This document discusses a new mobile technology channel that allows for voice calls and video calls between 3G mobile phones. Any content that can be displayed on a web page, such as Flash, HTML, or Java applications, can be offered through this channel. Accessing the channel simply requires dialing a phone number, and the cost depends on factors like call length and number, and may even be free for users. The channel allows companies to provide information, ticketing, entertainment applications, and purchasing of content and other services.