Piccolo Teatro Fundraising
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This document discusses 3 concepts for an augmented reality mobile app to support the Piccolo Teatro in Milan. Concept 1 allows actors to invite people to shows through personalized videos. Concept 2 provides backstage photos, videos and facts to entertain audiences during intermissions. Concept 3 discusses fundraising for the theater through donation levels and organizing donor events, but notes challenges in reaching a wider donor base.
Piccolo Teatro Fundraising
- 1. Augmented Reality and Mobile Experiece // Prof. M.A. Ceconello // Politecnico di Milano // Scuola del Design // A.A. 2012/2013 Augmented Reality & Mobile Experiece Piccolo Teatro di Milano Gruppo 07 // Francesca Casnati // Marco Di Paola // Lucia Oggioni // Roberta Rosina
- 2. Concepts #1 #2 #3 Invitation to theatre Backstage and unknown facts Fundraising
- 3. Concept #1 Invitation to theatre The actors attending the Piccolos accademy invite people to go to the theatre. Each show has its own video in which one of the actors plays a role and invites users to the performance. Support: monthly programming flyer
- 4. Concept #1 Invitation to theatre
- 5. link to http://www.piccoloteatro.org link to the facebook page videos Concept #1 Invitation to theatre
- 6. Concept #2 Backstage and unknown facts Users can watch backstage photos and videos, pictures about costumes and scenography and read about unknown facts. The aim is to entertain the audience during the break. Support: libretto
- 7. Concept #2 Backstage and unknown facts
- 8. Backstage Scenografia e costumi Curiosit Concept #2 Backstage and unknown facts
- 9. Backstage Photos and videos Photos Costumes and scenography Unknown facts Concept #2 Backstage and unknown facts
- 10. Concept #3 Fundraising 3 different level of fundraising: Albo dOro, Piccolo Dono, 5x1000. Piccolo Teatro organizes events and free conferences for those who help the theatre grow. main problems: few people know about the advantages the minimum amount is 10 mainly a middle-age target flyers are distributed only for a short period Flyer videos showing interviews to contributors and some scenes of the events organized by Piccolo Teatro pages explaining what Albo dOro and Piccolo Dono are possibility to send an sms donating 2 Ticket possibility to send an sms donating 2
- 14. Users can send an SMS donating 2 by clicking the button. To create a button to send an SMS you must sign up in a reserved website and supply a checking account number to which money will be credited. ex. www.zaypay.com junglepay.com Allopass.com Concept #3 Fundraising
- 16. Augmented Reality and Mobile Experiece // Prof. M.A. Ceconello // Politecnico di Milano // Scuola del Design // A.A. 2012/2013 Thank you Gruppo 07 // Francesca Casnati // Marco Di Paola // Lucia Oggioni // Roberta Rosina