The document discusses the pickup artist (PUA) subculture which aims to improve men's abilities to attract and seduce women. It originated online in the 2000s and was popularized through reality shows and books by prominent PUAs like Mystery, Neil Strauss, and David DeAngelo. PUAs develop routines and strategies called "games" to overcome issues like approach anxiety and build attraction. While criticized by some, PUAs see their practice as a way to fulfill basic human drives of survival and reproduction.