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Pincode level targeting in digital media

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A short summary of Digital Media that can be targeted at Pincode level and be used for Hyperlocal marketing

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Ola Play/App Factors Details Media Option Banner and Video Filter Pincode, Cab Type, Gender Unit Cost Starting Rs 0.90/View Video and Rs 0.70/View for Banner Avg Performance CTR 0.2% Play and 1% on APP Minimum Budget Rs 50,000
Daily Hunt App Factors Details Media Option Banner Filter Pincode, Gender, Language Unit Cost Rs 0.15/View for Banner Avg Performance CTR 0.5% Minimum Budget Rs 45,000
Taboola All Formats Factors Details Media Option Native Ad Filter Pincode targeting Unit Cost Rs 6/Click Minimum Budget Rs 10,000
Facebook/Insta Factors Details Media Option Banner + Video Filter Pincode targeting + Others Unit Cost Bid based Avg Performance 0.4% CTR for Display Minimum Budget NA
Google Factors Details Media Option Search + Banner + Video Filter Pincode targeting + Others Unit Cost Bid based Avg Performance CTRs 5%+ Search, 0.2% Display Minimum Budget NA

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Pincode level targeting in digital media

  • 1. Ola Play/App Factors Details Media Option Banner and Video Filter Pincode, Cab Type, Gender Unit Cost Starting Rs 0.90/View Video and Rs 0.70/View for Banner Avg Performance CTR 0.2% Play and 1% on APP Minimum Budget Rs 50,000
  • 2. Daily Hunt App Factors Details Media Option Banner Filter Pincode, Gender, Language Unit Cost Rs 0.15/View for Banner Avg Performance CTR 0.5% Minimum Budget Rs 45,000
  • 3. Taboola All Formats Factors Details Media Option Native Ad Filter Pincode targeting Unit Cost Rs 6/Click Minimum Budget Rs 10,000
  • 4. Facebook/Insta Factors Details Media Option Banner + Video Filter Pincode targeting + Others Unit Cost Bid based Avg Performance 0.4% CTR for Display Minimum Budget NA
  • 5. Google Factors Details Media Option Search + Banner + Video Filter Pincode targeting + Others Unit Cost Bid based Avg Performance CTRs 5%+ Search, 0.2% Display Minimum Budget NA