect triangle, so you could arrange 7 of them to create a honeycomb hexagon.
  • 22. 4342
  • 23. 44